20 STEPS FOR CREATING A BRAND Developed by Bloom Consulting Bloom ConsultingWHAT AIRE THESE 20 STEPS FOR? A BRAND CAN ACHIEVE THE BUSINESS OBJECTIVES Our world is becoming more and more competitive everyday. In order to meet their growth objectives, businesses are being forced to find new ways to stand out and ‘compete. This document has been designed for those companies whose goal is to grow, innovate, and compete on both a national and international level. These 20 STEPS were created for those who have ambition ‘The methodology is designed to enable any kind of company to create a new tool to guide and strengthen all of the areas of their business. Additionally, this document serves as a guide to creating a brand, either for a company or for a specific product or service. It takes us STEP by STEP, from the initial stages, to identifying the needs of your target audience, to creating a strong brand relevant to reaching your business goals. (© Bloom Consulting S.L Bloom. ConsultingCOMPANY'S BRAND IS NOT TS LOGO! BRAND = VISION First of all itis important to define what we mean by a company's brand. A brand represents a vision, some values, and a way of being and of doing things. A successfully implemented brand becomes an essential tool for achieving a ‘company's business objectives. The brand, in its own right, represents the global vision of a company and serves {as a conducting thread or epicenter of the company's different areas (table 1). ‘Awell applied brand can maximize the efficiency of any company, minimizing the necessary investments and strengthening any action. AGOOD BRAND CAN ALLOW YOU TO: - Earn a larger share of the market - Serve as a base for internationalization - Distinguish your company from the competition - Charge more for your product - Develop new product lines - Generate more customer loyalty - Create a strong internal culture ~ Attract the necessary human resources - Generate an increased global worth for the company Bloom. © Bloom Conauiting SL. Consulting