PERTANYAAN 1

◼ Consider your buying experience in buying a car and buying a computer on-line (I
don’t assume that everybody has this experience, but you may be able to feel what’s
involved). Can you provide an explanation on the differences between buying a car
and buying a computer online? Do your best in providing the explanation or you can
try Dell’s website – www.dell.com – to check it yourself.
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PERTANYAAN 2
◼ What advantages does Dell derive from virtual integration? How important are these
advantages in the auto business?
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PERTANYAAN 3
◼ What challenges does Ford face that are not also faced by Dell?
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PERTANYAAN 4
◼ How should Ford deal with the challenges mentioned in your answer in point 3?
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PERTANYAAN 5
◼ If you were Teri Takai i.e. the Director of Supply Chain Systems of FORD, what would
you recommend to senior executives? To what extent should FORD emulate Dell’s
business model?
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