Your Name: Kristal M.

Vargas Fonrodona
Your Artist’s Name: Misa ‘E Gallo
Artist Current Stage: Validate
Artist Future Stage: Refine

INSTRUCTIONS:
 List 7 cities below that you think it would make sense for your artist to focus
on building a following for Year 1. You can also include the artist’s
hometown.
 Check the travel distance and time to each city from your artist’s hometown
town, then identify a realistic venue/space/event for them to play in that city
based on capacity, booking history, your artist’s draw, and the target
audience of both the artist and the venue/space/event.
 Provide 2-4 sentences for each elaborating on your decision to make that
particular city a target. Do not be vague, make it relevant and specific.

Market 1 (City): Wynwood, FL

Distance & Time from Artist’s Hometown: 11min (6.2m)
Venue/Space/Event: The Wynwood Yard
Capacity (if available): No available capacity. Mostly outdoor, stage has cover.
What is your reason for selecting this market?
Wynwood is one of Miami’s happening district. The area is covered with murals,
boutiques, art galleries and hip venues. The Wynwood Yard has an amazing space
where they host live music, culinary activities as well as fitness and cultural events.
In 2016, Misa ‘E Gallo had the opportunity to play at this venue which has much
support from the Miami Latino community. Which is the group should visit again.

Market 2 (City): Palm Beach, FL

Distance & Time from Artist’s Hometown:1hr 9min (68.4)
Venue/Space/Event: Respectable Street
Capacity (if available): 300
What is your reason for selecting this market?
Respectable Street is mostly interested in hosting music acts appear to be unique;
nothing mainstream. What attracts us the most about this venue is the fact that it
has been running for more than 30 years and that their walls are covered by local
art. The venue could benefit Misa ‘E Gallo’s ability to attract a different crowd to the
venue.

Market 3 (City): Port Lucie, FL

Distance & Time from Artist’s Hometown: 46 min (39.7m)
Venue/Space/Event: Terra Fermata
Capacity (if available): 250-300
What is your reason for selecting this market?
Misa ‘E Gallo’s music fits perfectly with the venue’s outdoor setting. The group’s
tropical sound could definitely attract the attention of the Latin community which is
very prominent in the Miami area in general. Misa ‘E Gallo’ sound is a bit different
from what Terra Fermata usually has for they mostly have folk and Jazz groups.
However, Misa ‘E Gallo still is a fusion group which is why we think the crowd will
enjoy the event.

Market 4 (City): Down Town Orlando, FL

Distance & Time from Artist’s Hometown: 2 h 11min (141 mi)
Venue/Space/Event: Will’s Pub
Capacity (if available): 200
What is your reason for selecting this market?
Will’s Pub is one of Orlando’s most frequented bars. They host great local talent and
emerging Indie artists. For that reason, we think this place would be the best spot to
perform in the Orlando area. Also, the venue attracts a young hip crowd that should
be exposed to Misa’s music.

Market 5 (City): International Drive Orlando, FL

Distance & Time from Artist’s Hometown: 26 min (14.0 mi)
Venue/Space/Event: Howl at The Moon
Capacity (if available): Two tiers 150-500
What is your reason for selecting this market?
Howl at The Moon provides an open floor plan with two tiers giving guests a lot of
room to dance. Misa ‘E Gallo is known for having an explosive performance.
Coincidently, Howl at The Moon usually hosts high-energy concerts which is why
Misa ‘E Gallo’s performance will be a great fit.

Market 6 (City): Ybor City Tampa, FL

Distance & Time from Artist’s Hometown: 1h 14 min (73.9 mi)
Venue/Space/Event: Crowbar
Capacity (if available): 300
What is your reason for selecting this market?
Crowbar is an edgy Tampa nightclub & beer garden that features live music.
Crowbar mostly hosts rock and metal concerts but they also welcome bands from
other genres. The venue could benefit from hosting an event for the Latin
community in Tampa. Furthermore, Ybor City is an area known to be rich in live
music events and culture.
Market 7 (City): St. Petersburg Tampa, FL
Distance & Time from Artist’s Hometown: 28 min (25.2 mi)
Venue/Space/Event: Ringside Cafe
Capacity (if available): 165
What is your reason for selecting this market?
Ringside Café is a Tampa hallmark. What is interesting about this venue is the story
behind it. The structure was built in 1912. Shortly after it was converted into an
amateur boxing facility. They host all kinds of music events and they are known for
having great sound. If Misa ‘E Gallo is visiting Tampa playing at this venue is a must.

Map It Out!

Write a pitch email:

To: music@thewynwoodyard.com.
Dear Eric Garcia,

My name is Kristal Vargas from Fonrodona productions, Tour Manager for the Latin
fusion group Misa ‘E Gallo. Misa ‘E Gallo is a 12-member band influenced by Jazz,
Hip-Hop, Rock and Puerto Rican Folklore. Their explosive stage presence and
Caribbean energy is known for making people dance. In the amidst of releasing their
first album titled after the group’s name, Misa ‘E Gallo will soon begin their second
promo tour. We’d like to secure a show at your venue for the date of February 27,
2020 as part of our promotional tour.

Based on the attendance from the previous show we had at your venue, we are
confident that Misa ‘E Gallo can bring at least 200 fans. Misa ‘E Gallo has a strong
following from the Latino community which is prominent in the Miami area. The
group has been featured in, La Nueva Voz Latina, Spot Latino and Impacto Latino. El
Calce

Thanks for your time! You will find Misa ‘E Gallo’s Social media links and bio below.
Facebook
Instagram
Spotify
Misa ‘E Gallo’s Website

Dynamic, vibrant, foot-tapping and heartfelt. Misa E’ Gallo was founded in 2013 in
the island of Puerto Rico by Victor Marini and Gerardo “Gerry” Pomales. They
decided to join forces in the creation of a group devoted to Latin fusion. What
started as a trio ended up being a group of 12 musicians. The addition of new talent
brought a variety of styles that allowed them to seek constant musical evolution and
a sound of their own. Their explosive stage presence, Caribbean energy and
charisma is both contagious and irresistibly head bopping.

Respectfully,
Kristal Vargas
Fonrodona Productions

References:

Linked In (2019). Eric Garcia Entertainment Director at The Wynwood Yard.

Retrieved from, https://www.linkedin.com/in/eric-garcia33/

Facebook (2019). Misa ‘E Gallo’s Fan Page. Retrieved from,

https://www.facebook.com/search/top/?q=misa%20%27e%20gallo&
epa=SEARCH_BOX

The Wynwood Yard (2019). About. Retrieved from,

http://www.thewynwoodyard.com/new-page-1

Indie on The Move (2019). Ringside Café. Retrieved from,

https://www.indieonthemove.com/venues/ringside-cafe-st.-
petersburg-florida

Indie on The Move (2019). Crowbar. Retrieved from,

https://www.indieonthemove.com/venues/the-crowbar-tampa-florida

Will’s Pub (2019). About. Retrieved from, https://www.willspub.org

Terra Fermata (2019). About. Retrieved from, https://www.terrafermata.com

Howl at The Moon (2019). About. Retrieved from,

https://www.howlatthemoon.com

Sub- Culture (2019). Respectable Street. Retrieved from, https://sub-

culture.org/respectable-street/