TITLE: A STUDY ON CUSTOMER SATIFACTION TOWARDS COCO-
COLA COMPANY, BANGALORE.
INTRODUCTION
A Coco-Cola drink is a beverage often carbonated soft drink are more commonly known as soda,
pop, tonic etc., in part of the united states and Canada or fizzy drinks in the UK sometimes called
minerals in Ireland. It is a non-alcoholic beverage. It is artificially flavours and contain no fruits or
pulpy. India with population of more than 100 cores is potential one of large consumer market in the
word after china. The consumer market can be defined as the market for products and service that
are purchased by Individual as households goods for their personal consumption.
COMPANY PROFILE
Coco-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia,
on May 8, 1886. Coco-Cola Company is the world’s leading manufacturer, marketer and distributor
of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It
sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain
retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and
canned soft drinks as well as concentrates, syrups and not-ready-to drink powder products. In
addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company
began building its global network in the 1920s. Now operating in more than 200 countries and
producing nearly 400 brands, the Coco-Cola system has successfully applied a simple formula on a
global scale: “Provide a moment of refreshment for a small amount of money- billion times a day.”
REVIEW OF LITERATURE
According to Tony Proctor (2000) "A strategy is a plan that integrates an organization's major goals,
policies, decisions and sequences of action into a cohesive whole. It can apply at all levels in an
organization and pertain to any of the functional areas of management." An organization can have
various kinds of production, financial, marketing or human resources strategies to aid it in achieving
its objectives. A strategy is measured by its effectiveness rather than its efficiency in processing the
environment and designing plans to fit between the organization, its resources and objectives within
the environment it operate.
OBJECTIVE OF THE STUDY
To find out the consumer preferences of coco-cola products.
To study consumer opinion on price and package of coco-cola products.
To assess the association between demographic variables and factors of customer
satisfaction.
To identify the customer satisfaction towards the services rendered by Coco-Cola company.
LIMITATIONS OF THE STUDY
The main purpose of this study is get idea about the preference of the customers towards various
Coco-Cola products. But there are certain factors which affects this study they are as follow:
1. Since the sampling procedure was judgmental, the sample selected may not be true
representative of the population.
2. Economic and market conditions are very unpredictable (Present and future).
3. This study duration is limited to 4 weeks so it limits the area of study.
4. The study was confined to Chennai city, Avadi due to which the result cannot be applied
universally.
RESEARCH METHODOLOGY
1. Sampling Design: Sampling Design refers to the technique or procedure that researcher
would adopt in selecting items from the sample.
2. Sampling Size: 50 respondents are selected within Ernakulam District after considering
time and cost.
3. Sampling Method: Convenience Sampling method is used to collect the data from the
respondents.
Data Collection
Data Collection is based on both primary and secondary data collection. The data which is
collected in a fresh manner and which is not available is termed as primary data. For the purpose
of collecting primary data with regard to the brand loyalty of milk, the researcher has carefully
designed a questionnaire and interview schedule. The prevailing data is termed as the
secondary data. Secondary data were collected from books, journals, magazines, newspapers
and published articles from leading journals.
