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Dell Australia Pty Limited

National Packaging Covenant

Action Plan

2007- 2010

Table of Contents

Executive Summary ……………………………………………………………… 3

Company Profile………………………………………………………………….. 4

Dell Asset & Recovery Services in Australia…………………………………… 5

Key Achievements in Dell’s Product Recovery Efforts …………………………7

Packaging at Dell…………………………………………………………………. 9

Reducing Paper Use with the Forest Products Stewardship Model……………11

Supply Chain Management Process …………………………………………… 14

Regulatory Compliance Policy ………………………………………………….. 16

Dell’s Waste Management Plan………………………………………………….. 18

Dell Products and Hardware Range……………………………………………...20

Executive Summary

Dell Australia Pty Limited (Dell Australia) ACN 003 855 561 is a signatory to the National
Packaging Covenant. Dell Australia is a subsidiary of Dell Inc. currently headquartered in
Texas, United States of America. Dell Inc and its subsidiaries develop, design, manufacture,
market and sell computers, software and peripherals to customers worldwide. The company
sells its technology to a variety of customers – individuals, small to large businesses,
corporate, government departments, and educational institutions. Dell Inc is active in North
America, Australia, Europe, Asia, Middle East and Africa.

This document details Dell Australia’s environmental policies and commitment to the
Covenant and associated actions for three years.

Dell’s vision is to create a company culture where environmental excellence is second nature
because the principles of environmentalism - efficiency eliminates waste - align with the
principles of our direct business model - efficiency delivers customer value.

Dell's goal is to be a careful steward of the environment and to implement programs and
processes to ensure our operations and products are environmentally sound. At a corporate
level, we meet this goal with a comprehensive environmental policy and communication and
reports on our environmental progress. Dell also works to improve the local environment in
communities where we work and to create strategic partnerships with organisations equally
committed to environmental goals.

Dell's direct business model guides our commitment to direct engagement with employees,
customers and suppliers. We also engage in direct dialogue with socially responsible
investment groups, shareholder activists and a wide variety of nongovernmental organisations
that are seeking business engagement to find global solutions for many social and
environmental concerns.

In fact, Dell has set the goal of becoming the greenest technology company on earth,
launching a new zero-carbon initiative for the long-term. This initiative will continue to
maximise the energy efficiency of Dell products and over time offset their carbon impact. The
initiative includes the efforts of Dell, its employees and its suppliers and will reflect the direct
feedback of its customers.

The company also committed to reduce the carbon intensity of its global operations by 15 per
cent by 2012 and extended its "Plant a Tree for Me" program to Europe, allowing computer
users to offset the emissions associated with the electricity their computers use.

The company’s commitment extends to its efforts to promote environmentally responsible


Company Profile

Dell listens to customers and delivers innovative technology and services they trust and value.
Uniquely enabled by its direct business model, Dell sells more systems globally than any
computer company, placing it No. 34 on the Fortune 500.

Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead a company
in the computer industry. The company is based on a simple concept: by selling computer
systems directly to customers, Dell could best understand their needs and efficiently provide
the most effective computing solutions to meet those needs. This direct business model
eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding
of customer expectations. The direct model allows the company to build every system to
order and offer customers powerful, richly configured systems at competitive prices. Dell also
introduces the latest relevant technology much more quickly than companies with slow-
moving, indirect distribution channels.

Dell Australia has served businesses, governments, large organisations and individuals since
the early 1990s. The company’s local head offices are in Sydney and it maintains a presence
in Adelaide, Brisbane, Melbourne and Perth. From these locations, Dell Australia provides
technical and customer support, and performs sales, marketing and support functions.

Dell Australia works with organisations across the country such as The Department of
Education Science and Training, a department of the Australian federal government, Minter
Ellison, Museum Victoria and Goulburn Ovens Institute of TAFE on projects ranging from
virtualisation to storage and mobility.

In line with Dell’s commitment to the environment, Dell Australia also recovered more than
300 tonnes of computer materials for reuse or recycling in FY07. This material was collected
at free recycling days and other programs sponsored by the company. In FY08, the company
has recovered nearly 80 tonnes of computer materials for reuse or recycling, to date.

Dell Australia’s contact for information regarding the National Packaging Covenant Action
Plan is:

Ann Brownlow
Recycling & Operations Support Manager
Australia and New Zealand
Ph: (61 2) 8972 5601
Fax: 961 2) 8972 6601

Martin Filipowski
Senior Corporate Communications Manager
Australia and New Zealand
Ph: (61 2) 8972 5591
Fax: 961 2) 8972 6591

Cristina Balaban
Paralegal - Australia and New Zealand
Ph: (61 2) 8972 5568
Fax: (61 2) 8972 6568
Dell Asset & Recovery Services in Australia

Dell offers computer owners a variety of environmentally sound, convenient and affordable
options for unwanted computers - and the equipment does not have to be purchased from Dell.
Dell accepts any make or model of computer, notebook computer, monitor, printer or
peripheral device.

Disposal services include, but not limited to:

• Value Recovery – consumers may be eligible for a cash rebate voucher by recycling
their used computers with Dell. If a PC is less than three years old, in good working
order and has a Pentium III processor or later, consumers can request an estimate of its
value prior to recycling.
• Environmental disposal of used equipment that has no resale value - items will be
responsibly dismantled and disposed of within environmental guidelines.

Free Recycling Programs

Buy Dell Recycle Free

• 1:1 free recycling (collection and disposal) with purchase of Inspiron or Dimension,
• Any brand of PC will be recycled free of charge.
• Need to select the free recycling option on purchase when purchasing online – this
generates a “drop in the box” letter at the factory advising customers on how to action
the offer.
• Valid four weeks after purchase or by Dell approval.
• For consumers and small business, only.
• No reporting or hard drive wipe.
• Max three per customer.
• Available in all Australian state or territory capital cities within 40kms of GPO – eg
metro only including Sydney, Brisbane, Melbourne, Canberra, Adelaide, Perth,
Darwin, and Hobart.
• Available in NZ for Auckland, Wellington, and Christchurch.

Take Back Dell

• Free Recycling (collection and disposal) valid for all Dell-branded products only –
non-Dell products not eligible.
• No purchase required.
• Available in all regions of Australia and NZ – metro, country and remote.
• One item per form to be completed.
• Mainly for consumers, but business can take up the offer by completing a form for
each unit.
• No reporting or hard drive wipe.
• Customer responsible for wiping hard drive.
• Maximum 30kg per unit.
• Link Access/Path from the Australian Recycling website:-
○ click on the Recycle Now green button
○ complete the form for each individual item

Consumers or business may call Dell Australia on 1800 465 890, email or visit for more information on how
they can dispose of their old computer equipment in a responsible manner. Please provide an
asset and configuration list of the computer items and monitors so we can quote more

For further information on Dell’s significant environmental initiatives, please refer to

Key Achievements in Dell's Product Recovery Efforts

One clear and consistent focus has driven Dell's rise and success in becoming the world's
leading computer systems company: To meet and exceed the requirements of customers -
large and small - across the world. The same focus on business efficiencies and customer
satisfaction helps drive Dell's environmental stewardship program to conserve product energy
consumption, reduce or eliminate materials for disposal, prolong product life span and
provide effective and convenient equipment recovery solutions. By streamlining business
steps and processes, Dell minimises stress on the environment while achieving speed,
responsiveness and cost savings that are passed along to customers.

2006 Achievements

• Introduced global no-charge consumer recycling program of any Dell-branded product.

The program is currently active in 57 countries on six continents. Dell is the first and
only computer manufacturer to offer such a program.
• Increased the consumer donation and recycling program by 264 per cent.
• Expanded the RECONNECT program from three to nine alliances serving 19
Goodwill regional divisions with a presence in five US states.
• Conducted nine awareness-building recycling events around the world.
• Expanded our global consumer donation program to include France.
• Earned Waste News' 2006 Corporate Award for our leadership in global recycling.
• Extended “Buy Dell – Recycle Free” to all states or capital territories in Australia on
31 Jan 07.

Achievements in Australia

Dell has demonstrated leadership in disposal services in Australia.

Dell, globally, has provided asset recovery and system disposal services to business customers
since 1991, recycling millions of units since that time. Since introducing its recycling service
in December 2004, Dell Australia has helped customers to recycle more than 300 tonnes of
computer equipment, including unwanted desktops, notebooks, handhelds, printers, keyboards
and mice - from Dell and other vendors.

In November 2005, Dell Australia held the first of its public free recycling days. Held at
Cromer Public School in Sydney's Northern Beaches, the event allowed the public to drop off
any brand of computer, monitor, printer and even mice for safe, environmentally-conscious
and free disposal. Close to 10 tonnes of equipment was collected.

Since then, five more events have taken place; Brisbane in May 06, Wellington NZ in
September 06, Melbourne in October 06, Perth in November 06 and Canberra in May 07.
The six events in Australia and New Zealand have helped to divert almost 135 tonnes from

Beyond these milestones, Dell Australia promotes recycling and responsible paper usage in its
own offices. With regard to recycling, Dell Australia is working with the property manager
for its main office to implement an onsite recycling service which will enable all tenants in
the building to sort paper, bottles and general waste. We have also moved to the use of
recycled paper in all the printers in our offices and set the default to double-sided printing. In
addition, are printers and fax machines are set to no longer print activity reports.


We recognise the need to protect the earth’s forests. Our company uses tree fiber to ship
products, in office paper, and in direct mail operations. Our approach to protecting forests has
two main components: reduce the use of virgin tree fiber in packaging and office paper and
increase sourcing of forest friendly paper.

Reducing Tree Fiber — Packaging Efforts

Our Worldwide Packaging Engineering team is responsible for optimising packaging

materials throughout Dell’s supply chain and for finished product packaging. Packaging is
needed to protect our products during shipping and handling. However, to be mindful of
limited forestry resources and the cost to procure them, Worldwide Packaging Engineering’s
goal is to optimize product protection, perform extensive testing and minimise packaging
material usage where possible.

Packaging Optimisation

Packaging optimisation starts with the product. Dell’s Shock and Vibration engineers conduct
extensive testing by simulating worst-case shipping and handling environments and then
confer with the Product Design engineers to improve the product’s robustness. By making the
product more robust, less packaging material is required to protect the product.

After determining a product’s robustness, Packaging engineers develop the packaging. Using
electronically monitored models and products, the engineers measure the shock and vibration
that the packaging produces during testing. If inadequate, the packaging is improved until it
meets minimal requirements. Then, the engineers check whether the packaging unnecessarily
exceeds the required specification level. If so, excess packaging is removed. Engineers must
manage this delicate balance to ensure that the product will arrive undamaged to the customer,
while using the least amount of packaging material possible.

Server Multi-Packs

For large volume purchases, Dell began offering a multi-pack solution for its Blade and 1U
rack dense servers. In fiscal year 2007, this project has eliminated 956,000 kilograms of
packaging material.

Corrugated Pallet

Dell continues to use the corrugated pallet design which was featured in last year’s
Sustainability Report. The pallet, which won numerous design awards, was used to ship the
PowerEdge 6850 server product this year. This packaging saved 148,000 kilograms of wood
in fiscal year 2007.

FY07 Packaging Results and FY08 Goals

For fiscal year 2007, the efforts Dell made in de-materialisation reduced the amount of
corrugated, plastic foam, and wood materials by 5,258 U.S. tons (4,770 tonnes). This is
slightly over our goal of 5,000 U.S. tons (4,536 tonnes) annually that we had established last
year. A major reason for meeting this goal is the implementation of the server multi-pack.
This project has an annual material reduction of 2,700 U.S. tons (2,449 tonnes) and
contributed to over half our annual goal.

Other environmental projects that the Worldwide Packaging Engineering team will address
during the next fiscal year include:

• Expand use of multi-packs to the desktop and portable products.

• Use vertical boxes for OptiPlex desktop products, which require less corrugated
• Use Green Cell™ foam products and packaging designs. Green Cell is biodegradable
fabricated foam made from high-grade cornstarch and soybean oil.

Reducing Tree Fiber — Office Paper Efforts

In our fiscal year 2006 report, we provided data for the first time on office paper usage in the
U.S. Although this data is not yet available globally, we are pleased that our paper reduction
initiatives in the U.S. continue to show progress.

Figure 1 below shows a three-year history of office paper usage in our U.S. manufacturing
and office-based facilities. Our overall paper usage decreased more than 12 percent during
fiscal year 2007, and a total of 22 percent between fiscal years 2005 and 2007.

Figure One: Office Paper Use, U.S. Operations

Sourcing Forest Friendly Paper — Dell’s Forest Stewardship Model

In fiscal year 2005, Dell developed a Forest Products Stewardship Model. The model allows
us to review current practices, address topics within the paper industry that are important to
Dell, and establish goals with respect to certain paper products that Dell uses, purchases and

The first steps in the process included researching and opening dialogue with other companies
that distribute similar products, such as shipping cartons and catalogs. In addition, Dell
communicated with the NGO community to learn about various topics of interest within the
paper industry. To further refine the model, we approached members of the paper supply
chain to gather their invaluable input.

Briefly, Dell’s model seeks to optimise quality, cost and environmental attributes in our paper
selection process for catalogs, packaging and office paper. Within that model, we will
review, seek to produce results, and increase our understanding in three key areas: protecting
endangered forests, improving forest practices, and reducing demand on forests.

To ensure that Dell continues to make progress on its paper stewardship goals, Dell has:

• Established base-line starting points and set time-bound goals and benchmarks for
achieving measurable outcomes in all key areas, especially virgin fiber reduction,
elimination of sourcing wood and fiber from endangered forests, increased use of
recycled and alternative fiber, and increased use of wood and fiber independently
certified as sustainable, with a preference for wood and fiber certified by the Forest
Stewardship Council (FSC).
• Reported annually on its environmental progress and released this information
publicly to increase transparency and the participation of all stakeholders.
• Encouraged innovation in our paper supply chain to improve Dell’s environmental
• performance and that of other catalog producers.

FY07 Progress toward Goals

During fiscal year 2007, Dell continued to engage with various stakeholder groups regarding
paper consumption in an effort to strengthen relationships with the Forest Stewardship
Council (FSC) and Forest Ethics. We met with several current and potential paper
manufacturers to ensure that they keep up with the demand for compliant papers to meet
Dell’s increasing goals for recycled content and certified fiber.

The following is a summary of Dell’s fiscal year 2007 goals for reducing paper use and how
we attained these goals:

Goal: Obtain 10 percent of Dell’s catalog fiber from FSC-certified sources.

Attainment: Approximately 20 percent of catalog and inserts were sourced from FSC-
certified sources.

Goal: Achieve 20 percent post-consumer recycled content in our catalogs by October

Attainment: An average of approximately 50 percent was achieved in fiscal year

Goal: Maintain Dell’s current minimum average of 28 percent post-consumer recycled

content for office supplies used in Dell’s operations, and encourage suppliers and
contractors to match this percentage for work produced on behalf of Dell.
Attainment: Dell achieved an average of approximately 30 percent in fiscal year 2007,
and worked with our copy center and copier paper providers to attain similar

Goal: Within 12 months (by October 2006), achieve 30 percent post-consumer

recycled content in corrugated packaging materials.
Attainment: Dell continues to meet the goal of 30 percent post-consumer recycled

Outlook for Attainment of FY08-09 Goals

Although several long-term challenges will require monitoring, the outlook for attainment of
fiscal years 2008 and 2009 goals remains excellent. Several new supply sources have been
identified for paper that is both FSC-certified and contains post- consumer content. There is
evidence that the availability of FSC certified wood sources continues to increase and expand.
Additional printers have attained FSC chain-of-custody certification, which increases the
reliability of the forest-to consumer supply chain.

Demand for post-consumer waste generated in the Americas and destined for export to Asia
continues to provide challenges to attainment of Dell’s overall recycled content goals. While
the current market for recycled fiber remains strong, Dell will continue to seek alignment with
partners from key global areas with whom we can work to economically use fiber waste
streams as a source of raw material input.

Key Changes in Sourcing for FY07

During fiscal year 2007, Dell increased the sourcing of catalog paper from a European mill
that offers 100 percent recycled and 80 percent post-consumer waste paper for a portion of
our U.S. and European catalog requirements. This mill produces high-quality, FSC-certified,
coated groundwood paper and uses urban wastepaper streams as an input source.

In addition, during the year Dell began sourcing newspaper insert paper from a U.S. mill that
offers similar high recycled post-consumer waste paper from Midwestern U.S. wastepaper
streams. The use of these papers required close cooperation between the mills, printers and
Dell to ensure that printer productivity and key marketing values were not compromised.
Dell’s entire Forest Products Stewardship Model can be found at

Figure 2 charts Dell’s progress toward reducing its paper use according to the guidelines set
by the Forest Stewardship Council (FSC). It shows that Dell attained well over its committed
goal for 2006 and is close to meeting its long term goals for using recycled paper.

Figure 2: Paper Use Reduction Attainment

Global Expansion Efforts

In fiscal year 2008, Dell will continue to work to ensure that our successes expand across all
regions in which Dell operates worldwide.
Key areas of focus during fiscal years 2008 and 2009 are the following:

• Consolidate the supply chain and number of printers to reduce the opportunity for
unwanted paper entering the supply chain.
• Continue to advocate for FSC-certified sources worldwide to ensure continuity of
supply, improved quality and optimized logistics.
• Migrate direct mail and insert pieces to higher recycled-content paper sources.
• Increase FSC-certified fiber content.
• Increase to 50 percent the average post-consumer recycled fiber in office supplies.
• Dell will continue to review our goals and update our model periodically as we, our
suppliers, and the NGO community, make progress in the area of forest products

Supply Chain Management and Compliance Process

Dell designs and engineers its products to prevent pollution and conserve natural resources
throughout the system's life, achieving environmental responsiveness in tandem with sound
business management. Reducing the environmental impact of Dell products begins at the
design stage as cross-functional product design teams work to make thoughtful and effective
decisions that will have positive environmental results throughout the equipment's life cycle.

Dell recognises the critical window of opportunity during the early design stages of a product
when even a small environmental consideration can have a large effect on the environmental
impact of a product throughout its life cycle. Dell is working toward capitalising on this
window of opportunity with the Dell Design for Environment (DfE) program. The Dell DfE
program instills environmentally sound principles into product design.

DfE program incorporates into product development environmental attributes such as

reduction of environmentally sensitive materials, decreases in equipment energy consumption,
extension of product life span and utilisation of parts that can be reused, resold or recycled.

Complementing these attributes, Dell's DfE approach works to achieve higher product quality
and longevity, improved customer satisfaction and innovations in materials management.
Greater efficiencies in manufacturing and service along with reduced costs associated with
asset recovery also result from this program.

Environmentally Sensitive Materials Elimination

Dell directs its suppliers to restrict and/or eliminate environmentally sensitive materials in the
components and products supplied to Dell.

Consistent with our Chemical Use Policy, periodic revisions of our restricted materials list
will be made to incorporate legal requirements, relevant aspects of international treaties and
conventions (such as the Convention for the Protection of the Marine Environment of the N.E.
Atlantic (OSPAR) Chemicals for Priority Action), and specific market demands.

Product Content Restrictions

Dell's Restricted Materials Guidance Document lists substances that Dell bans or restricts. For
each listed substance, a threshold limit has been established to account for unavoidable
impurities along with exemptions consistent with regulatory requirements.

Dell has implemented robust compliance assurance processes to ensure Dell's precautionary
chemical use policies are met throughout the entire supply chain.

Compliance Verification Process

Dell is managing compliance verification of parts and products by way of a Supplier's

Declaration of Conformity (SDoC), modelled after ISO/IEC 17050-1 and through an audit
program. Dell is collecting SDoCs to support compliance verification efforts. To sign the
SDoC, the supplier must ensure that the product meets the Dell Materials Restricted for Use
specification and record any applicable exemptions. At Dell's request, the supplier must also
be able to provide technical documentation in the form of internal design controls, supplier
declarations, or analytical test data. Dell's goal is to collect supplier declarations on each part

in a product bill of materials. This will ensure each product meets the legislated materials

As part of every new supplier contracting process, Dell requires suppliers to sign an
agreement acknowledging they are aware of and will abide by Dell sustainability
requirements and principles.

Regulatory Compliance Policy

Dell is committed to compliance with the laws and regulations in each country into which the
company ships our products. Dell products are designed and tested to meet the appropriate
worldwide standards for product safety, electromagnetic compatibility, ergonomics and other
regulatory compulsory requirements, when used for their intended purpose.

Product Safety

The base internationally recognized product safety standard for Information Technology
Equipment (ITE), such as computer systems, printers and monitors, IEC 60950 provides
design and testing requirements for safe use of the equipment. Designing products to this
standard reduces the risk of hazards from electrical, thermal, mechanical, chemical and
radiation conditions.

Safety standards appropriate to the category of equipment are used for the designing and
testing of non-Information Technology Equipment.

Product-specific safety information is provided within the Safety Information section of this

Electromagnetic Compatibility

Dell products are designed, tested, and classified for their intended electromagnetic
environment (residential environment or business/industrial environment). Electromagnetic
Compatibility (EMC) is the ability of items of electronic equipment to function properly
together in the electronic environment. While this computer system has been designed and
determined to be compliant with regulatory agency limits for EMI, there is no guarantee that
interference will not occur in a particular installation.

Required statements for the international EMC specifications, marks and approvals, as
obtained and documented on the product specific Regulatory Datasheet, are provided in
applicable agency/country language(s). Examples of EMC specifications include, but are not
limited to, CISPR 22 and FCC Part 15.


Dell products are designed to capitalize on accepted Information Technology (IT) focused
worldwide standards and industry guidelines as guiding principles. Ergonomic standards
provide guidance on various product characteristics to enhance the interaction between people
and machines. Certain products are tested and certified to achieve the regional ergonomics
marks and labels.

Ergonomic instructions for the use of portable and desktop computer systems are provided
within the Ergonomics Information section of this website.

Communication Devices

Dell’s communication devices are developed, designed and tested to comply with the various
wireless and telecom agency requirements throughout the world. This compliance ensures that
these devices do not cause any harm to Public Switching Telecommunication Networks
(PSTN) and do no violate any power and frequency spectrum allocations on a country by

country basis. Regulatory information which provides guidance on the proper use of this
equipment and outlines any specific usage restrictions is located within this website.


Peripherals include, but are not limited to, such devices as remote controls, mice and
keyboards. To determine the EMC classification of and the EMC approvals applicable for
your peripheral device(s), please refer to the Regulatory Datasheet for your product (e.g.,
desktop computer, notebook computer, printer, television, etc.).

Environmental Affairs

Dell’s environmental stewardship program drives conservation of product energy

consumption; develops methods to reduce or eliminate materials for disposal; prolongs
product life span; and provides effective and convenient equipment recovery solutions. For
information concerning Dell’s Environmental Affairs programs, please see:

Contact Details for Regulatory Compliance Website

For any questions related to Product Safety, EMC or Ergonomics, please send an e-mail to

Additional Compliance Information

The World Wide Trade Compliance Organisation (WWTC) is responsible for managing
Dell’s compliance to import and export regulations, including product classification.
Classification data for Dell manufactured systems is provided within the product-specific,
system Regulatory Datasheet.

For any questions related to import/export classification of Dell products, please send an e-
mail to

National Packaging Covenant
Dell’s Waste Management Plan
16 July 07
Key Performance Indicators Improvement & Objective
1. Improvements in design, Server Multi-Packs
manufacture, marketing and For large volume purchases, Dell began offering a multi-
distribution to minimise the pack solution for its Blade and 1U rack dense servers. In
environmental impacts of fiscal year 2007, this project has eliminated 956,000
packaging kilograms of packaging material.

Corrugated Pallet
Dell continues to use the corrugated pallet design. The
pallet, which won numerous design awards, was used to
ship the PowerEdge 6850 server product this year. This
packaging saved 148,000 kilograms of wood in fiscal year

Global Packaging Results For FY07 and FY08 Goals 1

For fiscal year 2007, the efforts Dell made in
dematerialisation reduced the amount of corrugated,
plastic foam, and wood materials by 5,258 U.S. tons
(4,770 tonnes). This is slightly over our goal of 5,000
U.S. tons (4,536 tonnes) annually that we had established
last year. A major reason for meeting this goal is the
implementation of the server multi-pack. This project has
an annual material reduction of 2,700 U.S. tons (2,449
tonnes) and contributed to over half our annual goal.

Dell will obtain new global objectives from its

headquarters in Texas, USA in minimizing the impact of
packaging worldwide and in Australia. These objectives
will be included in our National Packaging Covenant
report in October 2007

Dell will report each year on improvements made with

design, manufacture, marketing and distribution.

2. Changes to protection, safety, Protecting the Product - Standard Practice for

hygiene, shelf-life or supply chain Development of all new Packaging - Packaging
considerations affecting amount & Optimisation Efforts
type of packaging used. Packaging optimization starts with the product. Dell’s
Shock and Vibration engineers conduct extensive testing
by simulating worst-case shipping and handling
environments and then confer with the Product Design
engineers to improve the product’s robustness. By making
the product more robust, less packaging material is
required to protect the product.

After determining a product’s robustness, Packaging

Dell’s financial years run from February to January. FY07 is January 2006 to February 2007.
engineers develop the packaging. Using electronically
monitored models and products, the engineers measure
the shock and vibration that the packaging produces
during testing. If inadequate, the packaging is improved
until it meets minimal requirements. Then, the engineers
check whether the packaging unnecessarily exceeds the
required specification level. If so, excess packaging is
removed. Engineers must manage this delicate balance to
ensure that the product will arrive undamaged to the
customer, while using the least amount of packaging
material possible.

Dell will report each year on improvements made for this


3. Total weight, by type, of “non- Dell is currently collecting this information and will
recyclable” consumer packaging report against this KPI on 31 October 07.
sold per annum into the Australian

4. Percentage of signatories Global Information: Most of Dell’s larger campuses

providing recycling collection around the globe collect cardboard, paper or other
facilities for post-consumer packaging for recycling. The types and amounts of
packaging generated on-site. material that are collected vary locally. Those campuses
that manage significant quantities of incoming materials
(typically our manufacturing and distribution operations)
recycle the used materials extensively (see below for
further information).

Local Initiatives:
Dell collects and responsibly recycles paper and
cardboard from on site. Dell Australia is also in the
process of implementing more recycling methods by
determining, identifying and segregating all
environmentally friendly and non-friendly packaging
material through the installation of more specific
recycling bins and informing its employees of their uses
and their locations.

Reporting on other initiatives being investigated with the


First Report to be submitted by 31 October 2007.

Annual Report will be submitted each year as per the


5. Estimated tonnage of consumer Global Information: In Fiscal Year 2007, Dell recycled
packaging send (a) for recycling or reused 94.4% of the total non-hazardous waste
and (b) to landfill from on-site material produced in our global manufacturing and
collection facilities. distribution facilities worldwide. The large majority of
this waste material consists of packaging materials such
as cardboard, plastics and foam, paper, wood and other
materials that arrive with incoming supplies. The table
below shows the totals from the last three years. Dell has
set a goal to increase the recycling / reuse rate in these
facilities to 99% in the next five years.

Dell global
manufacturing /
distribution facilities
Non-hazardous waste FY05 FY06 FY07
Total waste generated
(metric tonnes) 83253 79888 84372
Amount recycled or
reused 71862 72700 79646
% recycled or reused 86.3% 91.0% 94.4%
Amount landfilled 11391 7188 4725
% landfilled 13.7% 9.0% 5.6%

Local Initiatives:
Tonnage report for paper and cardboard from on site has
been implemented. 100% recycled – none to landfill.

Other initiatives currently being investigated eg. Kitchen

packaging waste and other packaging waste that comes
into the building.

First Report to be submitted by 31 October 2007.

Annual Report will be submitted each year as per the


6. Number of signatories who have Dell has made a commitment to implement programs that
formally adopted the ECoPP and reduce packaging where possible and recycling of
developed systems for its packaging materials. Dell is also working with suppliers
implementation and customers to identify solutions that reduce the amount
of packaging used in our manufacturing facilities for
customer products, as well as the packaging received
from our suppliers.

7. Implementation of Buy Recycled Policy implemented to purchase 80% recycled copy

purchasing policy or practices paper.

Policy to reduce use of copy paper due to double sided

printing and deletion of printer Activity Reports.

Other initiatives currently being investigated.

First Report to be submitted by 31 October 2007.

Annual Report will be submitted each year as per the


8. Establishment of baseline Dell will provide more up to date baseline performance

performance data. data on 31 October 2007.

9. Annual Reporting against Action WW Packaging has provided a matrix for packaging that
Plan when used in conjunction with sales data for Australia
will yield the amount of packaging sold into
Australia/New Zealand.

Dell’s goal is a world wide reduction in packaging of

15,000 US tons from FY08 – FY10.

10. Demonstrated improvement and Previous improvements and achievements have been
achievements against individual included in the above information. Dell will annually
targets & milestones. report on our packaging achievements against our goals.

Dell Products and Hardware Range

In summary this range includes the following products and

Dell OptiPlex™ Desktops This line is designed for corporate,
institutional and small business customers who
demand highly-reliable, stable, manageable
and easily serviced systems within networked
Dimension Desktops This desktop is designed for small businesses
and home users requiring fast technology turns
and hight-performance computing. This
product line features the latest high-
performance components.
Latitude™ Notebooks This line of notebooks is designed to address a
wide range of business and organisational
needs including powerful performance,
portability and flexibility.
Inspiron Notebooks This line of notebooks is targeted to customers
who require high-performance computer
systems at aggressive prices. Typical
customers are individuals or small-to-medium
sized businesses that require optimum
performance for their investment.
Dell Precision™ Workstations These workstations are intended for
professional users who demand exceptional
performance to run sophisticated applications.
PowerEdge™ Servers This line of servers is designed to provide
customers with affordable performance,
reliability and scalability.
PowerVault™ and Dell | EMC Storage These hardware and software products store,
Products serve and protect customer data.
PowerConnect Switches This is a networking product used to connect
computers and servers in small-to-medium
sized networks.
Dell Axim PDA Dell’s entry into the handheld market has been
a success and it is available worldwide and in
the U.S.

Dell also offers software and peripherals such as Power, Printers & Scanners, Projectors,
Software, Televisions, Accessories, Digital Cameras, Handhelds, Memory, Monitors,
Networking and Notebook Accessories. For more information on these products please visit