1.

A6 agenda format
a. 10 x 15
b. First thing is about not wasting so much paper in a single sheet
i. A0
ii. 64 x 88
iii. 70 x 100
iv. Look at the turn of profit
1. Tiger note or moleskine
2. Look at the purpose
2. Final is 208
a. Inside on 32
i. 6.5 sheets for one unit
3. Offset printing
a. Industrial printing
i. Per colour aluminum sheets
1. One colour for one box machine
2. Also spot colours
a. More time for more colours
b. Sometimes a tipografia can run everything all together
4. Think of the price of paper you have to get
a. 225 for 3,000 sheets
b. 25 euros for each coloured aluminum sheet
i. You can print for like an entire month for it
5. The cost of the time is why you get discounts
6. Focus also on practicality
a. Focus on how the fiber goes
7. You can determine every size!
a. The size of the cover
i. The book jacket
1. Specific measurements
8. Inside of a book jacket should be longer
a. Should close together
9. Typefaces
a. Relating to art history and design
i. Started with images in caves
ii. Pictogram and ideogram during the egyptians
1. Pictogram - a pictorial symbol for a word or phrase.
2. Ideogram - a character symbolizing the idea of a thing without
indicating the sounds used to say it. Examples include numerals
and Chinese characters.
b. Ancient Sumerians had less symbols and created phonetics
i. A symbol is a syllabel
c. Uppercase was developed in the Roman Empire
 i. The middle ages developed the lower cases
d. Italics were developed in the renaissance
i. For ease of business
1. Fast and pen never left the paper to conserve ink
ii. And afterwards the different styles were born
1. Gothic in France
2. Humanistic in Firenze
3. Something else in Britain, etc.
e. Claude Garamond designed Garamond, the first typeface with two weights
i. Italics and round
f. Baskerville and Bodoni
i. Started to use thin and thick lines
1. They started using copper plates instead of wood for their
typography
g. Twentieth century typefaces were really influenced by bauhaus and its purity of
form
i. Everything should be standardised, look to the O
h. Mass media propelled the creation of the times new roman
i. Readable in small size
10. What we talk about when we talk about publishing
a. Today, everyone can publish anything, before you had to go through a system
b. Vanity press
i. Author pays for publishing, has control of everything, motivated by
personal ego instead of need to spread their work
c. Publishing has taken a broader term
i. Posting on facebook
ii. Newsletter
iii. A tweet
1. All this is called Desktop Publishing
11. With the introduction of desktop publishing
a. The publishing system goes around and changes
i. Survival model
1. Focused on the phases and not the actors
12. Rachel Malik developed the last publishing model
a. Where it is focused on the content
13. The theory of publishing is a theory of mediation
a. Hitler’s propaganda
i. Third person
ii. Gothic typeface
b. Trump’s propaganda
i. Twitter
ii. Personalises