LIVE PROJECT REPORT A Study of Promotional Activities of ‘Adidas’ Brand of Sports Shoes in Pune, India Submitted By: Zainul Abedeen Lamak MBA 1: Media and Communication (Semester 1) Submitted To: Dr. Makrand Joshi (Professor ~ Marketing Management) Ajeenkya DY Patil University, Pune Wau’ AJEENKYA DY PATIL UNIVERSITYLIVE PROJECT EVALUATION Class of MBALI (MAC) 2016-18 Name Of the Student: Live Project Report Evaluation Weightage - 10% a me Component Max Marks 1. | Understanding of the Objective of the Live Project 5 3 | ldentification of relevant Live Proje concepts and is ‘context and their application, 3. | Awareness developed about Marketing as a Function 5 4 | Skill developed to handle Marketing Projects 15, 5. | Overall quality and effectiveness of the project report 10 Total (Report) 50Live Project Presentation ‘Weightage: 10% sh ‘Marks rey ‘Component ‘Max Marks sis 1 | Presentation Structure, Logical sequence and Time E management 2. | Qualty of Power Point Sides and Elaboration of content 10 | language, Appropriate vocabulary, Grammar; body 10 language and confidence 1g Elucidation of facts/ observations and theirrelation tothe % application of Marketing Concepts 5. | Handling Question and Answers 10 ‘Total (Presentation) 50 Name & Signature of the Domain Faculty Member Signature of Student Date: