SWOT analysis

Strengths Opportunities
S1. Unique features offered compared O1. Establishes a higher quality product
to competitors in the market and become a pioneer
S2. Good quality O2. Can have better marketing deals
S3. Affordability O3. Loyalty among customers
Weaknesses Threats
W1. Little market presence T1. New competitors
W2. Easy to imitate T2. Threats from imitation products
W3. The customer base target is too T3. Downturn in economy may mean
narrow people are spending less

SO Strategy

With its good quality and unique features not just for the purpose of fashion but for those

people who wants to save time as well, these can raise high standard in the market and will serve

as the pioneer, thus creating a loyalty among customers and attracts better marketing deals since

its still new.

(S1, S2, O1,O2,O3)

ST Strategy

Make sure the products have everything the competitor promises and more - hopefully at

a lower price. The price of the product should always respond to the competitor changes. Since the

product has a unique feature, it should be taken advantage. This will allow you to set your prices

higher for a short period if competition isn’t an issue.

(S2, S3, T1)

WO Strategy

Building image in customer mind takes longer time, especially if it is newly introduced in

the market. Since it is still fresh and unique, there will be lots of marketing deals. Media, for

example, will always want to try the newest and the hottest, and then telling the masses their

experiences with this new and unique product. This will result to a bigger marketing presence.

(O1, O2, W1)

WT Strategy

There should always be a backup plans for pricing and marketing deals. Many competitors

will most likely try to imitate the product, thus there might need to sell the product at break-even

or at a loss for a short time to introduce it to the customers.