1. Identify the competition.

- Find out who your competitors are, what they are offering, and what their
strengths and weaknesses are.
- This will identify the areas you need to compete in, and give you a platform
for differentiating yourself.
- The key here is to provide solutions to the prospects and supply them what
they need as opposed to selling them what you want to sell.
- You only need to fulfill the demand, not "sell" anything. Your product or
service will automatically start to sell more the moment you fill the void that
your competitors are lacking.
2.Improve the customer service.
- Customer expectations can change dramatically.
- Find out what matters to our customers and give them the suitable treatment
- is it lower price, more flexible or premium service, the latest products? It’s
really enssential to know more about their demand and adapt to them by the
best way.
- Make a long-term connection with consumers to make sure they always feel
that they were looked after appreciably.
 - Ex: Tesla co-founder and CEO Elon Musk. In a short but very impactful
social media conversation with a Tesla user, he reassured him that the company
listens and cares about its consumers. Within 24 minutes, Musk has replied to a
suggestion by the consumer, confirming that they will be implementing his
requests in an upcoming update.
3.Be Unique
- The core value of company need to be specific and unique
- Look closely at your current value proposition, if yours doesn’t do this
already you are at a disadvantage – and need to re-think it.
- The goal is to offer something that sets you apart and can be seen as better
than your competitors in at least one way.
- Maybe you are cheaper, or you offer more value, or you provide a different
service. Either way, you need to have that one thing that sets you apart.

4.Loyalty or rewards program.

- There are a lot of ways to make a successful marketing strategy nowadays
- Brand loyalty is hard to come by these days, but a solid rewards program can
give it to you. Rewards can easily attract people to use the products and
services.
- For example, you could give your users bonus points or discounts based on
their level of engagement with your brand, such as repeatedly purchasing items
or logging into your software. Advertise this, and let your customers know how
appreciated they are.
5.Keep Innovating
- You can identify opportunities for innovation by adapting your product or
service to the way your marketplace is changing.
- For example, if you're a specialist hamburger manufacturer, you might
consider lowering the fat content in your burgers to appeal to the
health-conscious consumer.
- You could also develop your business by identifying a completely new
product or new models of current products as well. Moreover, you should
innovate by introducing new technology or working practices by using better
and attractive strategies to give a more consistent quality of product.
Another ex: