JA-3525 Second Year B. B. A. (Sem. III) (CBCS) Examination March/April — 2013 Marketing Management - I Time: Hours] [Total Marks : 70 Instructions a AS calaa g Marta God Gneadl we wae aval, ‘Seat No. Fillup strictly tho detalls of @~ signs on your answer hook Name ofthe Examination +[s_Y. B. B. A. (Sem. 3) (CBCS) aaa Name ofthe Subject Marketing Management - 1 nc Students Signature e-Subjectcoseno. | 3 |] 5 ]f 2 |] 5 | ¢-Sectionno (1,2, 2) Figures to the right indicate full marks allocated to that question. @) All questions are compulsory. 1 Define terms 8 (@) Value () Positioning (© Points of Parity @ Points of Difference. 2 (a) Explain in detail Marketing Management process. 8 (>) Explain with suitable example the relation 4 between Expectation and Satisfaction. OR () Explain the difference between Marketing and Selling 12 concept in detail. 3 (a) Explain in detail various factors affecting consumer 14 buying behaviour. OR (a) Explain in detail various factors affecting Business 14 buying behaviour.on () () fa) ) Explain with suitable example the “Evaluation of alternatives” and “Purchase Decision” stages of consumer Buying behaviour process. OR Explain any four differences between consumer buying and business buying with suitable examples. For the following product identify the segmentation base (variable) that you consider best for targeting consumers. Explain your decisions : @ Shoes Gi) Scooter Gi) Car (iv) Mobile Phone (v) Laptop Define Positioning. List down various attributes of positioning. Write short notes : (any two) (a) (b) © Sales analysis Market Based scorecard analysis Marketing Audit. 10 14 2 [1900]