CORPORATE SOCIAL RESPONSIBILITY

As per world business council for sustainable development CSR is-

Corporate social responsibility is a continuing commitment by business to behave ethically and

contribute to economic development while improving the quality of life of the workforce and there
families as well as local community and society at large.

BENEFITS OF CSR

Iron law of responsibility

Achievement of long term objective

Enhance brand image

Increase sales and customer loyalty

Increase ability to attract and retain employees

WHY CSR IS NECESSARY?

Corporate use the resources in lieu of that the company should do some CSR activity.

Strategies in implementation of CSR

Top management initiative

Mangement structure

Strategic planning

Accountability in job profiles

Communication, education and training

CSR reporting