I.

Strengths
 Successful Renault-Nissan alliance
 Effective R&D spending resulting into the best-selling electric vehicle in the world
 Well-managed company’s operations

II. Weaknesses
 Poor marketing and advertising capabilities resulting in poor brand awareness
 Massive product recalls in the U.S.

III. Opportunities
 Increasing government regulations
 Improving U.S. economy
 Timing and frequency of new model releases

IV. Threats

 Increased competition
 Rising Japanese Yen exchange rates
 Natural disasters
 Low fuel prices could negatively impact Leaf sales