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3 Resouce-Based Theory Creating and Sustaining Competitive Advantage - J B Barney & D N Clark (Oxford University Press)
3 Resouce-Based Theory Creating and Sustaining Competitive Advantage - J B Barney & D N Clark (Oxford University Press)
Burton, Dawn
Journal of Marketing Education; Aug 2005; 27, 2; ABI/INFORM Collection
pg. 151
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