B2B Marketing

1. M/s Ultra Power manufactures shoe shine machine named as “Shiny Shoes”. The company plans
to target organizations which has branches across India. Explain various types of Marketing
Communication mix that the company should use to sell “Shiny Shoes”.

2. M/s Surya doesn’t use any latest technology to do business or to interact with customers or even
employees. The customers have complained about the same in the past. Explain any five
technologies that can be introduced in the organization to improve the processes. The primary aim
of the information technology should be to upgrade the business and satisfy customers. Explain
the importance of each technology in brief.

3. M/s Sunflakes is a pharmaceutical company having its production facilities in Pune, Bangalore
and Kolkata. The company is facing difficulty in distribution of its products.

a. Design and explain the levels that will be involved in the distribution of pharmaceutical
products.
b. What techniques should M/s Sunflakes use to keep its channel members trained and motivated?