Market& Customer Potential

Customer Potential Instructions Examples Manual
Instructions:
Complete unshaded fields. Shaded fields are automatically populated.
Macro Market / Market:
# Customers Average
<Macro Market> Evaluated Volume Application Total Potential
Customer Total Sales Total Potential Total Gap Parker Share
for the (A) Cost (A x B)
<Market> Application (B) <Customer 1> $0 $0 $0 #DIV/0!
1
Segment Application <Customer 2> $0 $0 $0 #DIV/0!
<Customer 3> $0 $0 $0 #DIV/0!

< Application 1 > 0 N/A $0
<Customer 4> $0 $0 $0 #DIV/0!
<Customer 5> $0 $0 $0 #DIV/0!

<Segment 1>

<Customer 6> $0 $0 $0 #DIV/0!
<Customer 7> $0 $0 $0 #DIV/0!

<Customer 8> $0 $0 $0 #DIV/0!
<Customer 9> $0 $0 $0 #DIV/0!

<Customer 10> $0 $0 $0 #DIV/0!
Total: $0 $0 $0 #DIV/0!
< Segment 2 >

<Segment $0
< Segment $0
< Segment $0

< Segment 3 >
Purpose: to identify organic growth potential in existing customer base
Parker Hannifin - Confidential Winmap - Customer Potential Stage 4

Customer Potential M
E
I
n
x
a
Company: <Customer 1> s
a
n
m
u
t
Total Sales: $0.000 p
a
r
u
l
Total Potential: $0.000 c
e
Total Gap: $0.000 s
t
i
Parker Share: #DIV/0! o
n
s
Macro Market / Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Volume Total Potential
<Macro Market> / <Market> (A)
Application
(A x B)
Application / Products Totals:
Cost
(B)
Market Segment Application
< Application 1 > 0 $0.0000 $0.0000 Unit Price: $0.0000 $0.0000 $0.0000 $0.0000 $0.0000 $0.0000 $0.0000 $0.0000 $0.0000
<Segment 1>
< Segment 2 >
< Segment 3 >
Total: 0 $0.0000 $0.0000 Total Parker Sales: $0.0000 $0.0000 $0.0000 $0.0000 $0.0000 $0.0000 $0.0000 $0.0000 $0.0000
Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

E
I
n
x
a
a
n
m
u
t
a
r
u
l
e
Total Gap: $0.000 s
t
i
n
s
Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Application
(A x B)
Cost
(B)
<Segment 1>
< Segment 2 >
< Segment 3 >

E
I
n
x
a
a
n
m
u
t
a
r
u
l
e
Total Gap: $0.000 s
t
i
n
s
Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Application
(A x B)
Cost
(B)
<Segment 1>
< Segment 2 >
< Segment 3 >

E
I
n
x
a
a
n
m
u
t
a
r
u
l
e
Total Gap: $0.000 s
t
i
n
s
Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Application
(A x B)
Cost
(B)
<Segment 1>
< Segment 2 >
< Segment 3 >

E
I
n
x
a
a
n
m
u
t
a
r
u
l
e
Total Gap: $0.000 s
t
i
n
s
Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Application
(A x B)
Cost
(B)
<Segment 1>
< Segment 2 >
< Segment 3 >

E
I
n
x
a
a
n
m
u
t
a
r
u
l
e
Total Gap: $0.000 s
t
i
n
s
Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Application
(A x B)
Cost
(B)
<Segment 1>
< Segment 2 >
< Segment 3 >

E
I
n
x
a
a
n
m
u
t
a
r
u
l
e
Total Gap: $0.000 s
t
i
n
s
Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Application
(A x B)
Cost
(B)
<Segment 1>
< Segment 2 >
< Segment 3 >

E
I
n
x
a
a
n
m
u
t
a
r
u
l
e
Total Gap: $0.000 s
t
i
n
s
Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Application
(A x B)
Cost
(B)
<Segment 1>
< Segment 2 >
< Segment 3 >

E
I
n
x
a
a
n
m
u
t
a
r
u
l
e
Total Gap: $0.000 s
t
i
n
s
Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Application
(A x B)
Cost
(B)
<Segment 1>
< Segment 2 >
< Segment 3 >

E
I
n
x
a
a
n
m
u
t
a
r
u
l
e
Total Gap: $0.000 s
t
i
n
s
Market:
<Product G>
<Product C>
<Product D>
<Product H>
<Product B>
<Product E>
<Product F>
<Product A>
<Product I>
Total
Application
(A x B)
Cost
(B)
<Segment 1>
< Segment 2 >
< Segment 3 >

Market& Customer Potential

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Market& Customer Potential

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Customer Potential Instructions Examples Manual

<Customer 3> $0 $0 $0 #DIV/0!

<Customer 5> $0 $0 $0 #DIV/0!

< Application 2 > 0 N/A $0

<Customer 7> $0 $0 $0 #DIV/0!

<Customer 9> $0 $0 $0 #DIV/0!

< Application 2 > 0 N/A $0

< Application 3 > 0 N/A $0

< Application 1 > 0 N/A $0

< Application 2 > 0 N/A $0

< Application 3 > 0 N/A $0

< Application 4 > 0 N/A $0

Purpose: to identify organic growth potential in existing customer base

Parker Hannifin - Confidential Winmap - Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

Parker Hannifin - Confidential Winmap- Customer Potential Stage 4

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