EXECUTIVE SUMMARY

This Summer Training project report is based on telecom sector as the telecom sector
is growing at a very good pace.
This project titled on “Customer Satisfaction Towards Reliance JIO” is being
conducted to identify factors and provide revolutionary 4G LTE coverage and high
speed Wi-Fi services of Reliance JIO at all parts of Old Delhi city.
RJIL (Reliance Jio Infocomm Ltd.) has successfully demonstrated legal interception
and monitoring rules compliance of its 4G network for high speed wireless internet,
phone calls, video and messaging service across country.

To identify all the below buildings in work scope area and establish contacts with
the building owner/association and explain them the benefits of high speed internet and
4G connectivity.

 All G+5 (ground floor +five floors) and above buildings

 Shopping malls

 Hospitals

 Hotels

 Colleges

To capture all the details of the building. The variables are involved in this project

1. Area

2. Address
3. Building Name

4. Number of Floors

5. Type (commercial, residential, both, Hotel, Hospital)

6. Latitude & Longitude {By using Smart phone app}

7. Number of Home Passes

 INTRODUCTION OF THE TOPIC

After the globalization of India economy in 1991 the telecommunication sector

remained one of the most happening sectors in India. The recent years witnesses
rapid and dramatic changes in the field of telecommunications. In the last few years
more and more companies both foreign, domestic, come into cellular service,
service market and offers large number of services to the people.

A consumer may be referred to anyone engaged in evaluating, acquiring, using or

disposing of services which he expects will satisfy his wants. If any producer makes
out the marketing programmer ignoring the consumer preferences, he cannot
possibly achieve his ultimate objectives. A manufacturer must plan his production
and distribution to suit the consumer’s convenience rather than his own. Therefore a
marketer must know more and more about the consumers, so that the products can
be produced in such a fashion to give satisfaction to them.

In the year of 1989, the number of cell phone users in India was zero. In the year of
1999 the number of cell phone users has gone up by 13 lakh. In the year of 2000
the number of cell phone users has risen by one million. Indian telecom sector
added a staggering 227.27 million wireless mobile users in the 12 months between
March 2010 and March 2011, while the overall teledensity has increased to 81.82%
as of 30 November 2015, and the total numbers of telephone phone users (mobile &
landline) have reached 1009.46 million as of May,2015.Now currently telephone
subscriber (mobile & landline) is 1058.01 million (May 2016).
The company is reconfiguring to meet the growing demand for mobile services. It
will differentiate our mobile services from our competitors through ongoing
investment in technology, distribution and customer services, providing both a great
customer experience and competitive value.

The company is updating our retail footprint to a new Reliance JIO concept delivering
a differentiated customer experience. A core part of our promise to customers is
to ensure that their technical experts in store transfer all their personal data to their
new LYF phone allowing them to walk out of the store with their phone fully
functional. Extensive trials of our new concept store across all markets have shown
significant increases in both sales and customer satisfaction. The new concept will be
rolled out globally over the next upcoming years.
 INDUSTRY PROFILE
India has a fast-growing mobile services market with excellent potential for the
future. With almost five million subscribers amassed in less than two years of
operation, India's growth tempo has far exceeded that of numerous other markets,
such as China and Thailand, which have taken more than five years to reach the
figures India currently holds. The number of mobile phone subscribers in the country
would exceed 50 million by 2010 and cross 300 million by 2016, according to
Cellular Operators Association of India (COAI).

According to recent strategic research by Frost & Sullivan, Indian Cellular Services
Market, such growth rates can be greatly attributed to the drastically falling price
of mobile handsets, with price playing a fundamental role in Indian subscriber
requirements. Subscribers in certain regions can acquire the handset at almost no cost,
thanks to the mass-market stage these technologies have reached internationally. The
Indian consumer can buy a handset for $150 or less. This should lead to increased
subscribership. This market is growing at an extremely fast pace and so is the
competition between the mobile service providers.

With the presence of a number of mobile telephony services providers including

market leaders like Airtel, Reliance, Idea Cellular, BSNL etc. who are providing either
of the two network technologies such as Global System for Mobile Communications
(GSM) and Code Division Multiple Access (CDMA). In cellular service there are
two main competing network technologies: Global System for Mobile Communications
(GSM) and Code Division Multiple Access (CDMA). Understanding the difference
between GSM and CDMA will allow the user to choose the preferable network
technology for his needs.
Global System for Mobile Communication (GSM) is a new digital technology
developed by the European community to create a common mobile standard
around the world. It helps you achieve higher sell capacity and better speech
quality and one can enjoy crystal clear reception on ones mobile phone. It
automatically solves the problem of eavesdropping on ones calls.

Before analyzing the telecom licensing framework in India, it is imperative that

one must examine what is a license. License issued by the government is an
authority, given to a person upon certain conditions to do something which would
have been illegal or wrongful otherwise.

For example, a driver’s license issued by the government, gives the authority to a
person to drive a motor vehicle. There are three main types of license fee which
the government charges:
(i) initial license fee, which generally is non-refundable,
(ii) annual license fee,
(iii) additional fee for allocation of spectrum.

Code Division Multiple Access (CDMA) describes a communication channel access

principle that employs spread spectrum technology and a special coding scheme (where
each transmitter is assigned a code). It is a spread spectrum signaling, since the
modulated coded signal has a much higher bandwidth than the data being
communicated. CDMA is the current name for mobile technology and is
characterized by high capacity and small cell radius. It has been used in many
communication and navigation systems, including the Global Positioning System
and the omnitracs satellite system for transportation logistics.
 NATIONAL TELECOM POLICY 1994 (NTP 1994):-

The National Telecom Policy was announced in 1994 which aimed at improving India's
competitiveness in the global market and provide a base for a rapid growth in
exports. This policy eventually facilitated the emergence of Internet services in
India on the back of established basic telephony communication network. This
policy also paved way for the entry of the private sector in telephone services.
The main objectives of the policy were:

 To ensure telecommunication is within the reach of all, that is, to ensure

availability of telephone on demand as early as possible
 To achieve universal service covering all villages, that is, enable all people to
access certain basic telecom services at affordable and reasonable prices
 To ensure world-class telecom services. Remove consumer complaints,
resolve disputes and encourage public interface and provide a wide
permissible range of services to meet the demand at reasonable prices
 To ensure that India emerges as a major manufacturing base and major
exporter of telecom equipment
 To protect the defence and security interests of the nation.

The policy also announced a series of specific targets to be achieved by 1997 and
further recognized that to achieve these targets the private sector association and
investment would be required to bridge the resource gap.

The private sector participation in the sector was carried out in a phased manner.
Initially the private sector was allowed in the value added services, it was allowed
in the fixed telephone services. Subsequently, VSAT services were liberalized for
private sector participation to provide data services to closed user groups
Thus, to meet the telecom needs of the nation and to achieve international
comparable standards, the sector for manufacture of telecom equipment had been
progressively relicensed and the sub-sector for value-added services was opened up to
private investment (July 1992) for electronic mail, voice mail, data services, audio text
services, video text services, video conferencing, radio paging and cellular mobile
telephone.

Establishment of TRAI

The entry of private players necessitated independent regulation in the sector;

therefore, the TRAI was established in 1997 to regulate telecom services, for
fixation/revision of tariffs, and also to fulfil the commitments made when India joined
the World Trade Organization (WTO) in 1995. The establishment of TRAI was a
positive step as it separated the regulatory function from policy-making and
operation, which continued to be under the purview of the DoT2.

The functions allotted to the TRAI included:

a. To recommend the need and timing for introduction of new service provider

b. To protect the interest of customers of telecom services

c. To settle disputes between service providers

d. To recommend the terms and conditions of license to a service provider

e. To render advice to the Central government on matters relating to the

development of telecommunication technology and any other matter applicable to

the telecommunication industry in general.
NEW TELECOM POLICY 1999 (NTP 1999):-

In recognition of the fact that the entry of the private sector, which was envisaged
during NTP- 94, was not satisfactory and in response to the concerns of the private
operators and investors about the viability of their business due to non realization of
targeted revenues the government decided to come up with a new telecom policy. The
most important milestone and instrument of telecom reforms in India is the New
Telecom Policy 1999 (NTP 99). The New Telecom Policy, 1999 (NTP-99) was
approved on 26th March 1999, to become effective from 1st April 1999.Moreover,
convergence of both markets and technologies required realignment of the industry.
To achieve India’s vision of becoming an IT superpower along with developing a
world class telecom infrastructure in the country, there was a need to develop a new
telecom policy framework. Accordingly, the NTP 1999 was framed with the
following objectives and targets:
 Availability of affordable and effective communication for citizens was at
the core of the vision and goal of the new telecom policy
 Provide a balance between provision of universal service to all uncovered
areas,

including rural areas, and the provision of high-level services capable

of meeting the needs of the economy
 Encourage development of telecommunication facilities in remote, hilly and
tribal

Areas of the nation

 To facilitate India’s journey to becoming an IT superpower by creating a

modern and efficient telecommunication infrastructure taking into
account the convergence of IT, media, telecom and consumer
electronics
  Convert PCOs, wherever justified, into public telephone information
centers having multimedia capability such as ISDN services, remote
database access, government and community information systems etc.

 To bring about a competitive environment in both urban and rural

areas by providing equal opportunities and level playing field for all
players
 Providing a thrust to build world-class manufacturing capabilities and also
strengthen research and development efforts in the country
 Achieve efficiency and transparency in spectrum management

 Protect the defense and security interests of the country

 Enable Indian telecom companies to become global players.

In line with the above objectives, some of the specific targets of

the NTP 1999 were:

 Make available, telephone on demand by 2002 and achieve a tele density

of 7% by 2005 and 15% by 2010
 Encourage development of telecom in rural areas by developing a suitable
tariff structure

so that it becomes more affordable and by also making rural

communication mandatory for all fixed service players and thus

o Achieve a rural tele density of 4% by 2010 and provide reliable

transmission

o media in all rural areas.

Players in the market

 BSNL is the market leader with a 67.7 per cent share followed by MTNL
with 11.5 per cent market share. Next is Bharti Airtel at 10.9% followed by
Tata and Reliance at 5% and 4.1% respectively.

 BSNL as a company is growing and showed annual revenues of

approximately $4.5 billion as of 2014. BSNL is serving more than 125 million
customers across the country and is catalyst in checking the price point for
telecom services.

 Also, with the government intensifying its rural focus, only BSNL can turn
into reality the next wave of rural telecom penetration.

 BSNL is a 100% Central Government entity and employees with BSNL are
entitled to get salaries and perks as decided by Government of India and not by
BSNL

• However both, MTNL and BSNL are plagued by declining revenues coupled
with high costs. BSNL has massive infrastructure, manpower, systems, and 80
per cent of landlines and 90 per cent of broadband connections in India are
operated by it.

 “Vodafone is investing nearly US$ 3 billion over the next two years in India
in expanding its network infrastructure and distribution channel in the country,”
as per Vittorio Colao, CEO, Vodafone Plc.

 BlackBerry plans to set up enterprise solutions centres to educate corporate

customers about various BlackBerry Enterprise Service (BES) 10 solutions.
 "India is one of the fastest growing markets in terms of smartphone and
mobile data adoption,” said according to Sunil Lalvani, Managing Director
(MD), BlackBerry India.

 Tata Teleservices plans to set up nearly 4,000 wi-fi hotspots in nine cities
across the country in the next two years.

Booming sectors

 The tide has turned for the telecom sector in India, as growth and profitability
has accelerated in recent times. Tower companies are reaping benefits of a
turnaround in the sector as operators have started investing in networks to boost
data penetration.

 However it is in the country’s booming mobile segment in which the major

battles are being fought. Three major private players – Bharti airtel, Reliance and
Vodafone - with a formidable 54% share of the market between them, lead a
large field of mobile operators. State-owned enterprises –BSNL and MTNL –
have also been making their presence felt with a combined market share of
12%.
 According to Craig Wigginton, vice chairman and U.S. Telecommunications
leader, Deloitte & Touche LLP, the big challenge for the telecom industry in 2016
– which also presents a major growth opportunity for the sector

 The ongoing expansion of the mobile ecosystem, coupled with demand for
high- bandwidth applications and services such as video and gaming, is keeping
pressure on the industry to increase the availability and quality of broadband
connectivity.
 COMPANY PROFILE

RELIANCE JIO

Jio's headquarters in RCP, Navi Mumbai

Formerly  Infotel Broadband Services Limited

called (2009 - 2013)
 Reliance Jio Infocomm Limited
(2013 - 2015)
Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra, India

Key people Sanjay Mashruwalla (Managing Director)

Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)

Mobile telephony, broadband, Wifi,Router

Products and 4G Data services

Jio Apps

MyJio, JioChat, JioPlay, JioBeats, JioMoney,

JioDrive, JioOnDemand, JioSecurity, JioJoin,
JioMags, JioXpressNews, Jionet WiFi

Parent Reliance Industries

Subsidiaries LYF

www.jio.com
Website
Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited
(RJIL),[is an upcoming provider of mobile telephony, broadband services, and
digital services in India..
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries
Limited (RIL), India’s largest private sector company, is the first telecom operator to
hold pan India Unified License.Formerly known as Infotel Broadband Services
Limited (IBSL), Jio will provide 4G services on a pan-India level using LTE
technology. The telecom leg of Reliance Industries Limited, it was incorporated in
2007 and is based in Mumbai, India.It is headquartered in Navi Mumbai.

RJIL is setting up a pan India telecom network to provide to the highly

th
underserviced India market, reliable (4 generation) high speed internet connectivity,
rich communication services and various digital services on pan India basis in key
domains such as education, healthcare, security, financial services, government
citizen interfaces and entertainment. RJIL aims to provide anytime, anywhere
access to innovative and empowering digital content, applications and services,
thereby propelling India into global leadership in digital economy.

RJIL is also deploying an enhanced packet core network to create futuristic high
capacity infrastructure to handle huge demand for data and voice. In addition to high
speed data, the 4G network will provide voice services from / to non-RJIL network.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22
circles) capable of offering fourth generation (4G) wireless services. RJIL plans to
provide seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on
2300 MHz through an integrated ecosystem.
Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned to
provide connectivity between South East Asia, South Asia and the Middle East, and
also to Europe, Africa and to the Far East Asia through interconnections with
other existing and newly built cable systems landing in India, the Middle East and Far
East Asia.

RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO
License”) in Singapore which will allow it to buy, operate and sell undersea and/or
terrestrial fibre connectivity, setup its internet point of presence, offer internet
transit and peering services as well as data and voice roaming services in Singapore.

R-Jio is also in the process of installing hundreds of monopoles, unlike the

regular rooftop- mounted telecom towers typically used by telcos, said the
company executive quoted above. Monopoles, or ground-based masts (GBMs),
are expected to double up as street lights and surveillance systems, and provide
real-time monitoring of traffic and advertising opportunities.

The company, which plans to be rolled out commercial telecom service operations
from January, is currently in the testing phase for most of its offerings including 4G
services, a host of mobile phone applications and delivery of television content over
its fibre optic network.

jio, meanwhile, faces its share of challenges in terms of return on investment and
capturing market share. The company, according to industry analysts, is expected to
spend $8-9 billion for the 4G roll-out. The company will battle for subscribers with
leading telcos such as Bharti Airtel Ltd, Vodafone India Pvt Ltd and Idea Cellular
Ltd.
 The Dominant Players

 Bharti Airtel --- 23% Market Share

 Vodafone India --- 18% Market Share

 Idea Cellular --- 15% Market Share

 Reliance Communications --- 12% Market Share

 BSNL --- 10% Market Share

 Aircel --- 8% Market Share

 TATA Infocomm --- 7% Market Share

 Others --- 7% Market Share

The services were beta launched to Jio's partners and employees on 27 December
2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of
Reliance Industries.

Mr. Akash Ambani is being launched in business as a chief of strategy in Reliance

JIO,involved in day to day operations in business or Ms. Isha Ambani involved in
branding and marketing. And the key people are Sanjay Mashruwalla (Managing
Director), Jyotindra Tacker (Head of IT).
Reliance Industries Chairman Mukesh Ambani committed an investment of Rs.
2,50,000 crores on "Digital India" and said he expected the group's initiatives under it
will create over 5,00,000 direct and indirect jobs.

"Digital India as company has seen empowers them to fulfil their aspirations.Reliance
JIO has invested over Rs. 2,50,000 crores across the Digital India pillars," Ambani
said, adding: "I estimate Reliance's 'Digital India' investments will create
employment for over 5,00,000 people. " Ambani said the launch of Digital India
initiative was a momentous occasion in an information age where digitization was
changing the way one lives, learns, works and plays. It can transform the lives of
1.2 billion Indians using the power of digital technology. And as well as "So 80
percent of the 1.3 billion Indians will have high-speed, mobile Internet. And by 2017,
company would cover 90 percent. And by 2018, all of India would be covered by
this digital infrastructure,"
HISTORY
In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband
Services Limited (IBSL) for Rs 4,800cr. Although unlisted, IBBL was the only firm to
win broadband spectrum in all 22 zones in India in the 4G auction that took place
earlier that year.Later continuing as RIL's telecom subsidiary, Infotel Broadband
Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January
2013.

Acquisition & Subsidiaries:

 Acquired Infotel Broadband Services Limited in 2010.

 Technology - Rancore Technologies

 ILD & NLD - Infotel Telecom.

Agreements:

 An agreement with Ascend Telecom for their more than 4,500 towers across

India. (June 2014)

 An agreement with Tower Vision for their 8,400 towers across India. (May 2014)

 An agreement with ATC India for their 11,000 towers across India. (April 2014)

 An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)

 Agreement with Bharti Airtel for a comprehensive telecom infrastructure

sharing agreement to share infrastructure created by both parties to avoid
duplication of infrastructure wherever possible. (December 2013)
 A key agreement for international data connectivity with Bharti to utilise

dedicated fiber pair of Bharti’s i2i submarine cable that connects India and
Singapore. (April 2013)
Technology:

 Reliance Jio Infocomm is currently laying OFC across the country to offer Fiber

to the home/premises (FTTH). This fiber backbone will also help them to carry
huge amount of data originated from their 4G network as well as public Wi-Fi
network.
 Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band,

acquired in 2010.
 Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will

ultimately paved to roll out of LTE-A network aggregation of both technology

and both spectrum band.
 At present in different cities of India Reliance Jio offers Wi-Fi services. Most

of these cities are in Gujarat, where Reliance Industries also have one of
the largest petro- refinery.
 Once commercial y launched, Jio users can have access to Reliance

Communications’ 2G & 3G network.

OPERATIONS

In June 2015, Jio announced that it will start its operations all over the country by
the end of year. However, four months later in October 2015, the company's
spokesmen sent out a press release stating that the launch was postponed to the first
quarter of the financial year 2016-2017. Later in July, a PIL filed in the Supreme
Court by an NGO called the Centre for Public Interest Litigation, through Prashant
Bhushan, challenged the grant of pan-India licence to Jio by the Government of India.
The PIL also alleged that Jio was allowed to provide voice telephony along with its
4G data service, by paying an additional fees of just 165.8 crore (US$25 million)
which was arbitrary and unreasonable, and contributed to a loss of 2,284.2 crore
(US$340 million) to the exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's claims.
In its statement, DoT explained that the rules for 3G and BWA spectrum didn't
restrict BWA winners from providing voice telephony. As a result, the PIL was
revoked, and the accusations were dismissed.

Beta Launch

The 4G services were launched internally to Jio's partners, its staff and their families
on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also the brand
ambassador of Jio, kickstarted the launch event which took place in Reliance Corporate
Park in Navi Mumbai, along with celebrities like musician A R Rahman, actors
Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani.The closed event
was witnessed by more than 35000 RIL employees some of whom were virtually
connected from around 1000 locations including Dallas in the US.
PRODUCT & SERVICES

RELIANCE JIO 4G BROADBAND

The company has launched its 4G broadband services throughout India in the first
quarter of 2016 financial year.It was slated to release in December 2015 after some
reports said that the company was waiting to receive final permits from the
government.Mukesh Ambani, owner of Reliance Industries Limited (RIL) whose
Reliance Jio is the telecom subsidiary, had unveiled details of Jio's fourth-generation
(4G) services on 12 June 2015 at RIL's 41st annual general meeting. It will offer
data and voice services with peripheral services like instant messaging, live TV,
movies on demand, news, streaming music, and a digital payments platform.
The company has a network of more than 250,000 km of fiber optic cables in the
country, over which it will be partnering with local cable operators to get broader
connectivity for its broadband services. With its multi-service operator (MSO) licence,
Jio will also serve as a TV channel distributor and will offer television-on-demand on
its network.

Pan-India Spectrum

Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles,
respectively, of the total 22 circles in the country, and also owns pan-India licensed
2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its digital services
launch, Mukesh Ambani-led Reliance Jio entered into a spectrum sharing deal with
younger brother Anil Ambani-backed Reliance Communications. The sharing deal is for
800 MHz band across seven circles other than the 10 circles for which Jio already
owns.
Reliance jio’s vision for India is that broadband and digital services will no longer
be a luxury item ,Rather convert it into a basic necessity that can be consumed in
abundance by consumers and smal businesses .The initiatives are truly aligned with
the Government of India's ‘Digital India’ vision for our nation.

• Digital Healthcare

• Affordable Devices

• Jio Drive

• Digital Education

• Digital Currency

• Digital Entertainment and social connectivity

LYF SMARTPHONES

In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets
enabled with voice over LTE (VoLTE) feature. Through this, it plans to offer 4G
voice calling besides rolling out high-speed Internet services using a fiber network, in
addition to the 4G wireless network. However, in October 2015, Jio announced that it
would be launching its own mobile handset brand named LYF.
On 25 January 2016, the company launched its LYF smartphone series starting with
Water 1, through its chain of electronic retail outlets, Reliance Retail. Three more
handset models have been released so far, namely Water series, Earth series, and
Flame series.
FLAME 6

Technical Specifications

MODEL LYF FLAME 6

CHIPSET Qualcomm® Snapdragon 210 MSM8905

GENERAL FEATURES Operating System: Android Lollipop 5.1

SIM Slot: Dual SIM (4G+2G)*

Processor (CPU): Quad-Core 1.5GHz ,
Screen Size: 4 Inch

PERFORMAN Chipset: Quad-Core 1.5GHz

CE Graphics (GPU): Mali 400

MP2@500MHz RAM: 512 MB. Screen
Resolution: WVGA,

BATTERY Capacity: 1700 mAh, Lithium Ion

Battery Talktime: Up to 4.5 hrs(4G)

STORAGE CAPACITY Internal Memory: 4 GB
Expandable Memory: Up to 32 GB

CAMERA Rear Camera : 5MP Auto Focus

Front Camera : 2MP Fixed Focus, Flash : Rear LED Flash

3G: yes
CONNECTIVI 4G: yes (LTE)
TY True 4G (LTE Support): VoLTE (Video & HD Voice Call.
FLAME 1

Technical Specifications

MODEL FLAME 1

CHIPSET Qualcomm® Snapdragon 210 MSM8909

GENERAL FEATURES Operating System: Android Lollipop 5.1

SIM Slot: Dual SIM (4G+2G),Processor: Quad-Core 1.1
GHz Screen Size:4.5 Inch.

PERFORMANCE Graphics (GPU): Adreno 304 @ 409MHz

RAM: 1GB, Screen Resolution: FWVGA 480 x 854
pixel

BATTERY Capacity: 2000mAh, Lithium-

ion Talktime: Up to 8 Hours
TORAGE CAPACITY Internal Memory: 8 GB
Expandable Memory: Up to 32 GB

CAMERA Rear Camera : 5MP Auto Focus

Front Camera : 5MP Fixed Focus, Flash : Rear LED Flash

CONNECTIVITY 3G: Yes

4G: Yes, LTE CAT4
True 4G (LTE Support): VoLTE (Video & HD Voice Call)
WIND 1

Technical specifications

MODEL LYF WIND 1

CHIPSET Qualcomm®SnapdragonTM 410

MSM8916

GENERA Operating Features; Android 5.1 LollipopSIM

L Slot: Dual SIM (4G+2G)
FEATUR Processor (CPU): Quad-core 1.2 GHz
ES

PERFORMANCE Chipset: Qualcomm® SnapdragonTM 410 MSM8916

Graphics (GPU): Adreno 306 @ 450 MHz
RAM: 1 GB,Screen Size 5 Inch, Screen Resolution:
HD, 720x1280 pixel

34
BATTERY Capacity: 2300 mAh, Lithium - Ion
Polymer Talktime: Up to 6 hours (4G)

STORAGE CAPACITY Internal Memory: 8 GB, 16 GB

Expandable: Up to 64 GB

CAMERA Rear Camera: 8 MP Auto Focus

Front Camera: 5 MP, Flash: Rear LED Flash

CONNECTIVITY 3G: Yes

4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video & HD Voice Call)

35
WIND 5

Technical specifications

MODEL WIND 5

CHIPSET MTK 6735P

GENERAL FEATURES Operating System: Android Lollypop 5.1

SIM Slot: Dual SIM (4G+2G),
Processor (CPU): Quad-core 1.0GHz

PERFORMANCE Chipset: MTK 6735P

Graphics (GPU): ARM (MaliT720-Mp1)@600
MHz RAM: 1GB

BATTERY Capacity: 2000 mAh, Lithium

ion Talktime : Up to 6.5
hours (4G)
36
STORAGE CAPACITY Internal memory: 8 GB
Expandable Memory:Up to 32 Gb

CAMERA Rear Camera: 8 MP Auto Focus

Front Camera: 5MP, Flash: Rear Flash

CONNECTIVITY 3G: Yes

4G: Yes, LTE Cat 4

True 4G (LTE Support): VoLTE (HD Voice

Call& video call)

37
WATER 1

Technical specifications

MODEL WATER 1

CHIPSET Qualcomm® SnapdragonTM 615 MSM8939

GENERAL Operating System: Android Lollipop 5.1.1

FEATURES SIM Slot: Dual SIM (4+2G) , Processor (CPU): Octa-Core 1.5

PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615 MSM8939

Graphics (GPU): Adreno 405 @ 550 MHz
AM: 2GB,Screen resolution : Full HD, 1080x 1920 pixels

36
 BATTERY Capacity: 2600 mAH, Lithium- ion
polymer Talktime: Up to 10 hours
(4G)

STORAGE CAPACITY Internal Memory: 16 GB

Expandable Memory: Up to 32 GB

CAMERA Rear Camera : 13 MP Auto

Focus Front Camera : 5MP
Fixed Focus

Flash: Yes - Both Front and Rear

37
 WATER 2

Technical specifications

MODEL WATER 2

CHIPSET Qualcomm® Snapdragon 615 MSM8939

GENERAL FEATURES Operating System: Android Lollipop 5.0.2

SIM Slot: SIM 1(4G), SIM 2(2G, Voice calls)

Screen size: 5 Inch, Screen Resolution: HD, 1280 x 720

pixels

PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615 MSM8939

Graphics (GPU): Adreno 405 @ 550 MHz

38
 RAM: 2GB, Processor (CPU): Octa-Core 1.5GHz

BATTERY Capacity: 2400 mAh, Lithium- ion

polymer Talktime: Up to 8 hours
(4G)

STORAGE CAPACITY Internal memory: 16 GB

Expandable memory: 32 GB

CAMERA Rear Camera: 13 MP Auto Focus

Front Camera: 5MP Fixed Focus, Flash:

Yes - Rear Camera

39
WATER 7

Technical specifications

MODEL WATER 7

CHIPSET Qualcomm® Snapdragon 615 MSM8939

GENERAL
FEATURES Operating System: Android Lollipop 5.1
SIM Slot: Dual SIM (4G+2G),Sensors:Gravity
or Finger print sensor

PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615 MSM8939

Graphics (GPU): Adreno 405 @ 550 MHz
RAM: 2GB, Processor (CPU): Octa-core 1.5 GHZ

38
 BATTERY Capacity: 3000 mAh, Lithium- ion
polymer Talktime: Up to 14 hours
(4G)

STORAGE CAPACITY Internal memory: 16 GB

Expandable memory:Upto 128 GB

CAMERA Rear Camera : 13 MP Auto Focus

Front Camera : 5MP, Flash : Rear LED Flash

CONNECTIVITY 3G: Yes

4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video & HD Voice Call)

39
EARTH 2

Technical specifications

MODEL EARTH 2

CHIPSET Qualcomm Snapdragon 615 MSM8939

GENERAL FEATURES Operating System: Android Lollipop 5.1.1

SIM Slot: Dual SIM (4G+2G)
Octa core 1.5 GHZ, Sensors:Proximity or Light sensor

PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615 MSM8939

Graphics: (GPU): Adreno 405 @ 550 MHz
RAM : 3 GB,Screen Size: 5.5 Inch,Screen Resolution: Full
HD

40
 BATTERY Capacity: 3500 mAh, Lithium- ion
polymer Talktime: Up to 14 hours
(4G)

STORAGE CAPACITY Internal memory: 32 GB

Expandable memory:Upto 64 GB

CAMERA Rear Camera : 15 MP Auto Focus

Front Camera : 5MP, Flash : Rear LED Flash

CONNECTIVITY 3G: Yes

4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video & HD Voice Call

41
Jionet WiFi

Prior to its pan-India launch of 4G data and telephony services, Jio has started
providing free Wi- Fi hotspot services in cities throughout India including Ahmedabad
and Surat in Gujarat, Indore, Jabalpur, Dewas and Ujjain in Madhya Pradesh, select
locations of Mumbai in Maharashtra, Kolkata in West Bengal, Lucknow in Uttar
Pradesh, Bhubaneswar in Odisha, Mussoorie in Uttarakhand, Collectorate's Office in
Meerut, and at MG Road in Vijayawada among others.title=Reliance Jio rolls out wi-fi
service at IP sigra Mall in Varanasi among others.
In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket
stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was made
available in Wankhede Stadium (Mumbai), Punjab Cricket Association IS Bindra
Stadium (Mohali), Himachal Pradesh Cricket Association Stadium (Dharamshala),
Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla (Delhi), and Eden Gardens
(Kolkata) in India.

Jio apps

In May 2016 , Jio launched a bundle of multimedia apps on Google Play as part of
its upcoming 4G services. While the apps are available to download for everyone, a
user will require a Jio SIM card to use them. Additionally, most of the apps are in beta
phase. Following is a list of the apps:
MyJio - Manage Jio Account and Digital Services associated with it

JioPlay - A live TV channel service

JioOnDemand - An online HD video library.

JioChat Messenger - An instant messaging app

42
JioBeats - A music player

JioJoin - A VoLTE phone simulator

JioMags - E-reader for magazines

JioXpressNews - A news and magazine aggregator

JioSecurity - Security app

JioDrive - Cloud-based backup too

JioMoney Wallet - An online payments/wallet app.

43
JIO FI WIFI ROUTER

JIO PREVIEW OFFER FOR HP LAPTOPS:

3 Months Free Unlimited 4G Internet (Connected with 31 Devices)

3 Months Free Unlimited Calling (At any network)

3 Months Free Unlimited SMS

Life time Roaming Free (All India)

Registration in E-mail is compulsory

Available in Reliance store and Digital mini express store.

44
JIO PREVIEW OFFER (JPO)

3 Months Free Unlimited 4G Internet in LYF smartphones and

others (Samsung,Micromax,Karbon,Lava,HTC,Gioni etc.)

3 Months Free Unlimited Calling (At any network)

3 Months Free Unlimited SMS

Life time Roaming Free (All over India)

2 Years Warranty (LYF handsets only)

Branding and Marketing

On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's
brand ambassador.

45
 LITERATURE REVIEW

Abhishek Kumar Singh and Malhar Pangrikar (2013) did a study titled “A Study
Report, to Find out Market Potential for 4G Businesses in Pune”. The Report is all
about “Study of market potential for 4G business in pune” and also to know about the
customer perceptions and attitudes towards their current service provider. Satisfaction
level of the customers was also judged. The customer expectations were analyzed
thoroughly. Major factors considered in research are: what are the needs of the
companies based on the data services usage, major player in internet services, and
support to customers. The research was conducted on companies mainly from
Industries like IT, Education, Manufacturing and others which are located in Pune city.
It is clear from the survey done that Reliance & Tata are Leading Internet service
Provider; they are providing products like Data Card, Broadband etc to the corporate
end users. Most of the companies are getting internet speed form 1MBPS-4MBPS.
Most of the companies are having good perception about 4 G and are willing to
switch to it from their current service provider.

4G spectrum is a research item for next-generation wide-area cellular radio,which

focuses on 4G technologies, 4G networks and 4G systems. 4G technologies shall
include three basic areas of connectivity which are personal area networking (such as
Bluetooth), local high-speed access points on the network such as wireless
technologies and cellular connectivity.

At the moment, many companies have established projects for 4G systems developmet.

4G can provide services for a wide range of speed facility that support global roaming
and each company will be able to interact with internet-based information and available
in every part of country.

46
In this literature review. the consumer perceptions about 4G services in Pune. The
objectives of the study was (1) to find the most influencing factor in selection of service
provider, and (2) to measure customer perception and satisfaction as regards the 4G
service provided. The study on a 4G indicated that some problems exist that deserve
the attention of the company.The company needs to bridge the gap between the
services promised and 4G services offered.
.

At 4G,The Company have always sought to enhance value for you as a customer
by providing you the most relevant and easy to use services through innovation and by
harnessing the latest developments in technology. In line with this strategy, constantly
introduced 4G innovative services to suit customer unique needs and wants. These 4G
trends in the market and among customers generate a demand for high speed and
more rapidly changing services and also expectation for a different approach to
technology development.
As well as imposing requirements in terms of 4G technology development, trends such
as mass individualization call for a responsive answer to a sharply increasing market
demand. Successful growth and diffusion of 4G services is focusing customer
satisfaction on how mobile relates to 4G networks. Accordingly, it is necessary for
company to review current frameworks in those instances where changes might impede
the offering of certain aspects.

Consumer perception about 4G much more volatile, much less predictable and
increasingly concerned with instant gratification. The expectation is that in due course this
trend towards individualization will become a more important factor in the
emerging markets too, particularly in the every areas.In future, 4G services over
mobile networks and company need to review current regulatory frameworks to
enhance innovation and competition in the market of these services.

47
customer satisfaction is a measure of how 4G services supplied by a company meet
customer expectation. In today’s tough economic climate all companies need to
improve efficiency and, even in midsize firms that usually mean coordinating large
quantities of information. However, technology and thinking has progressed and,
many of user nowadays using 4G services. Customer satisfaction is defined as a
customer’s overal evaluation of the performance of an offering to date. This
overall satisfaction has a strong positive effect on customer loyalty intentions
across a wide range of 4G service s.

Many companies have been gaining rising popularity due to the advances in 4G
technologies and the large increase in the number of its users. The companies that
expand beyond services and develop a content distribution platform will win
customers’s expectation. Companies couldnot follow constant rules to be successful in
potential markets. There is not a list of actions that lead companies to more profit or
more customer satisfaction.Because 4G services are increasingly spread out all over
India.And every customer are preferred these 4G services.

This satisfaction has positive influences on retaining customers among different variety
of 4G services. Satisfaction refers to achieving the things we want. If satisfaction
interprets as "not going wrong" the firm should decrease complaint which by its own is
not sufficient. In order to satisfy customers, company should improve its 4G services.
Customers with less expectation are more satisfied, companies by adding innovative
4G features would easily increase customer satisfaction. Customer retention is
directly influenced by customer satisfaction. Retention is a major challenge
particularly in internet based services, as customers can easily switch from one
service to another at low cost. Customer satisfaction is the key factor determining
how successful the company will be in competitive market,therefore it is very important
to measure it.
48
To better manage customer satisfaction, company spend millions on effectively
tracking the methods that guarantee customer satisfaction, because the quantitative
measurement of customer satisfaction is a great help for comprehensively measuring
the effect of 4G on customer satisfaction.

Customer satisfaction, as we discussed before, has the most important effect on

customer perception and in order to narrowing down we focus on 4G service as one of
the customer satisfaction’s factors. The aim of the company is to find the most
important service dimensions that affect customer satisfaction.

To have a thorough satisfaction firstly the company is needed to bring satisfied

customers which leads to loyal customers and by preparing all this, good services
would be followed which influenced on Customer satisfaction and make them loyal in
future.

49
 INTRODUCTION TO THE PROBLEM

Even though the sector has reflected promising growth, the teledensity in India still
remains at a very low level compared with international standards and thus
providing tremendous opportunity for future growth. In the medium-term, the industry is
expected to continue to record good subscriber growth as a result of low
penetration levels, heightened competition; a sustained fall in minimum subscription
cost and tariff that increase affordability for lower-income rural users, expansion of
coverage area by mobile operators, and government support through schemes such
as the rural infrastructure roll out funded by subsidies from the Universal Service
Obligation (USO) Fund. The Indian telecom sector offers unprecedented opportunities
in various areas, such as rural telephony, 4G, virtual private network, value-added
services, et al. Nonetheless, the lack of telecom infrastructure in rural areas and
falling ARPU of telecom service providers could inhibit the future growth of the
industry

Rapidly Falling ARPU (Average revenue per user)

The competitive intensity in the telecom industry in India is one of the highest in
the world and has lead to sustained fall in realisation for the service providers.
Intense competitive pressure and cut throat pricing has resulted in declining
ARPUs. With increasing number of new entrants in the telecom space the
competitive intensity is likely to continue, putting further downward pressures on the
telecom tariffs. Thus, the telecom companies might have to grapple with further decline
in ARPUs, going forward.

50
Further, with the telecom companies moving their focus to the rural areas for driving the
future subscriber growth they might not witness a commensurate increase in
revenues. In fact, the risk of steep decline in ARPUs will increase going forward as the
telecom companies penetrate rural markets that are characterised by higher
concentration of lowincome, low-usage customers. A higher-than-expected decline in
ARPU poses a risk of reduction in margins of service providers. Alternatively, telecom
operators are turning their focus to steadily increasing the minutes of usage
(MoU) to counter the sustained fall in ARPUs. Likewise, the growth of the VAS is
also crucial for some improvement in the ARPUs of operators.

Lack of Telecom Infrastructure

Lack of telecom infrastructure in semi-rural and rural areas could be one of the
major hindrances in tapping the huge rural potential market, going forwardFurther, as
many rural areas in India lack basic infrastructure such as road and power, developing
telecom infrastructure in these areas involve greater logistical risks and also extend the
time taken to roll out telecom services. The lack of trained personnel in the rural
area to operate and maintain the cellular infrastructure, especially passive
infrastructure such as towers, is also seen as a hurdle for extending telecom
services to the under penetrated rural areas.

Rural Areas Continue to Remain Under Penetrated

A rural teledensity of merely 15% point towards the fact that a majority of Indian
population still do not have access to telecom services. The rural India seems to have
remained untouched by the telecom revolution witnessed in the last few years. A
huge 'digital divide', which is reflected by the enormous difference of 74% between
the urban and rural teledensity, reiterates this fact.
51
However, with the urban markets reaching a saturation point, the telecom service
providers are penetrating rural areas for driving future growth. Thus, the service
providers entering new rural markets might witness substantial increase in subscriber
base. The expansion in the rural areas, however, has increased the risk of further
decline in the ARPUs. Nonetheless the revenue growth from these regions is unlikely
to match the surge in the subscriber base.

Excessive Competition

Another major concern that has come to the forefront in the recent past has been
heightened competitive intensity in the industry that has correspondingly fuelled the
price war between industry players. The Indian wireless market is one of the
world’s most competitive markets, with 12 operators across 23 wireless ‘circles’. The
auction of new 4G licences and the introduction of mobile number portability
(MNP) are likely to heat up competition in the industry, going forward.
Spectrum is the most important resource that is required for providing mobile
services. Given that spectrum is a finite resource, the availability of the same would
be inversely proportional to the number of operators. Thus, larger the number of
service providers smaller will be the amount of spectrum available to each of them.

Lower Broadband Penetration

The Indian economy remains highly underpenetrated in terms of broadband

connections. High cost of devices (PC and laptop), high internet charges and lower
wireline connections have been some of the major factors inhibiting broadband
penetration. Broadband is one of the key catalysts for economic development and
major initiatives by both the government and service providers are needed to increase
its penetration.

52
Spectrum Allocation

4G Spectrum availability is one of the major concerns for the industry. Lack of
adequate spectrum which is the most integral part of the mobile telephony sector could
hamper its growth severely. However, the spectrum allotment has been the most
controversial issues in the Indian telecom sector.
The smooth process of scheduled 4G spectrum allocation is likely to be one of the key
factor affecting the industry dynamics, going forward. Given the highly-competitive
nature of the Indian telecom industry on one hand, and limited licenses in the 4G
network on the other, the risk of excessive biding by the service providers has
increased.

Other Growth Inhabiting Factors

While the implementation of mobile number portability is likely to aid

improvements in quality of service, it is also likely to increase the churn out ratio
significantly. The service providers are likely to turn to the VAS as a service
differentiator; however, widespread VAS deployment is restricted due to language and
illiteracy.

The deployment of 4G services is likely to help the emergence of new VAS. Mass
acceptance will be crucial for the success of 4G services in India. Comparatively higher
cost of handsets required for accessing 4G services is likely to be one of the major
roadblocks in mass 4G adoption in India.

53
 SCOPE OF STUDY

This study covers customers about Reliance JIO in the areas of Delhi .

The study makes effort to ascertain the satisfaction level of customer of Reliance
JIO.Through survey So that company would be able to come up to the expectation
level of its customer.
The company can come up to the expectation only by finding out the problem that
customer are facing during their purchase of Reliance JIO products.
The subject has been taken for the research as it plays key role in the success of
Telecom sector. No company can think of selling their product without having
satisfied customer. No company can survive in long run without coming up to the
satisfaction level of customer.

In short it is the level of satisfaction that is link between end-user and company. As
long as the company is able to satisfy its customer, customer would remain in the
bracket of loyal customer. Hence it is very essential to understand the customer
satisfaction and to measure the satisfaction level time to time as there is always
scope of improvement.

The research will also be beneficial in analyzing the overall market position of the
company and measures which should be adopted by the Reliance JIO to increase
their market share in the region of Delhi .

54
 OBJECTIVE OF THE STUDY

1. To study of customer satisfaction level on Reliance JIO products & services.

2. To find the market potential and market penetration of Reliance JIO products &

services offerings in Delhi.

55
 RESEARCH METHODOLOGY

RESEARCH DESIGN:

The purpose of the methodology is to design the research procedure. This includes
the overall design, the sampling procedure, the data collection method and analysis
procedure.
Marketing research is the systematic gathering recoding and analyzing of data about
problem retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will
facilitate the identification of an opportunity of problem situation and to assist manager
in arriving at the best possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability,
strength their suitability must be seen with respect to a specific problem two general
types of researches are exploratory and conclusive.

1. Conclusive Research:

It is also known as quantitative research; it is designed to help executives of action

that is to make decision.
When a marketing executive makes a decision are course of action is being
selected from among a number of available. The alternatives may be as few as two
or virtually infinite. They may be well defined or only vaguely glimpsed.
In some instances, particularly if any experiment is run, the research may come
close to specifying the precise alternatives to choose, in their cases especially with
descriptive studies the research wil only particularly clarify the situation and much
wil be left to the executive’s judgment.

56
 The type of research here is “Descriptive Research Design”. This kind of design
is used for more precise investigation or of developing the working hypothesis from an
operational point of view. It has inbuilt flexibility, which is needed because the
research problem, broadly defined initially, is transformed into one with more precise
meaning in exploratory studies, which in fact may necessitate changes in research
procedure for gathering relevant data.

The characteristic features of research are as follows: –

 Flexible Design

 Non-Probability Sampling Design

 No pre-planned design for analysis

 Unstructured instruments for collection of data

 No fixed decisions about the operational procedures

Sample Size

Sample size refers to the numbers of respondents researcher have selected

for the survey. I have selected 100 sample units from market and individual
customers.

Sampling Technique

The sample design provides information on the target information and final
sample sizes. I used conveyed convenient sampling surveyed in research.

57
Sampling Area:

While conducting sample, I went many places of Old Delhi areas-

Railway road, hc sen marg road, Bhagirath palace road, Fatehpuri
road etc.

Data collection tool

I have used Questionnaire, as the research instrument to conduct the market survey.
The questionnaire consisted closed ended questions designed in such a way that it
should gather maximum information possible.

The questionnaire was a combination of 15 questions. If choices are given it is easier

for the respondent to respond from the choices rather they think and reply also it
takes lesser time. Because the keep on responding and one has tick mark the right
choice accordingly.

Data was collected through two sources:

Primary Source: Primary data was collected directly from the customers through
a questionnaire.

Secondary Source: The secondary source was the company website and my
colleagues.

Method of sampling

Convenient sampling is used to do sampling as all the customers in the sites are
Surveyed.

58
Data Analysis

Data analysis was done mainly from the data collected through the customers.
The data Collected from secondary sources is also used to analyse on one
particular parameter.
Qualitative analysis was done on the data collected from the primary as well as
secondary Sources.

59
TABLE 1

 Age group of respondents

Age % of respondents No. of respondents

20-25 20% 60

25-30 26.66% 80

30-35 30% 90

Above 35 23.33% 70

Sales

20%
23.33%
20-25
25-30
30-35

26.66% Above 35

30%

INTERPRETATION:

20% of the respondents are between the age group 20 – 25.

26.66% of the respondents are between the age group 25 – 35.

60
s30% of the respondents are between the age group 30 – 35.

23.33% of the respondents are above 35 years of age.

61
TABLE

 Occupation of the respondents

Occupation % of respondents No. of respondents

Students 16.66% 50

Business man 26.66% 30

Private employees 30% 90

Govt. employees 26% 80

Sales

16.66%
26%
Students
Business man
Private employees
26.66%
Govt. employees

30%

INTERPRETATION:
62
16.66% of the respondents are Students.

26.66% of the respondents are Businessmen.

30% of the respondents are from Private employees.

26% of the respondents are Govt.Services

63
 TABLE 1:

1. Do you have a mobile phone?

a)yes
b) No

Mobile users % of respondents No. of respondents

Yes 100% 300

No 0% 0

Sales
0%

Yes
No

100%

INTERPRETATION:

 100% of the respondents are Mobile users.

64
TABLE 2:

2. Are you aware about Reliance JIO?

a)Yes
b) No

Awareness % Of respondents No. of respondents

Yes 93.33% 280

No 6.66% 20

Sales
6.66%

yes
No

93.33%

INTERPRETATION:
65
 93.33% of respondents are aware about Reliance JIO.

 6.66% of respondents are not aware about Reliance JIO

66
 TABLE 3:

3. which operator’s service do you use?

1.Airtel
2.Reliance JIO
3.Idea
4. Vodafone

Operator user % of respondents No. of respondents

Airtel 30% 90

Reliance JIO 23.33% 80

Idea 20% 60

Vodafone 26.66% 70

Sales

26.66% 30% Airtel

Reliance JIO
Idea
Vodafone
20%
23.33%

INTERPRETATION

30% of respondents are Airtel users

67
23.33% of respondents are Relianc JIO users.

20% of respondents are Idea users.

26.66% of respondents are Vodafone users.

68
 TABLE 4:

4. What is your average monthly expenditure on mobile (in RS)?

a)Rs100-Rs200
B)Rs200-Rs300
c)Rs300-Rs400
d) Above Rs500

Expenditure (Rs) % of respondents No. of respondents

Rs100-Rs200 35.71% 100

Rs200-Rs300 32.14% 90

Rs300-Rs400 28.57% 80

Above Rs500 10.71% 30

Sales
10.71%

Rs100-Rs200
35.71%
Rs200-Rs300
28.57%
Rs300-Rs400
Above 500

32.14%

INTERPRETATION:

35.71% of respondents are monthly expenditure on mobile.

32.14% of respondents are monthly expenditure on mobile.

69
28.57% of respondents are monthly expenditure on mobile.

10.71% of respondents are monthly expenditure on mobile.

70
 TABLE 5:

5. From which source you came to know about Reliance JIO?

a)News paper
b) Advertisement
c)Mouth publicity
d)Hoardings

Sources % of respondents No. of respondents

News paper 32.14% 90

Advertisement 21.42% 60

Mouth publicity 28.57% 80

Hoarding 17.85% 50

Sales

17.85%
News paper
32.14%
Advertisement
Mouth publicity
28.57%
Hoarding
21.42%

INTERPRETATION:

 32.14% of respondents are known by News paper.

71
 21.42% of respondents are known by Advertisement.

 28.57% of respondents are Mouth publicity.

 17.85% of respondents are Hoardings.

72
 TABLE 6:

6. Since how long you are using Reliance JIO services?

a)Less than one month
b) 2-3 months

c) 4-5 months

d) Non user

Users % of respondents No. of respondents

Less than one month 42.85% 30

2-3 months 35.71% 25

4-5 months 14.28% 15

Non users 0% 0

Sales
0%

14.28%

Less than one month

42.85% 2-3 months
4-5 months

35.71% Non users

INTERPRETATION:
73
42.85% of respondents are user of

35.71% of respondents are user of 2-3 months.

14.28% of respondents are user of 4-5 months.

0% of respondents are Non user.

74
 TABLE 7:

7. Which feature of Reliance jio convinced you to use this?

a)Connectivity
b) Schemes

c) Advertisements
d)Goodwill

Convincing factor % of respondents No. of respondents

Connectivity 21.42% 15

Scheme 57.14% 40

Advertisement 14.28%% 10

Goodwill 7.14% 5

Sales
7.14%

21.42%
14.28% Connectivity
Scheme
Advertisement

57.14%

INTERPRETATION:

21.42% of respondents are convinced with connectivity.

75
57.14% of respondents are convinced with scheme.

14.28% of respondents are convinced with Advertisement.

7.14% of respondents are convinced with goodwill.

76
 TABLE 8:

8. Which service do you like most while using the Reliance jio services?
a)Data services
b) Call rate

c) Network coverage

d) Value added services

services % of respondents No. of respondents

Data services 50% 35

Call rate 28.57% 20

Network coverage 14.28% 10

Value added services 7.14% 5

Sales
7.14%

14.28% Data services

Call rate
50% Network coverage
28.57% Value added services

INTERPRETATION:
77
 50% of respondents are in favour of Data services.

 28.57% of respondents are in favour of Call rates.

 14.28% of respondents are in favour of Network coverage.

 7.14% of respondents are in favour of Value added services.

78
 TABLE 9:

9) Why did you choose this service provider

a).Unlimited calling services
b).Unlimited Data services
c).Unlimited sms services
d).All services

Choose the service % of respondents No. of respondents

Unlimited calling 14.28% 10

services

Unlimited Data 35.71% 25

services

Unlimited sms services 7.14% 5

All services 42.85% 30

Sales
14.28%

Unlimited calling services

42.85% Unlimited Data services
Unlimited sms services
35.71%
All services

7.14%

INTERPRETATION:
 14.28% of respondents are chosen to Unlimited calling services.
79
 35.71% of respondents are chosen to Unlimited Data services..

 7.14% of respondents are chosen to Unlimited Sms services..

 42.85% of respondents are chosen to All services.

80
TABLE 10:

10.Do you call at customer care?

a)Yes
b)No

Respondents % Of respondents No. of respondents

Yes 100% 70

No 0% 0

If Yes,how often you call at customer care?

1.Daily
2. Once in week
3.Once in month
4.Rarely

Customer call % of respondents No. of respondents

Daily 28.57% 20

Once in week 50% 35

Once in month 14.28% 10

81
Rarely 7.14% 5

82
 Sales
7.14%

14.28%
Daily
28.57%
Once in week
Once in month
Rarely
50%

INTERPRETATION:

28.57% of respondents are made call customer care daily.

50% of respondents are made call customer care weekly.

14.28% of respondents are made call customer care monthly.

7.14% of respondents are made call customer care rarely.

83
 TABLE 11:

11. For what reason do you call customer care?

a)Value added services
b) Information regarding new schemes
c)Complaints
d) Other queries

Reason % of respondents No. of respondents

Value added services 21.42% 15

Schemes 57.14% 40

Complaints 7.14% 5

Queries 14.28% 10

Sales
14.28%

7.14% 21.42% Value added services

Schemes
Complaints
Queries

57.14%

INTERPRETATION:

 21.42% of respondents are made call for value added services.

84
 57.14% of respondents are made call for new schemes.

 7.14% of respondents are made call for complaints.

 14.28% of respondents are made call for other queries.

85
 TABLE 12:

12. Are you satisfied with Reliance JIO services?

a)Yes
b) No

Satisfaction level % Of respondents No. of respondents

Yes 71.42% 50

No 28.57% 20

Sales

28.57% yes
no

71.42%

INTERPRETATION:
86
 71.42% of respondents are satisfied.

 28.57% of respondents are not satisfied.

87
 TABLE 13:

13. What should be improved in Reliance JIO services

a)Improve in Network coverage
b) Remove calling congestion

c) Upgrade in Android version

d)Others

Improvement % of respondents No. of respondents

Improve in Network 9% 10
coverage

Remove calling 8% 7
congestion

Upgrade in Android 2% 3
version

Others 1% 2

Sales
1%
Improve in Network
coverage
2%
Remove calling
9% congestion
Upgrade in adroid version
8%
Others

88
INTERPRETATION:

9% of srespondents are dissatisfied with poor network coverage.

8% of respondents are dissatisfied with call drop.

2% of respondents are dissatisfied with old version.

1% of respondents are dissatisfied others.

89
 TABLE 14:

14. Would you like to recommend others?

a)Yes
b) No

Recommendation % Of respondents No. of respondents

85.14%
Yes 60

No 14.28% 10

Sales
85.14%

yes
No

14.28

INTERPRETATION:

90
 85.14% of respondents are recommended others.

 14.28% of respondents are not recommended others.

91
TABLE 15:

15. Rate the following Reliance JIO services on basis of your satisfaction?

Services Excellent Very Fairly Average Poor

good good

Network
coverage

Data service

Calling service

Value added
services

Customer care

New schemes
and offers

92
FINDINGS

93
FINDINGS

The following are the findings of the study.

1. While conducting the survey,I found that most of 71.23% respondents are satisfied with
Reliance JIO,and 29.77% of respondents are not satisfied.Because still they have network
problem in deep rural areas.

2. Reliance JIO has wide market captured in Muradnagar.LYF handsets are highly demanded in
the market by its customers.

3. Most of the customers are preferred to buy and utilize the LYF handsets because its demand is
very high in the area of Muradnagar.

4. Customers are satisfied the 4G unlimited services as comparison to others services.

5. Reliance JIO is the market leader in Muradnagar areas,all the customers are preferred its
products & services.

6. Reliance JIO is enhanced the potential market share in Muradnagar.

7. Highly competition among other mobiles Samsung,Redmi,HTC. But LYF handsets are more
preferred by the customers.

8. Wide network coverage is available in Muradnagar areas.

9. LYF handsets are highly selling products in Muradnagar markets.Because unlimited 4G

schemes are considered by customers.

94
At last it can be said that there are a lot of scope of Reliance jio market in near future

95
LIMITATIONS

96
 LIMITATIONS

1. The first problem I faced is in getting the co-operation of the customers. Many of the
respondents I approached did not agree to the need and utility of the project and hence did not
agree to provide me with information.

2. The behavior of the customer is unpredictable which may result in the lacking of accuracy in the
data.

3. As the sample size of the survey was so small and comprise of only 300 customers, the results
may have some prone to errors.

4. Study accuracy totally based upon the respondents response.

5. Stipulated short span of time for survey.

97
CONCLUSION

98
CONCLUSION

Reliance JIO has become a very successful brand in India & providing customer satisfaction is
to be there main motive.It provides unlimited free calling and data services & SMS on the move
as people are more dependent on it in their daily lives like wide network coverage and good 4G
services.Because 3G services was unable to meet out customer needs and wants.That’s why 4G
has been evolved for Indian customers.

Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes &
customer services as well as lifetime roaming free services.

Providing customer satisfaction is the most crucial step of the company as they are to be satisfied
and provides Internet access on the move such as Wide network coverage and good 4G services
as they are important and technology advanced stuff required by almost everybody in today’s
environment,
Reliance JIO is a home brand company and a very emerging brand in India and will be
successful in overseas market in upcoming years. It possesses congestion free & wide network,
attractive 4G schemes & customer services to cover one of the widest areas.

From the details it can be concluded that 80% of Reliance JIO users preferred to remain with
Reliance JIO and fully stisfied. Also good number of customers who are willing to switch from
their respective subscribers showed interest in Reliance JIO.Reliance JIO is capturing the wide
area of Indian markets increasingly day by day.Hence, these statistics imply a bright future for
the company.It can be said that in near future, the company will be booming in the telecom
industry.

99
SUGGESTIONS

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0
 SUGGESTIONS

1. In today’s era the Reliance JIO must focus on rural areas to get the people attention and gather
the rural people interest.Because most of rural people are not having the knowledge about
Reliance JIO.

2. Spread out the awareness about Reliance JIO in deep rural areas.

3. Replenish the products on Retailer’s shop on right time,where it is lacking.

4.Remove(exterminate) the problem of calling congestion & call drop.
5. Make the advertisement of Reliance JIO by putting hoardings,boards,posters,and neon
(electric) sign boards in every areas.It should be highlighted punch line”LYF DEKHO LYF
JAISI”.

6. Get the feedback from existing customers about Reliance JIO and take the reference for
making new customers.

8. We should try building a good relationship with all retailers,praise,recognition & honour on
several occasion for our retailers would help a lot.

9. The customer care people and also employees in Reliance JIO should try to convey brand
Reliance JIO while talking to people.

10. Enhance the market penetration & shares in every market and give the high competition to
others company.

10
1
BIBLIOGRAPHY

10
2
BIBLIOGRAPHY

 Referred Books:

Kothari. C.R (2004): Research Methodology Methods & Techniques‟, New Age International
Publishers, New Delhi, 2nd Edition.
Principles of Marketing –Philip Kotler & Kevin keller edition 12

Market Research – D.D. Sharma

Research Methodology – C.R. Kothari

Books & magazine on mobile communication-Kamil Sh. Zigangirov.

Articles:

 Mukesh Ambani's son Akash Ambani joins Reliance Industries; begins at telecom
arm Reliance Jio, The Economic Times

 Reliance Jio Infocomm launches 4G services for employees, The Economic Times,
December 27, 2015, retrieved December 29, 2015

 Reliance Industries buys 95% stake in IBnfotel Broadband for Rs 4,800 cr, The
Economic Times Business Line

 Reliance Jio employees to get freebies, discount on 4G service, Gadgets 360 -

NDTV, December 25, 2015, retrieved December 29, 2015

 Reliance to launch Jio by Dec, set to kick off pricing war, Business Standard

Web Sites:

o www.JIO.com

10
3
o www.MYLYF.com

o www.google.com

o www.wikipedia.com

10
4
ANNEXURE

10
5
ANNEXURE

NAME: ------------------------------------

AGE: ------------------------------------

SEX: ------------------------------------

OCCUPATION: - -----------------------------------

MOBILE NO: ------------------------------------

ADDRESS : ------------------------------------

Questionnaire
1. Do you have a mobile phone?
a)yes
b)No

2. Are you aware about Reliance JIO?

a)Yes
b)No

3. which operator’s service do you use?

1.Airtel
2.Vodafone
3.Idea
4.Reliance JIO

10
6
4. What is your average monthly expenditure on mobile (in RS)?
a)Rs100-Rs200
B)Rs200-Rs300
c)Rs300-Rs400
d)Above Rs500

10
7
5. From which source you came to know about Reliance JIO?
a)News paper
b)Advertisement
c)Mouth publicity
d)Hoardings

6. Since how long you are using Reliance JIO services?

a)Less than one month
b) 2-3 months

c) 4-5 months

d) Non users

7. Which feature of Reliance jio convinced you to use this?

a)Connectivity
b) Schemes

c) Advertisements
d)Goodwill

8. Which service do you like most while using the Reliance jio services?
a)Data services
b) Call rate

c) Network coverage

d) Value added services

9. Why did you choose this service provider

a).Unlimited calling services
b).Unlimited Data services

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8
c).Unlimited sms services
d).All services

10
9
10. Do you call at customer care?
a)Yes
b)No

If Yes,how often you call at customer care?

1.Daily
2.Once in week
3.Once in month
4.Rarely

11. For what reason do you call customer care?

a)Value added services
b) Information regarding new schemes
c)Complaints
d)Other queries

12. Are you satisfied with Reliance JIO services?

a)Yes
b)No

13. What should be improved in Reliance JIO services

a)Improve in Network coverage
b) Remove calling congestion

c) Upgrade in Android version

d)Others

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0
14. Would you like to recommend others?
a)Yes
b)No

11
1
 15. Rate the following Reliance JIO services on basis of your satisfaction?

Services Excellent Very Fairly Average Poor

good good

Network
coverage

Data service

Calling service

Value added
services

Customer care

New schemes
and offers

11
2