School of Hotel & Tourism Management

Research Projects Implemented/To Be Implemented in Hotel ICON

No. Name of Investigators Research Topic Start Completion Dept(s) of Hotel
Date Date ICON involved
1 Dr Wilco Chan (PI) Real-time Alerting System for Wine 1 Sept 2011 31 Aug 2013  Engineering
Miss Alice To (Co-I) Cellar Conditions (Completed)  Food & Beverage
2 Dr Tony Tse (PI) The Use of Hotel ICON as a 1 Sept 2011 30 June 2013  Executive Office
Teaching and Research Hotel: Who (Completed)  Human Capital
Benefits and How?
3 Dr Tony Tse (PI) New Hotel Opening and Revenue 1 Nov 2011 28 Feb 2013  Finance &
Dr Yiu Tung Poon (Co-I), Management (Completed) Administration
Iowa State University  Sales & Marketing

4 Dr Simon Wong (PI) A Study of Staff Satisfaction in 1 Nov 2011 31 Oct 2012  Human Capital
Prof. Adele Ladkin (Co-I), Hotel ICON (Completed)
Bournemouth University
Miss Anne Tang (Co-I)
5 Dr Deniz Kucukusta (PI) The Effects of Design Elements on 1 Oct 2013 30 Sept 2015  Sales & Marketing
Dr Basak Denizci Guillet Customer Perceptions (Completed)  Rooms
(Co-I)  Food & Beverage
6 Dr Simon Wong (PI) A Study of the Relationship 1 Nov 2012 31 Oct 2013  Human Capital
Miss Anne Tang (Co-I) between Employees’ Perceptions of (Completed)
Leadership Styles and Job
Satisfaction in Hotel ICON
7 Dr Tony Tse (PI) How to Launch a New Independent 1 Sept 2011 31 Dec 2012  Sales & Marketing
Hotel with Internet: A Case Study (Completed)
of Hotel ICON in Hong Kong
8 Dr Catherine Cheung (PI) Developing an Employees’ 1 Sept 2012 30 June 2013  Human Capital
Prof. Rob Law (Co-I) Branding Scorecard for Hotel ICON (Completed)  Food & Beverage
 Rooms
9 Dr Cindy Heo (PI) Developing Co-branding Strategy 9 July 2012 31 May 2014  Finance &
Dr Sunghyup Hyun (Co-I), for Independent Hotels in Hong (Completed) Administration
Pusan National University Kong: The Effects of Brand-name  Rooms
Amenities on Customers’
Perception of the Independent Hotel
10 Dr Basak Denizci Guillet(PI) What Color Do Hotel Guests 1 Aug 2012 31 July 2015  Rooms
Prof. Rob Law (Co-I) Prefer? – The Case of a Wellness (Completed)
Dr Andy Lee (Co-I), The Room
University of Queensland

11 Dr Tony Tse (PI) Hotel Guests’ Perception of In- 1 Aug 2012 31 July 2014  Rooms
Prof. Rob Law (Co-I) room Technology – The Case of (Completed)
Dr Andy Lee (Co-I), The Hotel ICON
University of Queensland

12 Prof. Bob McKercher (PI) The Impact of Weather on Tourist 15 June 15 Sept 2012  Others (Front
Behaviour 2012 (Completed) Office)
13 Dr Markus Schuckert (PI) How to Handle Food Leftover 1 Dec 2012 30 Nov 2014  Executive Office
Dr Basak Denizci Guillet Properly? An Exploratory Case (Completed)  Food & Beverage
(Co‐I) Study of Corporate Social
Dr Murray Mackenzie (Co‐I) Responsibility and Food Waste in
the Hotel Industry of Hong Kong
14 Dr Lorenzo Masiero (PI) A Discrete Choice Model of Hotel 1 Jan 2013 31 Dec 2014  Finance &
Dr Cindy Heo (Co‐I), Room Choice in Hotel ICON (Completed) Administration
Lausanne Hotel School  Sales & Marketing
Dr Bing Pan (Co‐I),
College of Charleston

15 Dr Pearl Lin (PI)
16 Prof. Brian King (PI)
Dr Pearl Lin (Co-I)
Dr Cindy Heo (Co-I),
Lausanne Hotel School
Restaurant Reservation and 14 Jan 2016 17 Apr 2017  Food & Beverage
Cancellation Policy
An Examination of Individual and 15 Jan 2013 17 Apr 2016  Human Capital
Organizational Factors
Influencing Hotel Employees’
Creativity

17 Prof. Haiyan Song (Co-PI) Wine Branding with Hotel ICON as 16 Aug 30 June 2014  Food & Beverage
Prof. Cathy Hsu (Co-PI) a Research Setting 2013 (Completed)
Prof. William Gartner (Co-
I), University of Minnesota

18 Dr Tony Tse (PI) Managing Overbooking Situation in 1 Jan 2014 31 Dec 2014  Food & Beverage
Prof. Yiu Tung Poon (Co-I), The Market, Hotel ICON (Completed)
Iowa State University

19 Dr Ada Lo (PI) Impact of Health and 1 Jan 2014 31 Dec 2015  Food & Beverage
Prof. Brian King (Co-I) Environmental Attitudes and (Completed)
Dr Murray Mackenzie (Co-I) Lifestyles on Consumers’
Sustainable Dining Choices – A
Case of Hotel ICON Guests

20 Dr Jinsoo Lee (PI)
Dr Eric Chan (Co-I)
Prof. Ki-Joon Back (Co-I),
University of Houston
Dr Priyanko Guchait (Co-I),
University of Houston
Importance of Error Management in 1 Jan 2014 31 Dec 2016  Human Capital
Hotels: Impact on Employee
Performance Attitudes and
Behaviors

21 Dr Stephen Pratt (PI) Food Miles & Menu-based 1 Jan 2014 31 Dec 2015  Food & Beverage
Dr Murray Mackenzie (Co-I) Greenhouse Gas Emissions of Hotel (Completed)  Procurement
ICON

22 Dr Stephanie Pougnet (PI) How Does Internship Contribute to 1 Jan 2014 31 July 2014  Human Capital
Dr Alice Hon (Co-I) the Performance of Employees and (Completed)
HRM Practices?

23 Dr Tony Tse (PI) Understanding the Needs of Russian 1 Sept 2014 31 Aug 2015  Sales & Marketing
Dr Denis Tolkach (Co-I) Guests at Hong Kong Hotels (Completed)  Others (Guest
Relations)
24 Prof. Rob Law (PI) Analyzing Website Performance 1 June 2014 31 May 2016  Food & Beverage
Dr Lorenzo Masiero (Co-I) and User Behavior: The Case of (Completed)  Sales & Marketing
Mr Richard Hatter (Co-I), Hotel ICON  Technology &
Hotel ICON Innovation

25 Dr Lorenzo Masiero (PI) Customer Ratings in Hotel ICON 1 Sept 2014 31 Aug 2016  Human Capital
Prof. Rob Law (Co-I)  Sales & Marketing
Mr Richard Hatter (Co-I),
Hotel ICON

26 Dr Sam Kim (PI) Willingness to Pay for an Upscale 1 Sept 2014 31 Dec 2015  Food & Beverage
Dean Kaye Chon (Co-I) Hotel Restaurant Menu Price (Completed)
Dr Suna Lee (Co-I) According to Hedonic Variables
27 Dr Tony Tse (PI) Customer Experiences in Teaching 1 July 2015 30 June 2016  Sales & Marketing
Ms Miranda Chen (Co-I), Hotels as Reflected in Guest Online  Human Capital
Nanjing Institute of Tourism Feedback: The Case of TripAdvisor
and Hospitality

28 Dr Norman Au (PI) The Potential of Big Data Analytics 1 July 2015 31 Dec 2016  Technology &
Dr Vincent Tung (Co-I) Associated with Smartphone Use: A Innovation
Case of Hotel ICON

29 Dr Alice Hon (PI) Effectiveness of Sleep Management 1 Jan 2016 31 Dec 2017  Rooms
Ms Clare Fung (Co-I) and Customer Return Intention at
Hotel ICON
30 Dr Suna Lee (PI) Developing an Environmental 1 Apr 2016 31 Mar 2017  Engineering
Dr Vincent Tung (Co-I) Sustainability Performance Measure  Human Capital
for Hotel ICON: A Balanced-
scorecard Approach

31 Dr Mehmet Ali Koseoglu How Can Hotels Better Involve 1 Jun 2017 31 May 2019  Others (Staff
(PI) Frontline Employees and Middle Survey &
Dr Eric Chan (Co-I) Managers in Their Competitive Interview)
Prof. Fevzi Okumus (Co-I), Intelligence Activities?
University of Central Florida

32 Prof. Rob Law (PI) Temporal Dynamics of Browsing 1 Jan 2017 31 Dec 2018  Food & Beverage
Mr Richard Hatter (Co-I) Behavior on Hotel ICON’s Website  Sales & Marketing
Prof. Dimitrios Buhalis (Co-  Technology &
I), Bournemouth University Innovation