LeafHouse Financial Launches New Brand Identity

LeafHouse Financial (“LeafHouse”) begins a new chapter of company growth and development
with the launch of a new brand identity. The visual refresh is an outward expression of LeafHouse's
continual commitment to revitalization within the retirement space. The LeafHouse solution
integrates technology and industry knowledge to provide a layer of protection to plan sponsors.

Austin, TX, March 26, 2019 --(PR.com)-- LeafHouse Financial (“LeafHouse”) begins a new chapter of
company growth and development with the launch of a new brand identity. The visual refresh is an
outward expression of LeafHouse's continual commitment to revitalization within the retirement space.
As part of the rollout of the updated identity, the new website leverages a strategic blend of traditional
and technical methodologies.

While industry knowledge and experience will always be pillars of the LeafHouse solution, the new brand
identity reflects its pursuit of innovation and progress since it was established in 2009.

“In everything we do, participants come first,” said Neal Weaver, LeafHouse's Chief Executive Officer.
“We are committed to modernization and flexibility. Not just for ourselves, but to best serve our clients in
an everchanging environment.”

LeafHouse is a clientcentered fiduciary that aims to avoid the conflicts of interest endemic in the
retirement plan industry. As retirement plans and their service providers adapt to increased scrutiny and
capital market conditions, the firm seeks to provide the maximum protection, increased investment
oversight, and takes on associated investment work.

The refreshed identity reflects LeafHouse's history of technical leadership and quality service while
looking forward to strategic growth and embracing new opportunities. The firm continuously invests in
discovering new methods and developing proprietary technology seeking to maximize the efficacy of its
solutions. This allows its team to concentrate on core competencies and operate in an agile way.
LeafHouse is the Flexible Fiduciary™.

LeafHouse President, Todd Kading says, “Our goal has always been to have a meaningful impact across
the industry. Our strength comes from our people and their dedication to grow in their roles. LeafHouse
has taken great strides in developing solutions and will continue to break new ground.”

The LeafHouse solution integrates technology and industry knowledge to provide a layer of protection to
plan sponsors. Their objective is to deliver quality investment services that incorporate fiduciary
management principles and Employee Retirement Income and Securities Act (ERISA) best practices.

About LeafHouse Financial

LeafHouse Financial is a national discretionary investment manager for retirement plans. We are an
independent and Flexible Fiduciary™ that aims to provide the maximum level of protection at a low cost.

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The firm acts in both a 3(21) and a 3(38) fiduciary capacity for a multitude of private and public plans.
LeafHouse developed proprietary technology that is designed to prudently select, evaluate, and monitor
investments that are solely in the best interests of plan participants and their beneficiaries.

LeafHouse is a registered investment advisor. Registration does not imply a certain level of skills or
training. More information about the firm, including its investment strategies and objectives, can be found
in our ADV Part 2, which is available, without charge, upon request. Our Form ADV contains
information regarding LeafHouse's business practices and the backgrounds of our key personnel.
LH-19-21

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Contact Information:
LeafHouse Financial
Kassandra Hendrix
512-879-1505
Contact via Email
LeafHouseFinancial.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/780705

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