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Salesforce University Guide To Cetification - Summer 16 PDF
Salesforce University Guide To Cetification - Summer 16 PDF
A G U I D E T O C E R T I F I C AT I O N PAT H S
S TA R T H E R E . G O A N Y W H E R E .
6 ROLES
Salesforce Certification is the ultimate benchmark that recognizes the skills, expertise,
and real-world know-how of today’s cloud specialists. Are you an Administrator who
keeps Salesforce running smoothly, or Developer who builds new apps to customize
and extend capabilities? Perhaps you’re an Implementation Expert or Marketing
Specialist responsible for ensuring the right solutions are deployed for maximum
effectiveness. Or are you an Architect who masterminds high-performance 22 C E R T I F I C AT I O N S
technical frameworks?
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ADMINIS TR ATORS
8 E-Learning Courses
The Salesforce Certified Administrator exam is intended for an individual 6-12 MONTHS 115-125 HRS
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Take Administration Essentials for New • Take Preparing for your Administrator
• Join our Success Community Admins (ADM 201) or Certification (CRT 101)
Administration Essentials for New Admins • Download the Certification Study Guide
The Salesforce Certified Advanced Administrator credential is designed for those 12-24 MONTHS 55-65 HRS
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Take Administration Essentials for • Download the Certification Study Guide
• Join our Success Community Experienced Admins (ADM 211) • Get our Preparation Cheat Sheets
• Tap into these e-learning courses
CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ADMINISTRATOR Watch Our Getting Started Videos 1.5 Hrs Administration Essentials for New Admins 5 Days Preparing for Your Administrator 1 Day
Admin Beginner 8.75 Hrs (ADM 201) Certification (CRT 101)
Learn CRM Essentials 4.5 Hrs Administration Essentials for New Admins 5 Days P Preparing for Your Administrator 30 Min
P Getting Started: Navigating Salesforce 20 Min Plus Certification (ADM201C) Certification (CRT 101)
P Getting a Head Start with Chatter 33 Min P Administration Essentials for New Admins 9 Hrs Download the Certification
Using Salesforce1 3 Min Study Guide
P
Getting Started with Managing Data 28 Min
P
Getting Started with Reports and Dashboards 28 Min
P
Getting Started: Administering Salesforce 50 Min
Join Our Success Community
CERTIFIED ADVANCED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ADMINISTRATOR Admin Intermediate 5 Hrs Administration Essentials for Experienced 5 Days Download the Certification 30 Min
Admins (ADM 211) Study Guide
Admin Advanced 6 Hrs
P Administration Essentials for Experienced 4.5 Hrs
P Managing Users and Troubleshooting 13 Min
Admins
Login Issues
Join Our Success Community
ADMINISTR ATOR TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
APP BUILDERS
2 E-Learning Courses
The Salesforce Certified Platform App Builder credential is designed for those who can design, build, and 3-6 MONTHS 60-70 HRS
implement custom apps using the declarative customization capabilities of the Force.com platform. 7 Trailhead
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Take Building Applications using Force.com • Download our Certification Study Guide
• Join our Success Community and Visualforce (DEV401) • Get our Preparation Cheat Sheets
• Tap into these Trailhead and
e-learning courses
CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
APP BUILDER Quickstart: Build your First App 20 Min Building Applications with 5 Days Cheat Sheet: Formulas 30 Min
Quickstart: Lightning App Builder 20 Min Force.com (DEV401) Cheat Sheet: Business Process Automation 20 Min
Quickstart: Lightning Process Builder 20 Min Build the Battle Station App 2.5 Hrs Cheat Sheet: Security for Admins 30 Min
Data Modeling 1 Hr Build a Suggestion Box App 2 Hrs Download the Certification Study Guide 30 Min
Process Automation 1.5 Hrs P Building Applications with Force.com Part 1 3 Hrs
Which Automation Tool Do I Choose? 30 Min P Building Applications with Force.com Part 2 3.5 Hrs
Order of Execution of a Save 15 Min
Who sees What? 1 Hr
Join Our Success Community
APP BUILDER TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
DE VELOPERS
4 E-Learning Courses
The Salesforce Certified Platform Developer I credential is designed for those who have knowledge, skills, 3-6 MONTHS 75-85 HRS
and experience building custom declarative and programmatic apps on the Force.com platform. 8 Trailhead
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Take Programmatic Development Using • Download the Certification Study Guide
• Follow these Salesforce Trailhead trails Apex and Visualforce (DEV450) • Get our Preparation Cheat Sheets
• Tap into these Trailhead and • Tap into these e-learning modules
e-learning courses
DEVELOPER TR ACK
2 E-Learning Courses
The Salesforce Certified Platform Developer II credential is designed for those with advanced skills and 2-4 YE ARS 35-45 HRS
knowledge in the programmatic capabilities of the Force.com platform and data-modeling practices. 8 Trailhead
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Tap into these Trailhead and • Download the Certification Study Guide
• Tap into these Trailhead and e-learning courses • Get our Preparation Cheat Sheets
e-learning courses
• Join our Success Community
DEVELOPER TR ACK
PL ATFORM DEVELOPER Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities
RESOURCES
CERTIFIED PLATFORM UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
DEVELOPER I Developer Beginner 15.75 hrs Programmatic Development Using 5 days Cheat Sheet: Apex Code 15 min
Visualforce Basics 2.5 hrs Apex and Visualforce (DEV450) Cheat Sheet: Visualforce 10 min
Data Modeling 1 hr Build a Conference 3.7 hrs Download the Certification Study Guide 30 min
Quickstart Apex 20 min Management App P Creating Lightning Components 1 hr
Quickstart: Lightning Components 30 min Build a Visualforce App 50 min P Visualforce Controllers 2 hrs
Quickstart: Visualforce 15 min P Apex 5.75 hrs
Guide to Limits 2 min
Order of Execution of a Save 6 min
Development Lifecycle management 1.5 hr
P Get Started with Visualforce 22 min
CERTIFIED PLATFORM UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
DEVELOPER II Developer Intermediate 18 hrs Lightning App with SLDS 50 min Cheat Sheet: Lightning UI 10 min
Visualforce Basics 2.5 hrs Visualforce with SLDS 50 min Cheat Sheet: Rest API 12 min
Process Automation 1.5 hrs Build a Geolocation App 1.2 hrs Cheat Sheet: Soap API 12 min
Securing Your User’s Identity 20 min Build a Conference 3.6 hrs Cheat Sheet: Security for Developers 6 min
Compound Fields 1.5 min Management App Cheat Sheet: Search and Query Optimization 8 min
A Guide to Sharing Architecture 36 min Download the Certification Study Guide 30 min
Visualforce Performance 1 min
Best Practices for Deployments 1.5 min
with Large Data Volumes
Order of Execution of a Save 6 min
P Integrating with SOAP API 1 hr
P Introduction to the REST API 45 min
DEVELOPER TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
ARCHI TEC T JOURNE Y
SALESFORCE ARCHITEC T JOURNE Y
SA L ES FO RC E A RC H I T ECT J O U R N EY
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Data Architecture • Download the Certification Study Guide
• Join our Success Community and Management Designer
Resource Guide
Here are examples of the concepts • Understanding of LDV considerations Certified Development Lifecycle
you should understand to pass with communities None
and Deployment Designer
the exam:
• Able to design a data and sharing model
• Awareness of platform-specific design that supports an LDV environment Certified Integration
patterns and key limits Architecture Designer
• Understanding data-movement best
• Understanding of large-data-volume practices in an LDV environment
Certified Data Architecture
considerations, risks, and mitigation
• Understanding strategies to build an and Management Designer
strategies
optimized and high-performing solution
ARCHITEC T TR ACK
DEVELOPMENT LIFECYCLE AND
DEPLOYMENT DESIGNER Recommended
Salesforce
Time
Commitment
Experience
The Salesforce Certified Development Lifecycle and Deployment credential is designed for those who assess
their architecture environment and requirements, and then implement management solutions on the 5+ YE ARS 90+ HRS
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Development • Download the Certification Study Guide
• Follow these Trailhead trails Lifecycle and Deployment Designer
and e-learning courses Resource Guide
• Join our Success Community
Here are examples of the concepts • Awareness of Salesforce and Certified Integration
you should understand to pass third-party app development None
Architecture Designer
the exam: lifecycle tools
• Experience with project and • Understanding test-plan design and Certified Data Architecture
development lifecycle evaluating effectiveness and Management Designer
methodologies
Certified Development Lifecycle
• Experience providing requirements
traceability through the project’s and Deployment Designer
lifecycle
ARCHITEC T TR ACK
IDENTIT Y AND ACCESS MANAGEMENT DESIGNER
Recommended Time
The Salesforce Certified Identity and Access Management credential is designed for those who assess the Salesforce Commitment
Experience
architecture environment and requirements and design sound, scalable and high-performing solutions on the
Force.com platform that meet the Single Sign-on (SSO) requirements. 5+ YE ARS 90+ HRS
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Identity and • Download the Certification Study Guide
• Join our Success Community Access Management Designer
Resource Guide
Here are examples of the concepts • Able to describe provisioning and de- Mobile Solutions
you should understand to pass provisioning related to SAML, Oauth, and None
the exam: OpenID Connect Architecture Designer
• Understanding configuration • Understanding of how trust is established Sharing and Visibility Designer
requirements of delegated authentication between an Identity Provider and a Service
Provider
• Understanding Cconfiguration Identity and Access
requirements of SAML • Able to determine the general identity
federation capabilities that are available for Management Designer
• Awareness of when to use IDP initiated a given project
vs. service provider initiated
ARCHITEC T TR ACK
INTEGR ATION ARCHITEC TURE DESIGNER
Recommended Time
The Salesforce Certified Integration Architecture credential is designed for those who assess the architecture Salesforce Commitment
Experience
environment to design sound and scalable technical solutions on the Force.com platform that meet end-to-end
integration requirements. 5+ YE ARS 90+ HRS
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Integration • Download the Certification Study Guide
• Join our Success Community Architecture Designer
Resource Guide
Here are examples of the concepts • Thorough understanding of web • Experience with common Certified Development Lifecycle
you should understand to pass services in general and SOAP and integration patterns used on the None
and Deployment Designer
the exam: REST specifically; understanding of Force.com platform
the basic workings of HTTP/S Certified Data Architecture
• Experience holding a technical • Understanding patterns and
architect role on multiple complex • Understanding the different mechanisms to secure integrations and Management Designer
deployments or equivalent Force.com APIs and able to design such as TLS for HTTP
knowledge through participation and solutions using the appropriate API Certified Integration
exposure to these types of projects
• Understanding data migration Architecture Designer
considerations, design trade-offs,
and common ETL tools
ARCHITEC T TR ACK
MOBILE SOLUTIONS ARCHITEC TURE DESIGNER
Recommended Time
The Salesforce Certified Mobile Solutions Architecture Designer credential is designed for those who assess the Salesforce Commitment
Experience
architecture environment and requirements and design and implement sound and scalable mobile solutions on
the Force.com platform that meet those requirements. 5+ YE ARS 90+ HRS
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Mobile Solutions • Download the Certification Study Guide
• Join our Success Community Architecture Designer
Resource Guide
Here are examples of the concepts • Understanding the Salesforce1 • Identifing key potential pain points Identity and Access
you should understand to pass app and its configuration and in a mobile solution and the ability to None
the exam: customization options recommend key mitigation strategies
Management Designer
for each
• Describing the differences between • Describing how mobile solution Sharing and Visibility Designer
Salesforce1, Native, HTML5 and capabilities can be enhanced via • Understanding of the Salesforce
Hybrid mobile architectures connected devices (e.g., Wearables, Mobile SDK to leverage salesforce
iBeacons) data, provide offline capabilities and Mobile Solutions
• Defining how a customer can perform push notifications Architecture Designer
choose between Salesforce1 solution
and a Customer Mobile Solution
ARCHITEC T TR ACK
SHARING AND VISIBILIT Y DESIGNER
Recommended Time
The Salesforce Certified Sharing and Visibility credential is designed for those who assess the architecture Salesforce Commitment
Experience
environment and requirements and design sound, scalable, and high-performing technical solutions on the Force.
com platform that meet sharing and visibility requirements. 5+ YE ARS 90+ HRS
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Sharing and • Download the Certification Study Guide
• Join our Success Community Visibility Designer Resource Guide
Here are examples of the concepts • Able to describe the fundamental Identity and Access
you should understand to pass concepts around role hierarchy None
Management Designer
the exam:
• Articulate how Profile configuration
• Creation of criteria based and ownership impacts a security and sharing model Mobile Solutions
based sharing rules Architecture Designer
• Understanding of Apex Sharing is and
• Understanding of org wide defaults when it should be used
ARCHITEC T TR ACK
TECHNICAL ARCHITEC T
Recommended Time
Salesforce
The Salesforce Certified Technical Architect credential is designed for those with broad knowledge across Experience
Commitment
multiple development platforms, drawing on their skills in assessing customer architecture to design secure,
8+ YE ARS 200+ HRS
high-performance technical solutions on the Force.com platform.
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Technical • Download the Certification Study Guides
• Follow these Trailhead trails Architect Resource Guide
and e-learning courses
• Join our Success Community
Here are examples of the concepts • Managing the development lifecycle Data Architecture and Platform Developer I
you should understand to pass to ensure the delivery of highly Management Design Application Architect
the exam: secure solutions that are optimized Development Lifecycle and Sharing and Visibility Designer
for performance and built to scale Deployment Designer
• Designing a technical architecture
solution that may span multiple System Architect
• Articulating design considerations, Identity and Access
Application Architect
Management Designer
platforms and include integration trade-offs, benefits, and
and authentication across systems recommendations for a technical Integration Architecture
Designer System Architect
architecture
Mobile Solutions Architecture Technical Architect
Designer
CERTIFIED DATA UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECTURE AND Best Practices for Deployments 1 hr Data Architecture and Management 10+ days Download the Certification Study Guide 30 min
MANAGEMENT DESIGNER with Large Data Volumes Designer Resource Guide
Managing Large Data Volumes 52 min
Extreme Force.com Data Loading 3 min
CERTIFIED DEVELOPMENT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
LIFECYCLE AND P Introduction to the Force.com 1 hr Development Lifecycle 10+ days Download the Certification Study Guide 30 min
DEPLOYMENT DESIGNER Development Lifecycle and Deployment Designer
Introduction to Application 20 min Resource Guide
Lifecycle Management
Planning Your Production 20 min
Deployment
Join our Success Community
CERTIFIED IDENTITY AND UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ACCESS MANAGEMENT Architect Core Resources 4.25 days Identity and Access Management 10+ days Download the Certification Study Guide 30 min
DESIGNER Digging Deeper Into OAuth 2 hrs Designer Resource Guide
Login Flows 2 hrs
Join Our Success Community
ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
ARCHITECT RESOURCES Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities
CERTIFIED INTEGRATION UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECTURE DESIGNER Integrating with the Force.com 10 min Integration Architecture Designer 10+ days Download the Certification Study Guide 30 min`
Platform Resource Guide
Integration 2 min
Integration Workbook 1 hr
Join our Success Community
CERTIFIED MOBILE UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SOLUTIONS ARCHITECTURE Architect Core Resources 4.25 days Mobile Solutions Architecture 10+ days Download the Certification Study Guide 30 min`
DESIGNER App Cloud Mobile Overview 1.5 hrs Designer Resource Guide
Lightning Experience Development 20 min
Join Our Success Community
CERTIFIED SHARING AND UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
VISIBILITY DESIGNER Architect Core Resources 4.25 days Sharing and Visibility Designer 10+ days Download the Certification Study Guide 30 min`
Introducing SOAP API 2 hrs Resource Guide
Introducing Apex 2 hrs
Designing Record Access for 2 hrs
Enterprise Scale
Sharing Architecture 1.5 hrs
Join Our Success Community
ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
ARCHITECT RESOURCES Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities
CERTIFIED TECHNICAL UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECT Architect Core Resources 4.25 days Technical Architect Resource Guide 90+ days Download the Salesforce Certified 30 min
Best Practices for Deployments 15 min Technical Architect Study Guide
with Large Data Volumes Download the Salesforce Certified 30 min
Integration Patterns and Practices 30 min Development Lifecycle and Deployment
Designer Study Guide
Download the Salesforce Certified 30 min
Integration Architecture Study Guide
Download the Salesforce Certified Data 30 min
Architecture and Management Study Guide
Download the Salesforce Certified Identity and 30 min
Access Management Designer Study Guide
Download the Salesforce Certified Sharing 30 min
and Visibility Designer Study Guide
Download the Salesforce Certified Mobile 30 min
Solutions Architecture Designer Study Guide
ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
IMPLEMENTAT ION E XPERTS
COMMUNIT Y CLOUD CONSULTANT 0 E-Learning Courses
Recommended Time
Salesforce
The Salesforce Certified Community Cloud Consultant credential is designed for those who have experience Experience
Commitment
1 Instructor-Led Classes
implementing and consulting on the Salesforce Communities applications in a customer-facing role.
2-5 YE ARS 30-40 HRS
0 Trailhead
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Take Get Started with Communities • Download the Certification Study Guide
• Join our Success Community (ADM271)
• Describing how to set up a custom • Determining the steps to install and set Certified Community
domain for a Community. up Lightning components.
Cloud Consultant
• Determining the steps to configure and • Understanding the steps to set up
set up Knowledge within a Community. Community dashboards and insights.
Recommended Time
Salesforce
The Salesforce Certified Marketing Cloud Consultant credential is designed for those who can set up and Experience
Commitment
1 Instructor-Led Classes
implement Salesforce Marketing Cloud Email app tools, providing solutions to execute both tactical and
12 MONTHS 40-50 HRS
strategic email campaigns. 0 Trailhead
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Take Marketing Cloud Implementation • Download the Certification Study Guide
• Join our Success Community Workshop (MCI101)
Recommended Time
Salesforce
The Salesforce Certified Pardot Consultant credential is designed for those who have experience implementing Experience
Commitment
1 Instructor-Led Classes
Pardot in a customer-facing role, designing and implementing solutions that meet customers’ business
12 MONTHS 15-25 HRS
requirements and contributing to their long-term success. 0 Trailhead
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Tap into these e-learning courses • Check out our self-guided resources • Take Preparing for your Certified
• Join our Success Community and e-learning courses Pardot Consultant Exam (CRT160)
• Download the Certification Study Guide
Recommended Time
The Salesforce Certified Sales Cloud Consultant credential is designed for those who have experience Salesforce
Experience
Commitment
2 Instructor-Led Classes
implementing Sales Cloud in a customer-facing role, successfully designing and implementing solutions
2-5 YE ARS 40-50 HRS
that are maintainable and scalable. 0 Trailhead
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Take Sales Cloud Administration: Products, • Take Preparing for your Salesforce Certified Sales Cloud
• Tap into these e-learning courses Quotes, Orders, and Collaborative Consultant Certification (CRT251)
• Join our Success Community Forecasts (ADM251) • Download the Certification Study Guide
• Use our self-guided resources
Recommended Time
Salesforce Commitment
The Salesforce Certified Service Cloud Consultant credential is designed for those who have experience Experience 2 Instructor-Led Classes
implementing Service Cloud in a customer-facing role, successfully designing and implementing maintainable 2-5 YE ARS 30-40 HRS
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Learn at your own pace: Add to your skill set: Get ready for your exam:
• Tap into these Trailhead and • Take Service Cloud Administration (ADM261) • Take Preparing for your Salesforce Certified Service
e-learning courses • Use our self-guided resources Cloud Consultant Certification (CRT261)
• Join our Success Community • Download the Certification Study Guide
RESOURCES
CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
COMMUNITY CLOUD Join Our Success Community Get Started with Communities 4 hrs Download the Certification Study Guide 30 min
CONSULTANT (ADM-271)
CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD Join Our Success Community Marketing Cloud Implementation 3 days Download the Certification Study Guide 30 min
CONSULTANT Workshop (MCI101)
IMPLEMENTATION E XPERT TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
IMPLEMENTATION Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities
RESOURCES
CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
CONSULTANT P Pardot: Overview 1.4 hrs P Pardot: Automating Business Process 1.5 hrs Preparing for Your Certified Pardot 2 days
P Pardot: Administrative User 35 min P Pardot: Connectors 1.2 hrs Consultant Exam (CRT-160)
P Pardot: Managing Content 1.5 hrs Tracking Opt-in by Country 10 min Download the Certification Study Guide 30 min
P Pardot: Lead Generation 1.8 hrs Submissions vs. Conversions 5 min
P Pardot: Lead Qualification 1.1 hrs Content Reporting 10 min
Pardot Permission-Based 1 min Conversions Reporting 5 min
Marketing Policy Landing Page Reporting 5 min
Maintaining Compliance While 2 min Prospect Lifecycle Reporting 15 min
Maintaizning Lead Generation
Individual Prospect Lifecycle 10 min
Introduction to Forms 1 min Report Overview
Geting Started with Email 1 min Advanced Email Analytics Overview 20 min
Authentication
Wistia Connector Overview 10 min
Salesforce Connector Introduction 1 min
Data.com Connector 10 min
Filters Overview 10 min
FullContact Social Profile Lookup 10 min
Prospect Audits Overview 10 min Connector Overview
Form Reporting Overview 10 min Webex Connector Overview 10 min
Getting Started with the Salesforce 5 min Why Can’t I Log In? 10 min
Connector
Testing with Email Flow 10 min
Handling Opportunities in Pardot 15 min
Email Reporting 15 min
Salesforce Campaigns Overview 10 min
Automated Lead Scoring and Grading 20 min
Getting Started with Email Flow 10 min
Pardot Campaigns vs. Salesforce 2 min
Salesforce Connector Setup Guide 5 min Campaigns
The Complete Guide to 20 min Automation Rules vs. Completion 2 min
Lead Nurturing Actions
Join Our Success Community Automation Rules vs. Segmentation 2 min
Rules
IMPLEMENTATION E XPERT TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
IMPLEMENTATION Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities
RESOURCES
CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SALES CLOUD P Implementing Sales and Marketing 1.5 hrs Implementation Guide: 15 min Preparing for Your Salesforce Certified 1 day
CONSULTANT P Setting Up and Building Communities 50 min A Guide to Sharing Architecture Sales Cloud Consultant Certification
P
Setting Up Collaborative Forecasts 45 min Implementation Guide: 40 min (CRT251)
P
Configuring Salesforce for Outlook 29 min Campaign Management Preparing for the Certified Sales Cloud 4 min
P Getting a Head Start with Chatter 32 min Implementation Guide: 1 hr Consultant Exam
P
Getting Started with Data.com 16 min Deploying Territory Management Download the Certification Study Guide 30 min
Getting Started with Work.com 3 min Implementation Guide: 30 min
Using Salesforce 1 2 min Implementing Person Accounts
P
Getting Started Using Sales Cloud 29 min Implementation Guide: International 15 min
Join Our Success Community Organizations: Using Multiple Currencies
Decision Guide: Territory Management 20 min
Sales Cloud Administration: Products, 1 day
Quotes, Orders, and Collaborative
Forecasts (ADM251)
CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SERVICE CLOUD P Implementing Case Management 2.2 hrs Service Cloud Administration 2 days Preparing for Your Salesforce.com Service 1 day
CONSULTANT Across Channels (ADM261) Cloud Consultant Certification (CRT-261)
P Implementing Salesforce Knowledge 1.6 hrs P Administration Essentials for 57 min Preparing for the Certified Service Cloud 6 min
P Setting Up and Building Communities 50 min the Service Cloud Consultant Exam
P Getting Started using 34 min Download the Certification Study Guide 30 min
Service Cloud
Service Cloud Basics 2 hrs
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IMPLEMENTATION E XPERT TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
MARKE TING SPECI ALISTS
MARKETING CLOUD EMAIL SPECIALIST Recommended
9 E-Learning Courses
Time
Salesforce Commitment
The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can Experience 1 Instructor-Led Classes
demonstrate knowledge, skills, and experience in email marketing best practices — including message 3-6 MONTHS 15-25 HRS
design, subscriber and data management, inbox delivery, and external integrations. 0 Trailhead
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Here are examples of the concepts you • Building complex email automations
should understand to pass
• Running reports of email-tracking data Certified Marketing Cloud
the exam: None
Social Specialist
•T
roubleshooting and solving basic
• Building relational data models
platform issues
• Sending emails via Email app Certified Marketing Cloud
• Having a general knowledge of email
sending methods
marketing terminology and best Email Specialist
practices
Time
Salesforce Commitment
The Salesforce Certified Marketing Cloud Social Specialist credential is designed for those who can demonstrate Experience 1 Instructor-Led Classes
knowledge, skills, and experience using the components of Social Studio for post creation, management and 6-12 MONTHS 10-20 HRS
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
Time
Salesforce Commitment
The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and Experience 1 Instructor-Led Classes
knowledge in designing, building, and implementing marketing workflows through the Pardot platform. 3-6 MONTHS 20-30 HRS
0 Trailhead
CERTIFICATION PATH
START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED
RESOURCES
CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD P Testing Your Email 8 min Essentials for Marketing Cloud Email 2 days Download the Certification Study Guide 30 min
EMAIL SPECIALIST P Paste Plain Text and HTML into 7 min Marketers (EEB101)
Content Area Boxes
P Email: Send Classifications 18 min
P Email Approvals 30 min
P Email: Dynamic Content 6 min
P Drag-and-Drop Segmentation for 14 min
Data Extensions
P Automation 101: Getting Started 9 min
with Automation Studio
P
Email Automation: Triggered Emails 7 min
P Reports 101 31 min
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CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD P Social Studio 101 1.3 hrs Social Studio 101 (SS101) 1 day Download the Certification Study Guide 30 min
SOCIAL SPECIALIST Join Our Success Community
MARKETING SPECIALIST TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
MARKETING CLOUD Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities
RESOURCES
CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SPECIALIST P Pardot: Overview 1.4 hrs P Pardot: Lead Generation 1.8 hrs Preparing for Your Certified Pardot 2 days
P Pardot: Campaigns 10 min P Creating Forms 10 min Specialist Exam (CRT150)
P Pardot: Administrative User 35 min P Adding Form Fields 10 min Download the Certification 30 min
Study Guide
P Building with Email Flow 10 min P Styling Forms 10 min
P Email Preference Center 10 min P Adding Post Submission Actions 10 min
P Unsubscribe Page 10 min P Deploying Forms 10 min
P Testing Emails with A/B Testing 10 min P Progressive Profiling 10 min
P Sending with Email Flow 10 min P Creating Dependent Fields 10 min
How Are Prospects Scored 10 min P Pardot: Automating Business Process 1.5 hrs
Visitors Report 5 min P Pardot: Nurturing Campaigns 1 hr
How Does Pardot Track Activities? 7 min Drip Program Overview 1 min
How Are Prospects Converted From Drip Program Reports 10 min
Visitors? 2 min Drip Program Sample Templates 2 min
Reviewing Prospect Audits 10 min Drip Program FAQ 10 min
Filtered Activities in Pardot 4 min Getting Started with the
Performing a Prospect Audit 4 min Salesforce Connector 3 min
Campaign Cohort Report 10 min Handling Opportunities in Pardot 15 min
Campaign Reports Summary 10 min Set Pardot to Only Create Contacts
What User Type Should I Select? in Salesforce 1 min
8 min
Grant Support Access to Account Salesforce Campaigns 10 min
4 min
Content Report Tracking Opt-Ins by Country 10 min
5 min
Creating Layout Templates for Conversion Report 5 min
10 min
Landing Pages Salesforce Connector Setup Guide 5 min
20 min
Forms Report Salesforce Connector Introduction 1 min
2 min
Cont. Next Page Cont. Next Page
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MARKETING CLOUD Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities
RESOURCES
MARKETING SPECIALIST TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
G E T S TA R T E D O N Y O U R S A L E S F O R C E C E R T I F I C AT I O N P AT H .
S A L E S F O R C E . C O M/C E R T I F I C AT I O N