Business Research Method Project Synopsis

Group Members:
Om Nimbhalkar 12
Abhishek Chavan 50
Omkar Yerramshetty 61
Vishalraj 22

Topic: Consumer Behaviour towards passenger cars (hatchback) with respect to Suzuki and
Tata
Description:
This research is being conducted to understand the customers perceptions, their buying
behaviour towards different automobile brands present in the market.

Nature of Research:
Basic and Descriptive Research approach

Problem Definition:
Different customers have different perceptions towards automobile brands, so how their
decisions, buying behaviour affects the automobile industry in the market is studied in the
research.

Variable:
Independent: Sales of automobile of a particular brand
Dependent: Customers Buying behaviour

Plan for Data Collection:

Primary and Secondary method

Unit of Analysis:
Individual

Sample Size: 50-60