Professional Documents
Culture Documents
Mission statement
1- Customer: undifferentiated marketing strategy,
don’t have a specific segment of customers
2- Market: represent our cars in different places
3- Concern for survival, growth ,profitability: make
expansions in new places
4- Philosophy: providing modern cars characterized by
safety and choose best riders with good reputation
5- Concern for public image: give chance for youth to
work and make transportation easily
6- Product or service: transporting
7- Technology: GPS built in to attract riders
8- self concept: more cheaper, safety, modern cars
9- Concern for employees: we give good salaries and
keep his rights, give health insurance