The idea will be-(after reading the paper of V.

Mahajan)
 Plan to develop -A System Dynamic Based -New Product Growth Model Considering the
Manufacturer’s Perspective of a finished product.
 Chosen Sector- Automobile
 Influencing Factors- considering Attrition, Network externalities and Social Networks.
 The research should incorporate the Diffusion process as considering the gradually
increasing complexities of new products and services.
 The introduction of new car model should also consider the customer’s voice perspective,
as because the Word-of-Mouth of Customer is very dynamic in nature, so when the
demand raised for introducing a new car model (customized model/make-to-order), is
there any chance of incorporating the Bass-Diffusion?
 It should also concentrate about the Acquired customer’s role- as it is a very recent trend
in manufacturing supply chain.
 Moreover, it has also been established (from literature reviews) that adoption of
forecasting for new generation model is very much effective in case of optimizing
managerial decision making.
 Modeling based on diffusion concepts satisfying the CRM and related factors and also
helps to describe the influence of relationship-related measures on the growth and
valuation of customers and firm.
 Is the shadow diffusion technology may be related with this research?