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Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

El mejor producto de limpieza para


facilitarte la vida
Questions Answers

A cleaning product
What is being advertised?
called xtreme

easier to notice the


Why is a different color used in the product’s
name and to remember
name?
it

What hidden messages does the ad seem to the activities are


have? exclusively for women
f your product

Try to convince me that


if the product is the
Does the advertisement use emotional appeal? If best, it will do awesome
yes, how? If no, how could it? things

have less problems in


m his life

the description does


not do not prove its
compliance.
show me how the
Is product’s description honest? Why or why not?
product
It works does not give
any answer any

The objective of this


announcement is-
convince the -
What do you think or conclude about the ad? housewives, but
encourages buying this
buy that product
Fuente: SENA

Questions Answers

What is being advertised?


mineral Water calledL"#
sparkle

In order to convey to
Why is a different color used in the product’s
the consumer an
name? expectation of purity
and health through the
product

General try the idea


ofhaving an athletic
What hidden messages does the ad seem to
bodyby its
have? consumption,with
models thatsuggest it
and that thewater is
pure showingthe
mountains
that the consumer will feel
satisfied with similar
qualities if he takes the
water, showing that the
Does the advertisement use emotional appeal? If
models in the drinking
yes, how? If no, how could it? water and become similar
to a model

You may not be


veryhonest or
conducive,since
Is product’s description honest? Why or why not? having a fitnessbody
does not depend on just
drinking the water asthe
advertisementindicates

I think it's a
modern
average
advertisement,
What do you think or conclude about the ad? which attributes many
qualities to your product
using stereotypes and
other visual aids

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.


2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning


guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.