CHAPTER-4

DATA INTERPRETATION & ANALYSIS

TABLE - 1 AGE:
OPTIONS NO.OF RESPONDENTS PERCENTAGE
15-20 9 18
20-25 35 70
30-35 6 3
Above 0 0
TOTAL 50 100

PERCENTAGE
70
70

60

50

40
PERCENTAGE
30
18
20

10 3
0
0
15-20 20-25 30-35 Above

INTERPRETATION:
From the above table it is understood that maximum 70% of respondents are in age group of
20-25 and the above age group are not interested to use the services.
TABLE – 2 Gender:
OPTIONS NO OF RESPONDENTS PERCENTAGE
Male 30 60
Female 20 40
TOTAL 50 100

PERCENTAGE
70

60
60

50

40
40

PERCENTAGE
30

20

10

0
Male Female

INTERPRETATION:
From the above table it is understood that maximum 60% are male respondents and minimum
of 20% are female respondents.
TABLE - 3 Occupation:

OPTIONS NO OF RESPONDENTS PERCENTAGE

Student 12 24
Employee 32 64
Business 6 12
Others 0 0
TOTAL 50 100

PERCENTAGE

70
64
60

50

40

30 24
PERCENTAGE
20

10 12
0

Student 0
Employee
Business
Others

INTERPRETATION:
From the above table it is understood that maximum 64% of respondents shopping online are
employed.
TABLE – 4 Did you ever shop online?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Yes 35 30
No 15 70
TOTAL 50 100

PERCENTAGE

Yes No
30%

70%

INTERPRETATION:
From the above table it is understood that maximum 70% of respondents are shopping online
and minimum 30% of respondents do not shop online.
TABLE - 5 Are you aware of following sites?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Reliance Smart 16 32
Amazon 7 14
Big basket 25 50
Others 7 14
TOTAL 50 100

PERCENTAGE
50
50
45
40
32
35
30
25 PERCENTAGE

20 14 14
15
10
5
0
Reliance Smart Amazon Big basket Others

INTERPRETATION:
From the above table it is understood that maximum 50% of respondents are aware of big
basket and minimum 7% use other sites.
TABLE – 6 What is the frequency of your purchases?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Once in a month 15 30
Twice in a month 35 70
TOTAL 50 100

PERCENTAGE

30

Once in a month
Twice in a month
70

INTERPRETATION:
From the above table it is understood that maximum 70% of respondents frequently shop on
big basket that is twice a month.
TABLE – 7 Which of the following is your reason for shopping online?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Convenience 12 25
Discounts 5 45
Wide range available 13 20
Unavailability of stores nearby 20 10
TOTAL 50 100

PERCENTAGE

45

40

35

30

25 45
PERCENTAGE
20

15 25
20
10
10
5

0
Convenience Discounts Wide range Unavailability of
available stores nearby

INTERPRETATION:
From the above table it is understood that maximum 45% of respondents shop online for
discounts and minimum 10% of respondents for unavailability of stores.
TABLE - 8 What are the reasons that deter you from shopping online?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Insecure about paying online 10 20
I love shopping outdoor 6 12
Lag time between payment and 9 18
delivery
Concern regarding quality of 25 50
product
TOTAL 50 100

PERCENTAGE

50
45
40
35
30 50
25
20 PERCENTAGE
15 20
10 18
12
5
0
Insecure about I love shopping Lag time Concern
paying online outdoor between regarding quality
payment and of product
delivery

INTERPRETATION:
From the above table it is understood that maximum 50% of respondents do not shop online
for their concern towards the quality of product and minimum 12% respondents love shopping
outdoor.
TABLE – 9 How long have you been shopping on big basket?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Last 6 months 2 4
One year 11 22
2-4 years 12 24
Above 4 years 35 70
TOTAL 50 100

PERCENTAGE
70
70

60

50

40
PERCENTAGE
30 24
22

20

10 4

0
Last 6 months One year 2-4 years Above 4 years

INTERPRETATION:
From the above table it is understood that maximum 70% of respondents have been shopping
on big basket from last 4 years.
TABLE –10 What factors attracted you to shop at big basket?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Advertising 5 60
Friends 30 10
Relatives 10 20
Others 5 10
TOTAL 50 100

PERCENTAGE

10

20

Advertising
Friends
60
10 Relatives
Others

INTERPRETATION:
From the above table it is understood that maximum 60% of respondents are attracted to shop
at big basket because of friends and minimum 10% of respondents by others.
TABLE –11 Does the celebrity endorsement influence you to purchase products from
big basket?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Yes 32 65
No 18 35
TOTAL 50 100

PERCENTAGE

35

Yes
No

65

INTERPRETATION;
From the above table it is understood that maximum 65% of respondents influenced by
celebrity endorsement to purchase products from big basket.
TABLE – 12 What do you prefer buying from big basket?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Fruits 8 16
Groceries 30 60
Spices 9 18
Beverages 3 6
TOTAL 50 100

PERCENTAGE

60
60
50
40
30
16
20 18 PERCENTAGE
10
0 6
Fruits
Groceries
Spices
Beverages

INTERPRETATION:
From the above table it is understood that maximum 60% of respondents prefer to buy
groceries from big basket and 6% for beverages.
TABLE – 13 Why do you prefer to shop at big basket?

OPTIONS NO OF RESPONDENTS PERCENTAGES

Quality 23 46
Price 10 20
Delivery 5 10
Discount 12 24
TOTAL 50 100

PERCENTAGES

50 46

45

40

35

30
24
25 PERCENTAGES
20
20

15
10
10

0
Quality Price Delivery Discount

INTERPRETATION:
From the above table it is understood that maximum 46% of respondents are shopping at big
basket for quality of products.
TABLE – 14 Did you receive products on time ?

OPTIONS NO OF RESPONDENTS PERCENTAGES

Yes 35 70
No 15 30
TOTAL 50 100

PERCENTAGES

30

Yes
No

70

INTERPRETATION:
From the above table it is understood that maximum 70% of respondents receive products on
time and 30% are not receiving products on time.
TABLE – 15 Did you received goods as ordered by you?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Yes 40 80
No 10 20
TOTAL 50 100

PERCENTAGE

80
80

60

40
PERCENTAGE
20 20

Yes
No

INTERPRETATION:
From the above table it is understood that maximum 80% of respondents receive goods as
ordered by them and 20% are did not receiving goods as ordered by them.
TABLE – 16 What payment mode do you prefer?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Cash on delivery 23 46
Debit card 18 36
Credit card 3 6
Pay-tm 6 12
TOTAL 50 100

PERCENTAGE

50

45

40

35

30

25 PERCENTAGE
46

20 36

15

10
12
5 6

0
Cash on delivery Debit card Credit card Pay-tm

INTERPRETATION:
From the above table it is understood that maximum 46% of respondents are using cash on
delivery and minimum 6% are using credit card for payment.
TABLE – 17 According to you charges levied are:

OPTIONS NO OF RESPONDENTS PERCENTAGE

High 10 20
Low 10 20
Reasonable 30 60
TOTAL 50 100

PERCENTAGE

40

35

30

25

20
40 PERCENTAGE
15

10
18
10
5

0
Poor
Average
Good

INTERPRETATION:
From the above table it is understood that maximum 60% of respondents are satisfied with the
reasonable prices.
TABLE – 18 Did you face any problem?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Delivery problem 10 20
Inconvenience in payment 15 30
Other 25 50
TOTAL 50 100

PERCENTAGE

50 50
45
40
35
30
30
25 20
20
PERCENTAGE
15
10
5
0

Delivery problem
Inconvenience in
payment Other

INTERPRETATION:
From the above table it is understood that maximum 50% of respondents are facing other
problems and minimum 20% are facing delivery problem.
TABLE – 19 Rate your satisfaction level?

OPTIONS NO OF RESPONDENTS PERCENTAGE

Poor 5 10
Average 9 18
Good 21 40
Excellent 15 32
TOTAL 50 100

PERCENTAGE

10

32
18
Poor
Average
Good
Excellent

40

INTERPRETATION:
From the above table it is understood that maximum 40% of respondents are satisfied with the
services and minimum 10% of respondents are not satisfied.