Business Test

How to complete the Test

Thanks for applying to Launchpad. In this document you will find a formal test that assesses
some of your business skills and knowledge. Please read the instructions below carefully
and submit a written response.

Test
The ability to assess market potential and value propositions is critical for Launchpad
participants. To this end, we would like you to evaluate a relatively new business: Rota,
which is a disruptive platform serving the hospitality industry.

We are simply asking you to do two things:

1. Evaluate Rota’s business based on publicly available information. You should

consider matters such as:
a. Review the value proposition;
b. Comment on the market and the market opportunity;
c. Consider their customers’ needs and the extent to which Rota meet them;
d. Discuss the company’s marketing activity.
2. Tell us what you would do next if you were on the Board of Rota.

You are specifically instructed not to make direct contact with Rota. The assessment of
entries will be based on publicly available information only.

Length of submission
Maximum of 1,000 words (excluding any tables, figures and references).

Format of submission
• Please submit as a PDF by e-mail to launchpad@falmouth.ac.uk.
• If the PDF exceeds 5MB in size then place on a file-sharing website such as
WeTransfer or DropBox and send a link to the document.
• Put your name and e-mail address on each page (header or footer) of your
document.