Handout No. 13
SUGGESTED ANSWERS TO THE 2016
BAR EXAMINATIONS
IN
MERCANTILE LAW
What does doing business in the Philippines under the Foreign Investment
Act of 1991 mean? (5%)
WI
SU
ESTED Ai
he Philippines “ under the Foreign
ing orders; service contracts; opening
offices, whether called liaison offices or branches; appointing representatives
or distributors domiciled in the Philippines or who in any calendar year stay
in the country for a period or periods totaling 180 days or mores
participating in the management, supervision or control of any domestic
business, firm, entity or corporation in the Philippines; and any other act or
acts that imply continuity of commercial dealings or arrangements, and
contemplate to that extent the performance of acts or works; or the exercise
of some of the functions normally incident to and in progressive prosecution
gain or of the purpose or object of the business organization;
t shall not be construed as doing
The phrase “doing business ii
Investments Act of 1991 include soli
of commercial
provided that passive equity investmen
business
Jason is the proud owner of a newly-built house worth PS Million. As a
protection against any possible loss or damage to his house, Jason applied for a
fire insurance policy thereon with Shure Insurance Corporation (Shure) on
October 11, 2016 and paid the premium in cash, It took the company a week to
approve Jason's application. On October 18, 2016, Shure mailed the approved
policy to Jason which the latter received five (5) days later. However, Jason's
house had been razed by fire which transpired a day before his receipt of the
approved policy. Jason filed a written claim with Shure under the insurance
policy. Shure prays for the denial of the claim on the ground that the theory of
cognition applies to contracts of insurance.i son (5Y
Decide Jason’s claim with reason (5%)
cognition theory whereby
me the applicant came to
In this case, the loss
ptance by Shure of
Jason is
insurance contract is the ¢
the insurance contract is perfected only from the ti
know of the acceptance of the offer by the insurer.
occurred a day prior to Jason's knowledge of the acce Elbe,
Jason’s application. There being no perfected insurance con act,
not entitled to recover from Shure.
No. What gover
ALTERNATIVE ANSWER:
The insurance contract may be deemed perfected allowing Jason to
recover from Shure if there is a binding note or cover receipt duly issued by
Shure to Jason.
ML
ABC Appliances Corporation (ABC) is a domestic corporation engaged in
the production and sale of televisions and other appliances. YYY Engineers, a
Taiwanese company, is the manufacturer of television and other appliances from
whom ABC actually purchases appliances. From 2000, when ABC started doing
business with YYY, it has been using the mark “TTubes” in the Philippines for
the television units that were bought from YYY. In 2015, YYY filed a trademark
application for “Tubes”. Later, ABC also filed its application. Both claim the
right over the trademark “TTubes” for television products. YYY relies on the
principle of “first to file” while ABC involves the “doctrine of prior use”
[a] Does the fact that YYY filed its application ahead of ABC mean that YYY
has the prior right over the trademark? Explain briefly. (2.5%)
SUGGESTED ANSWE.
[a] No. Since YYY is not the owner of the trademark, it has no right to
apply for registration. Registration of trademark, by itself, is not a
mode of acquiring ownership. It is the ownership of a trademark that
confers the right to register the same (Birkenstock Orthopaedia GMBH
». Philippine Shoe Expo Marketing Corporation, GR No. 194307,
November 20, 2013).
{b] Does the prior registration also mean a conclusive assumption that YYY
Engineers is in fact the owner of the trademark “TTubes” Briefly explain
your answer. (2.5%)Ib] No. Registration mere
ity of the registra
trademar
creates a prima facie presumption of the
on of the registrant's ownership of the
and the exclusive right to the use thereof, The presumption
of ownership accorded to a registrant is rebuttable and must yield to
evidence to the contrary.
IV
X's “MINI-ME" burgers are bestsellers in the country. Its “MINI-ME”
Logo, which bears the color blue, is a registered mark and has been so since the
year 2010. Y, a competitor of X, has her own burger which she named “ME-
TOO” and here logo thereon is printed in bluish-green. When X sued Y for
trademark infringement, the trial court ruled in favor of the plaintiff by applying
the Holistic Test. The court held that Y infringed on X’s mark since the
dissimilarities between the two marks are too trifling and frivolous such that Y's
“ME-TOO, “ when compared to X's “MINI-M!I will likely cause confusion
among consumers.
Is the application of the Holistic Test correct? (5%)
IGGESTED ANSWER:
The application of the Holistic Test is not correct. In cases involving
burger products, the Supreme Court has consistently applied the dominancy
test. Under the dominancy test, the focus is on the dominant feature of the
competing trademarks. Big Mak has been held to be confusingly similar
with Big Mac and so with MeDo and Mejoyboth under the dominancy test.
Accordingly, MINI-ME trademark is confusingly similar with the ME-TOO
mark (McDonald's Corporation v. LC Big Mak Burger, Inc, GR No. 143993,
August 18, 2004).
v
MS Brewery Corporation (MS) is a manufacturer and distributor of the
popular beer “MS Lite.” It faces stiff competition from BA Brewery Corporation
(BA) whose sales of its own beer product, “BA Lighter,” has soared to new
heights. Meanwhile, sales of the “MS Lite” decreased considerably. ‘The
distribution and marketing personnel of MS later discovered that BA has stored
thousands of empty bottles of “MS Lite” manufactured by MS in one of its
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