Attachment

“A STUDY ON TOURISM INDUSTRY IN BANGALORE WITH SPECIAL
REFERANCE TO SAFETY AND SECURITY OF TOURISTS”
CHAPTER-1
INTRODUCTION
1.1 TOURISM:
Major sources of foreign exchange earnings and employment for many developing countries
is Tourism which is the words fastest growing industries. To continues exceed expectations
of world tourism demand, showing the capacity to recover quickly from difficulties against
extraneous factor. According to UNWTO world tourism barometer, released (November
2006)
578 million worldwide (+4.5%) international tourists arrived in the eight months of 2006, up
from 553 million in the same period of 2005,a year which saw an all-time record of 806
million people travelling internationally. A pace of around 4% growth is expected to continue
in 2007 worldwide.
Because of the income generated by the consumption of goods and services by tourists
tourism is vital to the wellbeing of many countries and also the taxes levied on businesses in
the tourism industry and opportunities for employment and economic advancement by
working in the industry. A set of guidelines for the basic definition of tourism and tourists is
developed by United Nations World Tourism Organisation (UNWTO) the national tourism
administrations of UNWTO to standardise the collection of tourism information
Tourism- The activities of persons travelling to and staying in places outside their usual
environment for not more than one consecutive year for leisure, business, and other purpose
Visitor- Any person visiting a country other than his or her normal place of residence, for a
period not exceeding 12 months.
Tourist – Any visitor staying at least 1 night in a collective or private accommodation in the
country visited.
As the above definition of tourism is large which includes business and other activities of
those who serves tourists such as hotels, restaurants, shops, travel agent, airlines and so on?
MEANING OF TOURISM:
Tourism means people travelling for fun. It includes activities such as sightseeing and
camping. People who travel for fun are called “tourist”. Places that people go to for tourism
are called tourist destination.
Government First Grade College, Vijayanagar Page 1

DEFENITION OF TOURISM:
“Tourism comprises the actions of persons travelling to and staying in places outside their
usual environment for not more than one consecutive year for leisure, business and other
purpose”
Types of tourism:
1. Domestic tourism.
2. Inbound tourism.
3. Outbound tourism.
Tourism products:
1. Accommodation.
2. Hospitality.
3. Transport service.
4. Guided tours and tourist guides.
5. Travel agencies and other reservation services.
6. Cultural services.
7. Sports and recreational activities.
8. Retail.
FEATURES:
 Tourism is a leisure activity presupposing its opposite that is regulated and organised
work.
 Tourist relationships arise from the movement of people and they stay in various
destination.
 The journey and stay are outside the normal place of residency and work. There is a
clear intension to return home within a relative short period of time.
 The purpose of the visits r not is not directly connected with the paid works
 To cope with the mass character of modern tourism, new socialised forms of
provisions are developed. This distinguishes tourism from individual travel.
 Anticipation of pleasure from the visits is constructed and sustained through a variety
of practices such as film, television, magazines, or videos.
 Tourist “gaze” is directed to things felt to be in some ways out of the ordinary. They
are lingered over and often visually objectified and captured in photographs and post
cards. By this means the gaze can be endlessly recaptured and reproduced.
 The tourists collects “sign” (for example a small English village becomes a sign for
“real old England”
 Tourist professionals emerge to reproduce ever new objects of the tourists gaze.

NATURE OF TOURISM:
Tourism touches nearly all the sector of life. It is multi facet activity. The key note of tourism
is rapid and continuous growth. The present day a traveller comes from a wide social
background and his tastes and desire are much more varied and his leisure time is much more
restricted now a day people are started moving for exciting and exotic activity of
mountaineering, underwater swimming etc. to utilize the leisure time.
COMPONENTS OF TOURISM:
Tourism does not exist in isolation. It consists of certain components. The basic components
of tourism can be classified into the following broad groups
i. Attraction
ii. Transport
iii. Accommodation
iv. Supporting facilities
v. Infrastructure
1. Attraction:
There are different attractions due to which a tourists wants to visit a particular
area. They want to spend their holidays in a beautiful region.
These attractions have been classified in a various ways such as:
1. Distinction is usually made between natural features such as land forms, flora &
fauna, and between man-made objects- historic or modern in the form of
cathedrals monuments, historic buildings or amusement parks, etc.
2. Embraces man and his culture as expressed through language, music, dances
and cuisine and so forth
2. Transportation:
Historically, the development of tourism has been very much closely associated with
development and advancement in transport technology. In addition to increasing the volume
of tourist traffic, the advancement in transportation has also changed the pattern of tourist
flows and hence the pattern of growth of tourism. Different modes of transport like
1. A motor car
2. An aeroplane
3. A ship or a train enable a traveller to reach the predetermined spots.

3. Accommodation:
It is one of the important components to tourist service required at the tourist complexes.
Various types of accommodations are available now-a-days to the tourists. There are mainly
two sectors so far as forms of accommodations are concerned.
1. Commercial sector consisting of hotels, motels, boarding houses, holiday inns, etc.
2. The private sector providing private permanent residences used for hosting friends and
relatives.
4. Supporting facilities:
Before providing the provision of immediate facilities like transportation and
accommodations, many other great supporting services are also required by the tourists. A
variety of shops is needed to serve the tourists with sporting goods and other general range of
goods.
1. Hair dressers.
2. Food stores.
3. Chemist shops.
4. Sport activities.
5. Banks and medical centres are among the other services required for development of
tourism.
5. Infrastructure:
An adequate infrastructure will be needed to support the facilities and services mentioned
above. Both transport infrastructure like roads, parks, railway lines and airfields and public
utilities in the form of electricity arrangements and sewerage disposal arrangements are
necessary for successful tourist development. Above mentioned components must be
properly developed for efficient functioning of tourism. For this a wide range of development
agents are required.

1.2 SAFETY AND SECURITY
Between 18 and 22 august 1999, 35 researchers and practitioners from 10 countries gathered
at a conference in Kalmar, Sweden, to discuss safety and security matters in the field of
tourism and travels. The title of the conference was ‘Improving Safety and Security at
tourism destinations’. The subject may be approached from three perspectives: risk within
tourism and travels in today’s society are of concern to the individual traveller, to the society
the traveller visits and also to the third party the company that arranges or sells the trip and its
interest in dealing with questions pertaining to risk. 18 papers were presented at the Kalmar
meeting and those selected for the special issues of tourism economics have been chosen to
provide an overall insight into matters linking tourism with safety and security,
The first article by Mawby focuses on the individual traveller’s perception of safety and
security in term of the risk fear paradox. Little emphasis has been placed on asking tourists
about their risk and fear of crime and terrorist incidents. Many people do take notations of
safety into account when they choose a holiday destination but few see crime or disorder as a
problem when they subsequently go on holiday. Mawby’s findings are discussed in the
context of the risk fear paradox that has been recognized in the victim logical literature. in the
literature the paradox is that fear exceeds risk but in the case of tourism and crime it appears
that risk exceed fear, and this leads visitors to heighten their exposure and so underlines the
importance of crime prevention and community safety.
Pizam and Smith provide a quantitative analysis of major terrorism events world-wide
classified by date, location, victims, weapons used for the period 1985-98.the terrorism acts
identified in their study have not only caused substantial destruction of private and public
property but more importantly have resulted in death of 830 people and injuries to a further
1465 people the majority of whom were innocent tourists .as a consequence the tourism
industry at large must come together to combat the perceived and actual threats this presents
to the travelling public.
The authors conclude their paper by stating, “If terrorist acts are not repeated at close
interval, tourist will come back again and the destination will recover.”
Tourism security and safety is an important part of both security management and tourism.
Private security professionals and police departments in tourism cities, as well as hotels,
major attractions and theme parks, have all come to realize that tourism security and safety
issues (often called tourism surety) are essential for industry survival and success.
Defining tourism is not a simple matter, as it is a complex industry made up of many different
businesses, the common theme being that they provide products and services to tourists. As
tourism is one of the fastest growing industries today, thus within the tourism industry events
are getting more and more important. People have become more interested in events of all
kinds, and will travel far away to participate in events that they find interesting.
Focus is on
1. Conserving natural environment
2. Minimizing visitors impact
3. Benefiting local population
Some organisation however tries to spin off and take advantage of ecotourism because of the
good principle associated with it.
MEANING:
Safety and Security is the state of being free from danger or threat. Safety and security are
vital to provide quality in tourism. More than any other economic activity, the success or
failure of a tourism destination depends on being able to provide a safe and secure
environment for the tourists. This publication represents the result of a long term effort by
WTO.
DEFINITION:
According to Merriam-Webster the primary definition of safety is “the condition of being
free from harm or risk.” which is essentially the same as the primary definition of security,
which is the quality or state of being free from danger.”
LIMITATIONS OF SAFETY AND SECURITY:

Safety can be limited into relation to some guarantee or a standard of insurance to the quality
and harmful function of an object. It is important to realize that safety is relative. Eliminating
all risk if even possible would be extremely difficult and very expensive.
TYPES OF SAFETY:
 Normative
 Substantive
 Perceived
 Security

Safety measures:
 Chemical analysis
 Destructive analysis
 Drug testing
 Geological survey
1.3 TOURISM IN BANGALORE:

Bangalore is the capital city of the southern India state of Karnataka. It is the seventh largest
city in India it is also known as garden city because of its many beautiful gardens and parks.
The Nandi hills in Bangalore are not to be missed by the pious. Though the origin of
Bangalore is ancient, the present data city was founded in the16th century and has since
continued to be an important administrative centre. Because of the high concentration of IT
industry, it also called the silicon valley of India. There are number of good hotels in
Bangalore like the Ashoka hotel in Bangalore that make your stay in the garden city
comfortable. Bangalore or Bengaluru, popularly known as the Silicon Valley of India, is the
capital city of the South Indian state of Karnataka. Situated on the Deccan Plateau, in the
south-eastern part of the state, the city experiences a moderate climate.
BANGA LORE AT GLANCE
Country India
State Karnataka
Region Bayaluseeme
District Bangalore urban
Established 1537
Founded by Kempegowda
Government
Type Municipal corporation
Body Bbmp
Mayor Gangambika Mallikarjun

Commissioner N Manjunatha Prasad

Area
Megacity 709km sq.
Metro 8,005km sq.
Elevation 920m
Population
Megacity 1,23,39,447
Density 17,000/km sq.
Urban 1,04,56,000
Rank 5th
Demonym Bangalorean
Time zone UTC+05:30
Pin code 590XXX

Area code 91-(0)80
Vehicle registration KA-01,02,03,04,05,41,50,51,52,53,57,58,59,60,61
Metro GDP $45 to $83billion(PPP)
Official language Kannada
Website www.bbmp.gov.in
Tourism places in Bangalore:

Parks:
 Lal bagh.
 Cubbon Park.
 Jayaprakash Narayan Biodiversity Park.

Historical monuments:
 Bangalore fort.
 Tipu sultan’s summer palace.
 Bangalore place.
 Mayo hall.
 Government buildings.
 Vidhana soudha.
 Attara kacheri.
Museums:
 Government museum.
 Kempegowda museum.
 Karnataka folk museum.
 Gandhi bhavan.
 Hal aerospace museum.
 Nimhans brain museum.
 Jawaharlal Nehru planetarium.
Galleries:
 National gallery of modern art.
 Karnataka chitrakala parishat.
Nature:
 Dodda alada mara.
 Bugle rock.
 Thottikallu.
 Nandi hills.
 Makalidurga.
 Savandurga.
 Kaivara.
 Tippagondanahalli reservoir.
 Lakes in Bangalore.
Wildlife:
 Bannerghatta national park.
 Butterfly Park.
 Birds at Hebbel Lake.
 Bangalore aquarium.

Amusement parks:
 Lumbini gardens.
 Wonderla.
 Innovative film city.
Place of worship:
 ISCON temple.
 Dharmaraya swamy temple.
 Ranganathaswamy temple.
Shopping:
 Brigade road.
 Commercial Street.
 MG road.
 Chickpet.
 Ub city.

CHAPTER-II
RESEARCH DESIGN
A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with in procedure. Research
design constitutes the collection, measurement and analysis of data. Research design is the
plan and structure of investigation so conceived as to obtain answer to research question.
2.1 LITERATURE REVIEW
Mentioned in:
1. Bhatia A.K.(1982): Bhatia.A.K, Tourism development, Principles and practices,
sterling Publishers, New Delhi 1982
Explored some important concepts of tourism and emphasised on the contribution of
tourism as an important factor in the prosperity of any nation. It also deals with
planning, organisation, marketing, research etc on tourism in India.
2. Sinha P.K and Sahoo.S.C.(1994):Service Marketing, Himalaya Publishing House

Bombay (1994)
Addressed an examination of the role of tourism in economic development, the
current tourism scenario, tourism marketing audit etc. The factors advantageous to
Indian tourism like natural resources, infrastructure, knowledge support etc. was
highlighted. The result indicated that India is attractive both economically and
culturally, but it lacked familiarity
3. Bhatia A.K. (1997): “Tourism Management and Marketing”, Sterling Publication

New Delhi 1997.
Bhatia.A.K, Tourism development, Principles and practices, sterling Publishers, New
Delhi 1982. Emphasized the need for marketing in tourism and ways of marketing of
tourism. It is also suggested that marketing with its focus on identification of markets,
products, planning and communication is an area in which numerous tourism issues and
great future potential exists.
4. Sinha P.C. (1998) : Tourism Marketing, Anmol Publications, New Delhi 2002
Discussed about the marketing strategies in tourism, components of marketing mix,
role of tour operators and travel agencies in marketing tourism.

5. Reddy A.K.V.S (2008): “Tourism – A Catalyst for Economic Development Seminar

Volume, Department of Commerce and History, Christian College, Guntur Andra
Pradesh.
Opined that properly planned tourism will be a positive factor in national
development, creating challenging employment and distributing wealth to all sectors of
economy. If the positive effects of tourism are planned and co-ordinated on a regional
basis, the positive effects of tourism could be enhanced.
6. Dileep.M.R (2006):
Highlighted the fact that there is an urgent need for good information systems,
especially at the destinations. The usage of IT at the destination in developed countries
is very poor. The suggestions include formation of an expert group of IT, tourism and
management professionals to eliminate the gap between technology evolutions and
market needs in the destination as well as the government level in relation to tourism.
Further, the Government should motivate small and medium agencies in tourism to
come up and adapt itself to the latest changes in the field of IT.
7. Ganesan G.and Chandrasekar Rao.K (2006)

Analysed the performance of Tamil Nadu tourism and measured in order to know
the present status of the tourism sector and to improve further the same in the State.
They found out that the flow of domestic and foreign tourists have increased
substantially, increase in foreign exchange earnings, tourists gave importance to heritage
and medical tourism, Tamil nadu tourism sector contributed to the development of allied
industries like hotel and transport industries etc.
8. R Inbakaran, M Jackson (2005)
Multivariate analyses such as factor analysis and cluster analysis to segment the
host community into four distinct cluster groups on the basis of their positive and
negative attitudes. Demographic variables constituted the cluster base. These four
cluster groups differed from each other on gender ratio, age, life-cycle stage, education,
migration status, occupation and current involvement with tourism. The differing
attitudes present in various community groups, and the implication for the tourist
industry is highlighted.
9. Sreejith.S (2005)
Studied the services rendered by Ayurvedic health care centres to tourists and the
perception of tourists towards ayurvedic health care centres.

10. Aneja Puneet(2005)

Analysed the growth of tourism in India by evaluating the present status of the
industry by stating the contributions of tourism, GDP and employment. The barriers in
development highlighted are private investment, absence of legislative support and
unprofessional approach.
11. Sasikumar K, Binu R (2004)

Analysed the growth of tourism industry in Kerala in comparison to other States.
The study also highlighted the developmental activities of tourism industry in Kerala,
the role of different agencies involved in tourism, development of infrastructure, tourism
vision of the State in comparison to others. Further, the promising tourism products in
Kerala is also projected.
12. Sasankan Silpa (2004)

Stressed the need for providing training in all aspects of HRD for developing
appropriate and suitable manpower. It is also suggested that tourism industry can be
socially beneficial if three aspects-need, affordability and worth are considered. The
HRD in tourism industry can be done by identifying the potential of employees, bring
the potential of employees to the level of awareness, developing their potential and
using their potential for the benefit of the organisation, society and themselves.
2.2 STATEMENT OF THE PROBLEM
1. Lack of proper infrastructure.

2. Lack of aggressive online and other marketing strategies to promote India as a must
visit location.
3. Lack of fund due to which a long list of heritage monuments that are still sitting in
squalid environment etc.
4. Too many points of differentiation available but not cashed upon (such as rare animal
sanctuaries, religious pilgrimage tours

2.3 OBJECTIVES
 To narrate the present position and condition of tourism in Bangalore.
 To evaluate the level of support given by government and non-government agencies
towards tourism promotion in Bangalore.
 To assess the commercial viability of tourism in Bangalore.
 To line up the specific problems faced by tourism in Bangalore.
 To identify and narrate the commercial prospects of tourism in Bangalore.
2.4 SCOPE OF THE STUDY

The tourism phenomenon has attracted almost the entire world. It is not only the economic
compulsion to earn foreign exchange, but a sense of social obligation that makes for a sound
tourism policy. Tourism industry has taken rapid strides in the recent years as an instrument
of all round economic growth. The wide ranging achievements in this field have led to a
marked improvement in general standard of living. Being a service industry, it creates
employment opportunities for the local population.
It is a major source of income and employment for individuals in many places deficient in
natural resources which cannot readily contribute to the economic prosperity of the local
people except through the medium of tourism. Tourism has become a significant factor in
redressing regional imbalances in employment and income. This aspect of provision of more
employment becomes more important in a developing country where the level of
unemployment and underemployment tends to be high. Tourism is not only an economic
activity vital to national development, but also an important medium of cultural changes
among nations of the world.
It can play an important role as a means of social education and social mobilisation in the
country itself, as a compelling force for fostering better understanding among nations of the
world, for developing closer cultural and business relations and as a significant factor
contributing to world peace. For India, tourism could be an important economic factor
particularly when we anticipate a serious balance of payment problem. It is so because
tourism could earn a considerable foreign exchange without, in any way, depleting our
national resources.
Tourism is a highly competitive industry and includes the following segments:
i) Hotels and restaurants.
ii) Carriers such as Indian Airlines, Air India, Railways and Road Transport.
iii) Travel agents, tour operators and tour guides.
iv) Central and state Govt, departments and corporations concerned with tourism.

Tourism, in fact, is an important human activity with great scope. The complex nature of
tourism phenomenon implies that various academic disciplines are involved in its study.
Some basic disciplines such as economics, psychology, sociology, anthropology and
geography contribute a great deal to this field. Certain newer disciplines such as Business
Management and Public Administration have also introduced diploma courses for developing
tourism.
2.5 METHODOLOGY
Type of research methodology

 Descriptive research and Analytical research:
1. Descriptive research:
The Descriptive research means the survey of fact findings through from respondents
and collects the facts and formation. The data will be control in the hands of respondents
only not in the hands of researchers is known as Descriptive research.
2. Analytical research:
The data is already in the hands of researcher at the time researcher analysis the past
information with the present data is called Analytical research.
2.6 DATA COLLECTION

The source of data for this dissertation data’s have been both primary and secondary
 PRIMARY DATA:
 Primary data is first-hand information, which the research from the bulk of the
sample.
 Primary data was collected through structured questionnaire. The researchers have
taken respondents as 50 members.
 The working of safety and security of tourism was clearly observed.
 For the proposed descriptive work primary data were collected with the help of
questionnaires, personal interview of the tourists.

 SECONDARY DATA:
Secondary data are the data which already used for some other purpose and are collected
from company secondary source:
 Text book and magazine.
 Websites.
 Articles.
 Journals.
 Newspapers
 Internet information.
2.7 SAMPLING
Sampling:
Universe
All tourists come to Bangalore.
Sample unit:
Various Age Group People Who Visits Bangalore For Tourism.
1 Sampling Size:
It is proposed to take sample of 50 members.
2 Sampling Techniques:
It is proposed to use random sampling techniques of opinion shared by peoples.
2.8 PLAN OF ANALYSIS

Analysis will be simple percentage method, represented by using graphs, tables and diagram.

2.9 LIMITATIONS OF THE STUDY

Taking the tourists safety and security condition for this survey, this survey includes a sample
size of 50 tourists. The research study was conducted for 30 days in Bangalore.
Limitations of study:
1. It is mandatory to incorporate information and data pertaining to international tourists by all
concerned.
2. Accordingly, the availability of statistics pertaining to foreign tourists is rather easy and reliable.
3. Regarding the domestic tourists most of the tour operators, travel agents and other agencies in
the private sector were not willing to disclose something more than the estimates pertaining to
their operations.
4. This made the reliability factor to come down.
5. By repeated observations and counter checking, maximum effort has been taken to reduce this
handicap.
6. The findings of the study will only base on the data supplied by respondent. It is not a
comprehensive study.
7. The study is limited to Bangalore.
8. Due to the time constraints collecting detailed information may be difficult.
9. Only 50 members of different tourists have been considered for undertaking the study.
The study doesn’t consider the tourism ventures undertaken by freelance tourists both
from outside and inside the country. Despite the limitations mentioned above, earnest
efforts have been made to make this study more accurate, useful and meaningful.

2.10 CHAPTER SCHEME
(As per the MBA DISSERTATION GUIDELINES from university website)
1. INTRODUCTION :
This chapter includes an brief note about the human resource management and
also about the stress management.
2. RESEARCH DESIGN :
The Research Design of the study includes - Literature Review, Need for the
Study, Objectives, Scope of the Study, Methodology, Data Collection, Sampling, Plan
of Analysis and Limitations of the Study.
3. PROFILE OF THE ORGANIZATION :

This chapter focuses on brief information about the organization and its history.
4. DATA ANALYSIS & INTERPRETATION :

This chapter Covers analysis interpretation and data.
5. SUMMARY OF FINDINGS , CONCLUSIONS AND SUGGESTIONS :

This chapter contains the summary of the findings, Conclusions and Suggestions
for the future growth of the organization.
6. BIBLIOGRAPHY:
It contains the name of the books, internet website details which are referred for this
study.
7. ANNEXURES:
It contains Questionnaires, plagiarism report and some details.

CHAPTER-III
SAMPLE OF THE RESPONDENCE
Bangalore – The Garden City

Historical Evolution of Bangalore
Directed to population belief Bangalore has an interesting history that has gone a long way to
shape the culture of the city. The importance of tourism of Bangalore cannot be studied
without a pattern its splendour history.
Bangalore or Bengaluru called today is located in the geographical centre of the Southern
Peninsula, equidistant from the eastern and western coasts. The settlement has developed on a
narrow top, traversing the Mysore plateau from east to west, which serves as the main water
parting, at an average elevation of 3000ft. (900m).
Bangalore’s strategic geographical location has played a vital role in moulding the history of
South India. The evolution of Bangalore has been traced from the mythological era to the
present day’s written outline.
Places of Tourism interest in Bengaluru (Bangalore)

The documented places were found to be popular tourist attractions in terms of volume of
tourist traffic and the business potential associated with the tourism industry.
Vidhana Soudha
 The Chief Minister of Mysore State, Kengal Hanumanthaiah between 1951-56 built
this which is the largest legislature cum secretariat building in the country. By using
Dravidian, Rajasthani, Chola and Karnataka styles of architecture it was mainly built
on the union.
 The ornamental motifs, floral patterns and chiselled geometric designs are all distinct
and not a single design has been repeated.
 The stone structure is completely built by granite stones of different colours found in
and around Bangalore.
 About 5000 labourers, 1500 sculptors with a team of engineers lead by B.R. Manikam
worked for around 4 years to complete this structure.

Attara Kacheri (Karnataka High Court)

 'Eighteen Offices' or Departments literally means Attara Kacheri.
93 building built in the Greece-Roman style.
 It is a fascinating two storied building of stone and brick and in colour.
 In 1868 Rao Bahadur Arcot Narayanaswamy Mudaliar completed this building. It was
earlier known as the old Public officers, now has the officers of the High Court of
Karnataka. High Court building, Bangalore 560001.
Aquarium
 Situated at the entrance of Cubbon Park, the aquarium is housed in an octagonal
shaped building that was opened in 1983, and is the second largest aquarium in the
country, having a large variety of aquatic life, exhibiting the largest number of
indigenous and exotic, cultivable as well as ornamental pet fish. This aquarium is
maintained by department of fisheries.
Art of Living Ashram

 Around 21 kms. Away from Bengaluru, on Kanakapura road this popular ashram is
situated that attract lot of tourists.
 The high point of the tourists’ visit to the Ashram is for darshan of Sri. Ravi Shankar.
 The Vishalakshi Mantap, Vedha school, Sumeru Mantap, Meditation Hall are other
attractions.
Bull Temple
 One of the oldest temples of Bengaluru is the Bull or Nandi temple.
 Kempegowda in the Dravidian style built bull temple.
 Dodda Ganesha Temple and Ramakrishna Ashram are other attractions in the nearby
place.
Bengaluru Palace
 This palace was built by Chamaraja Wodeyar in Tudor style inspired by the Windsor
Castle in 1887.
Bannerghatta National Park

 It was established in 1971 about 21 kms away from the city, this lion and Tiger Safari
Park is an important place to visit.
 There is also a Crocodile and snake farm attracting many visitors.

Butterfly Park
 This is the Country's first Butterfly Park that has been established at the Bannerghatta
Biological Park.
 The Butterfly Park is spread across 7.5 acres of land.
Cubbon Park
 Lord Cubbon in 1864 over an area of 300 acres constructed a park.
 For children entertainment 'Putani Express Train' (children's train).
 Aquarium located at Cubbon Park is another attraction for tourists.
Chowdiah Memorial Hall

 It is near Sankey Tank.
 It is a violin shaped building, constructed in memory of T. Chowdiah, a renowned
violinist of Karnataka.
 This is an auditorium which hosts premier cultural programs.
Electronics City
 This is situated on 300 acres of land about 18 kms.
 From Bengaluru on Bengaluru–Hosur Road.
 The complex forms the centre of electronics industries
Gavi Gangadareshwara Temple

 Located at Kempe Gowda Nagar the temple is sanctified due to a strange occurrence.
 Every year on 14th or 15th of January – Makara Sankranthi day, a ray of sunlight
passes exactly through the horns of the Nandi Statue (stone bull) outside the temple
and illuminates the deity Shiva Linga inside the cave.
Government Museum
The state Archaeological Museum also known as Government Museum.
 Which was designed and built by Colonel Sankey in 1876?
 It has an exquisite collection of coins, sculptures, old paintings, inscriptions and
excavated items being one of the old museums in the country.
 The original collection of the museum belongs to B.L. Rice of Mysore Gazetteer,
Kasturba Road, Bangalore 560 001.

HAL Heritage Centre and Aerospace Museum

 Located near the airport the HAL Heritage Centre and Aerospace Museum set up by
HAL.
 Attracts tourists, students and flying enthusiasts.
 One can have a glimpse of HAL's achievements through translates, photographs,
models of aircraft and space vehicle.
Janapada Loka
 About 30 kms from Bengaluru on Mysore road is a big complex of folk arts and folk
crafts.
 Exhibition of folk lifestyle, folk dance, folk music, folk drama are presented by folk
artists. Places of tourist interest on Kanakapura Road.
ISKCON Temple
 Located on the Hare Krishna Hill near Rajaji Nagar via Chord Road.
 There is a main temple hall that houses the altars of Lords Sri. Radha Krishna –
Chandra, Sri Krishna, Balarama and Sri Nitai Gouranga.
 Other two temples nearby are
1. Sri. Srinivasa temple.
2. Lord Anjaneya temple
Both situated at Mahalakshmi Layout.
Indira Gandhi Musical Fountain

 Musical and colourful dancing fountain shows are held in the Garden, which is
located opposite to Nehru Planetarium.
Indian Institute of Science

 Founded by the Tatas, this Premier Science Institute is the Alma Mater of many
famous Indian scientists.
 The Noble Prize Winner C.V. Raman and space scientist Vikram Sarabhai are among
the many eminent people who have done research here.
Kaiwara
 The site is 79 Km from the Bengaluru city area.
 It has a small hillock where temples dedicated to the Pandavas of Mahabharatha are
constructed.

 The town has a Vishnu temple and Samadhi of Kaiwara Naranappa. The site attracts
sustainable tour packages.
Kempe Gowda Tower

 It is at Chennamma (Hudson) Circle, a 60 foot tall tower is tributed to Bengaluru
founder Kempegowda and now it is another land mark of Bengaluru.
Lalbagh Gardens
 This expanse of greenery is one of the India's most beautiful Botanical Gardens.
 In 1760 by Hyder Ali established Lalbagh.
 Later lalbhag was expanded by his son tipu sultan.
Lord Shiva Statue

 One of the biggest statues located on the HAL Airport road.
 A 65 feet high depiction of Lord Shiva seated in Lotus position.
Manchina Bele Dam

 This is 36Kms.from Bengaluru by road and about 8 kms, from the Big Banyan Tree.
 Route: Proceed from the Big Banyan Tree via Chikkappa Circle Excellent getaway
tourist destination.
Nandi hills
 This is situated 60Kms.north of Bengaluru near Chikkabalapur, one of the popular
retreats of Tipu Sultan.
 Tipu Drop, a 600 m high cliff face provides a magnificent panoramic view of the
beautiful terrain.
 Other attractions are Yoga Nandishwara temple a beautiful Chola temple.
Nehru Planetorium
 Located near Vidhana Soudha, it is a visual delight for children and adults.
 It allows exploring the fascinating world of astronomy through 'The Sky Theatre
show.'
 Timings Daily 2 shows at 10.00 hrs and16:30 hrs except on Mondays.

Nrityagram Dance Village

 This gurukul of dance art is 30 Kms. away from Bengaluru via Tumakuru road
towards Hesaraghatta.
 This dance village was founded by Srimati Protima Bedi, one of the finest Odyssey
dancers of India.
Rajarajeshari Temple
 Situated at Rajarajeshwari Nagar this temple houses Goddess Durga.
 The temple is famous for several festivals and draw lot of tourists.
Shivagange
 This site is 56 Kms. from Bengaluru via Tumkuru road, An interesting hill naturally
marvellous with four faces, rising to a height of 4599 ft.
 Looks like
1. Nandi from the East,
2. Ganesh from the west,
3. A Linga from the south and
4. Cobra with its hood spread from the Northern side.
Seshadri Iyer Memorial Hall

 This red building in Cubbon Park was built to commemorate K. Sheshadri Iyer, who
was the Dewan of Mysore State.
 There is a library housed in this building, which was set up in 1915 and a satue of
Seshadri Iyer in a small rose garden in front of the hall.
 State Central Library, Cubbon Park, Bangalore 560 001.
Satya Sai Ashram, Brindavanam

 Situated at Whitefield, 16 kms from city is the peaceful village of Brindavanam which
is the abode of Sri.Satya Sai Baba of Puttaparthi.
Tipu's Fort
 It is near City Market, the only fort remains in Bengaluru.
 Originally a mud and brick structure the Fort and the Palace was summer residence of
Tipu Sultan.

Visweshwaraiah Industrial and Technological Museum

 Located on Kasturba Road, near Venkatappa Art Gallery, this museum is a tribute to
the brilliance of Shri. M. Vishwaraiah one of the architects of modern Karnataka.
Ulsoor Lake
 This lake is centrally located over a space of 1.5 sq. kms.
 Its nearby Someshwara temple in Ulsoor is said to have been a Chola structure rebuilt
sand enlarged by Kempegowda.
Wonder La and Waterla (the Scream Park)
 Situated at Wonder La Holidays Pvt. Ltd. Jadenahalli Road, Hejjala P.O. Bengaluru
109
 It is an amusement park for family entertainment.
 Other place to visit nearby is Shri. Kaaryasiddhi Vinayaka temple.
Growth of Domestic Tourism due to Places of Tourism Interest in and

Around Bangalore:
Bangalore thus is endowed with a large number of diverse tourists’ attractions
that entice significant number of tourists to flock to Bangalore. By virtue of their potential
these attractions not only attract the domestic tourists but also tourists from abroad. Though
the proportion of domestic tourists to international tourists is high, the latter category is
increasing tremendously over the years.
Interviews with various tour operators, transport operators and travel agents revealed that lot
of business generation is generated from domestic tourism. Domestic tourism was found to be
active in about 100 kms radius around Bangalore city. Mostly these places include places of
religion, historical and cultural significance.
Bangalore’s Environment for Tourism Entrepreneurship

The researcher found out that a number of factors are responsible for tourism growth in
Karnataka. The industrial and economic growth, demographic factors, the rich culture, the
transportation system, growing educational facilities, and by and large an investment friendly
government, all helped the tourism growth in the city. All these in turn stimulated the
emergence of hundreds of tourism entrepreneurs in Bangalore.
Tourism is a prelude to growth in other sectors and the Govt, is the single largest beneficiary.
It is also a major source of foreign exchange earnings. It can help to correct adverse trade
balance and regional imbalances. It has the advantage of being a painless mechanism for
transfer of resources from the high income developed countries to the low income developing
countries. In economic terms, tourism is both a labour-intensive and capital-intensive
industry. It has a vast potential for employment, direct and indirect. The employment

generation by tourism development assumes special significance in the present conditions

prevailing. If properly developed, it can be an effective vehicle for promotion of growth and
development of different regions. It gives a direct stimulus to socio-economic development of
various parts of the country.
Tourism is not only an economic activity vital to national development, but also an important
medium of cultural changes among nations of the world. It can play an important role as a
means of social education and social mobilisation in the country itself, as a compelling force
for fostering better understanding among nations of the world, for developing closer cultural
and business relations and as a significant factor contributing to world peace.
For Bangalore, tourism could be an important economic factor particularly when we
anticipate a serious balance of payment problem. It is so because tourism could earn a
considerable foreign exchange without, in any way, depleting our national resources. Tourism
is a highly competitive industry and includes the following segments:
i) Hotels, motels and restaurants.
ii) Carriers such as Indian Airlines, Air India, Railways and Road Transport.
iii) Travel agents, tour operators and tour guides.
Central and state Govt, departments and corporations concerned with tourism. Tourism, in
fact, is an important human activity with great scope. The complex nature of tourism
phenomenon implies that various academic disciplines are involved in its study. Some basic
disciplines such as economics, psychology, sociology, anthropology and geography
contribute a great deal to this field. Certain newer disciplines such as Business Management
and Public Administration have also introduced diploma courses for developing tourism. And
the safety and security measures are taken in all this industry to make tourists comfortable,
happy, risk free, satisfiable when they come to Bangalore.
CAUSES OF RAPID GROWTH OF TOURISM:
The basic causes of this rapid growth of demand for tourism in the recent decades are
economic, social and technological in nature. Rising per capita income leading to higher
purchasing power and an increase in discretionary income have made tourism accessible to a
large majority of people. Today people in every country can afford an annual holiday. In fact
many can even afford to take second holiday. Increased mobility as a result of use of latest
means of transport is another important factor responsible for growth of tourism. The
principle factors responsible for the phenomenal growth in tourism during the last three
decades are as follows:
1. Industrial Development and Urbanisation:

 Large scale industrial development coupled with pollution and overcrowding in the cities
have led to the people's search for sun, sand and the pure mountain air during annual
holiday.

2. Education and Culture:

 The spread of education and culture among people has created a natural curiosity in
them to travel and discover how others live and work
3. Rising Standard of Living:

 The rapid economic growth has raised the standard of living of people in Bangalore with
sizeable disposable income.
 A part of this income is now spent on travel and fun making by the people.
4. Technical Advancement:
 Development in means of transport and communication, advancement in accommodations
facilities and other sectors accelerate and facilitate tourism, travel, stay and enjoyment
5. Foreign Exchange Earnings:

 Since tourism has a great potential for earning foreign exchange, international tourism is
given a boost in India to redress our adverse balance of payment. India is becoming more
and more interested in the development of international tourism to increase its foreign
exchange earnings.
 Tourism has substantially contributed to the foreign exchange earnings which have
increased from Rs. 32 crores in 1974-75 to more than US $ 3.5 billion in 2003.
 Today India earns one third of its foreign exchange through tourism industry.
IMPACT OF TOURISM
The impact of tourism has been increasingly realised because of its social, economic,
cultural, political and aesthetic implications. Tourism has no longer to be an adventure to be
undertaken by a few. Recent phenomenal increase in tourist’s traffic all over the world
testify that it is an activity to be enjoyed by common masses. The importance of tourism in
various fields is evaluated under this section as follows:
Economic Impact Economic Impact of tourism can be studied in relation to its contribution
to increase in national income, foreign exchange earnings, employment, return on
investment, conservation of resources, etc.
 Contribution to National Income:
Interest in tourism in various countries has been generated due to its potential to increase
the income level of people. The foreign tourists spend a lot of money on their holiday
trips which has a multiplier effect on the income of the local people. However, this
multiplier effect is curved by the leakage in the economy particularly by the import
content of this industry. It is generally observed that the multiplier effect of tourism both

in respect of income and employment is very high. In recent years, therefore, the
importance of tourism as a tool of economic development has been appreciated.
 Contribution to Foreign Exchange Earnings:
An important problem in the developing countries is the acute shortage of foreign
exchange. Since most of the foreign tourists come from the developed countries forming
the hard currency area, efforts are to be made to attract more foreign tourists. Expenditure
by foreign tourists in the tourist receiving countries forms a main source of foreign
exchange to them.
 Contribution to Employment Generation:

The importance of tourism in the national economy can be judged with reference to the
contribution to the generation of employment. This aspect of tourism is of immense
importance for underdeveloped countries where there is a large-scale unemployment and
where employment opportunities grow at a very slow rate. It is observed that, Tourism, as
an industry, enjoys a high rank as a generator of employment for an investment of a given
amount, in comparison to other industries.
This industry had generated direct employment to 5.5 million, indirect employment to 8
million by 90-91. Apart from direct employment created by hotels, the tourist industry
generates multiple effects by providing employment opportunities in ancillary industries.
Effect on Prices:
 Tourism industry has a great impact on the prices of various commodities available in the
local market.
 Tourists compete with the local customers and are at times in a mood to pay slightly extra
price.
 They specially compete in the field of accommodations.
 Apart from the direct influence of tourists spending, we should also consider the influence
of tourists expenditure incurred by persons associated with tourism as such.
 Tourism can be visualised as an important factor activating the idle resources of the
nation.
 The tourist industry creates a demand for the products which otherwise would remain
idle. From this point of view, tourism, no doubt, contributes to intensive utilisation of
national resources.
 However, since our natural resources are limited, tourism may result in rapid depletion
and exhaustion of these limited resources.
 This is particularly true in case of hunting of wild life.

TOURISM - A GLOBAL REVIEW:

Tourism is a catalyst for stimulating economic, social and cultural activities and adds
momentum to economic development. Tourism is an important catalyst in the socio-
economic development in the modern times, contributing in multiple ways and strengthen the
inter-connected processes. It is cited as a panacea for so many social evils such as
underdevelopment, unemployment etc. in all the countries, especially in developing
economies. India has also taken seriously this industry as a catalyst for growth. All the states
in India like Bangalore have paved their attention to the tourism and allied industries
recognising its social and economic potentialities
Today, tourism is a global industry. However, a few locations are too remote to be tourist
destinations. Areas virtually unexplored only a few decades ago, are today successful tourist
destinations. Even the South Polar Region has been successfully promoted by one of
America's most prominent tour companies. The amounts of money spent by international
travellers have also been steadily rising and, today, tourism is one of the world's largest
items in international trade. Equally important is the social perspective, because tourism
often involves interaction between people from vastly different cultures. And when this
interaction takes place at the scale that tourism has assumed today and 700 million people
are crossing international borders for tourism purposes, the potential for social impact and
improved understanding is obvious. Tourism has come a long way since the time of the
Sumerians and other ancient people who first began to travel for trade purposes. Today
tourism is viewed as an economic and social force of major proportions in this world.
Bangalore is primarily a cultural destination not only in international tourism- but in domestic
tourism also. People often plan their travel so as to have the feel of their cultural heritage
along with several other interests. In fact, tourism perhaps is the most important area today
where history and culture seems to become operative as an attraction for the tourists.
The living culture is essentially creativity in the form of songs, handicrafts, symbols, rituals,
festivals, dance and various other art forms practiced for centuries in a civilization. Even
under an incessant pressure of modernity, the culture of Bangalore has lived on. The living
culture has survived outside of the academia and is in the form of art that is practised by its
people. Bangalore is the most beautiful place. Which is well endowed with natural beauty
satisfaction of tourist with the different aspects of the tourism offer is crucial for profound
understanding of tourism demand.
Bangalore is primarily a cultural destination not only in international tourism- but in domestic
tourism also. People often plan their travel so as to have the feel of their cultural heritage
along with several other interests. In fact, tourism perhaps is the most important area today
where history and culture seems to become operative as an attraction for the tourists.
The living culture is essentially creativity in the form of songs, handicrafts, symbols, rituals,
festivals, dance and various other art forms practiced for centuries in a civilization. Even
under an incessant pressure of modernity, the culture of Bangalore has lived on. The living
culture has survived outside of the academia and is in the form of art that is practised by its
people.

CHAPTER-IV
DATA ANALYSIS AND INTERPRETATION
4.1 TABLE SHOWING THE AGE OF THE TOURISTS.
AGE NO OF TOURISTS PERCENTAGE
5-20 5 10
20-40 10 20
40-60 20 40
ABOVE 60 15 30
TOTAL 50 100
ANALYSIS:
From the above table it can be analysed that, out of 50 tourists,

 5 tourists are in the age group of 5-20.
 15 tourists are in the age group of more than 60.

4.1: GRAPH SHOWING THE AGE OF THE TOURISTS.
50 TOURISTS
10%
30% 5 20
20%
20-40
40-60
ABOVE 60
40%
INTERPRETATION:
From the above graph, it can be interpreted that, out of 50 tourists.

 10% of the tourist are in the age group of 5-20.
 30% of the tourist are in the age group of more than 60.

4.2: TABLE SHOWING THE GENDER OF THE TOURISTS.
GENDER NO OF PERCENTAGE
TOURISTS
MALE 26 52
FEMALE 24 48
TOTAL 50 100
ANALYSIS:
From the above table it can be analysed that out of 50 tourists

 26 are in male sex group.
 24 are in the female sex group.

4.2: GRAPH SHOWING THE GENDER OF THE TOURISTS.
50 TOURISTS
48% MALE
52% FEMALE
INTERPRETATION:
From the above graph it can be interpreted that out of 50 tourists.

 52% of tourists are male.
 48% of tourists are female.

4.3: TABLE SHOWING THE SAFETY AND SECURITY PROVIDED FOR TOURISTS:
OPINIONS NO OF TOURISTS PERCENTAGE
YES 41 82
NO 4 8
MODERATE 5 10
TOTAL 50 100
ANALYSIS
From the above table it can be analysed that out of 50 tourists,

 For 41 tourists safety and security have been well organized.
 For 4 tourists safety and security have been not well organized.
 For 5 tourists safety and security have been commonly organized.

4.3: GRAPH SHOWING THE SAFETY AND SECURITY PROVIDED FOR TOURISTS:
50 TOURISTS
10%
8%
YES
NO
MODERATE
82%
INTERPRETATION:

 For 82% tourists safety and security have been well organized.
 For 8% tourists safety and security have been not well organized.
 For 10% tourists safety and security have been commonly organized.

4.4: TABLE SHOWING THE OPINION OF SAFETY AND SECURITY BY TOURISTS:
OPINIONS PERCENTAGE
NO OF TOURIST
GREAT 15 30
SATISFIED 33 66
NOT SATISFIED 2 4
TOTAL 50 100
ANALYSIS

 For 15 tourists have great opinion on safety and security.
 For 33 tourists have satisfied opinion on safety and security.
 For 5 tourists have not satisfied opinion on safety and security.

4.4: GRAPH SHOWING THE OPINION OF SAFETY AND SECURITY BY TOURISTS:
50 TOURISTS
4%
30%
GREAT
SATISFIED
NOT SATISFIED
66%
INTERPRETATION:

 For 30% tourists have great opinion on safety and security.
 For 66% tourists have satisfied opinion on safety and security.
 For 4% tourists have not satisfied opinion on safety and security

4.5: TABLE SHOWING THE TOURIST OPINION ABOUT NEGLIGENCY OF SAFETY

AND SECURITY:
AGREE 37 74
DIS AGREE 13 26
TOTAL 50 100
ANALYSIS

 For 37 tourists have agreed for negligence of safety and security.
 For 13 tourists have disagreed for negligence of safety and security.

4.5: GRAPH SHOWING THE TOURIST OPINION ABOUT NEGLIGENCY OF SAFETY

AND SECURITY:
50 TOURISTS
26%
AGREE
DISAGREE
74%
INTERPRETATION:

 For 74% tourists have agreed for negligence of safety and security.
 For 26% tourists have disagreed for negligence of safety and security.

4.6: TABLE SHOWING THE TOURIST OPINION ABOUT COMFORTNESS OF

TOURISTS SAFETY AND SECURITY:
YES 40 80
20
NO 10
TOTAL 50 100
ANALYSIS:

 For 40 tourists have good comfortness of tourist’s safety and security.
 For 10 tourists have bad comfortness of tourist’s safety and security.

4.6: GRAPH SHOWING THE TOURIST OPINION ABOUT COMFORTNESS OF

50 TOURISTS
20%
YES
NO
80%
INTERPRETATION:

 For 70% tourists have good comfortness of tourist’s safety and security.
 For 20% tourists have bad comfortness of tourist’s safety and security.

4.7: TABLE SHOWING THE TOURIST OPINION ABOUT SATISFACTION OF

OPINION NO OF TOURISTS PERCENTAGE
YES 40 80
NO 10 20
TOTAL 50 100
ANALYSYS:

 For 40 tourists satisfaction of safety and security of tourists is satisfied.
 For 10 tourists satisfaction of safety and security of tourists is not satisfied.

4.7: GRAPH SHOWING THE TOURIST OPINION ABOUT SATISFACTION OF

50 TOURISTS
20%
YES
NO
80%
INTERPRETATION:

 For 80% tourists satisfaction of safety and security of tourists is satisfied.
 For 20% tourists satisfaction of safety and security of tourists is not satisfied.

4.8: TABLE SHOWING THE DISTURBANCE OF TOURIST DUE TO THE PERSONAL

ISSUES:
ALWAYS 3 6
SOMETIMES 34 68
NEVER 13 26
TOTAL 50 100
ANALYSIS

 For 3 tourists always disturbance by personal issues.
 For 34 tourists sometime have disturbance by personal issues.
 For 13 tourists never have disturbance by personal issues.

4.8: GRAPH SHOWING THE DISTURBANCE OF TOURIST DUE TO THE PERSONAL

ISSUES:
50 TOURISTS
6%
26%
ALWAYS
SOMETIME
NEVER
68%
INTERPRETATION:

 For 6% tourists always disturbance by personal issues.
 For 68% tourists sometime have disturbance by personal issues.
 For 26% tourists never have disturbance by personal issues.

4.9: TABLE SHOWING THE OPINION OF THE TOURISTS FOR THEIR EXPENSES:
SATISFIES 18 36
NEUTRAL 23 46
DIS SATISIES 9 18
TOTAL 50 100
ANALYSIS

 For 18 tourists are satisfied for their expenses.
 For 23 tourists are neutral for their expenses.
 For 9 tourists are dissatisfied for their expenses.

4.9: GRAPH SHOWING THE OPINION OF THE TOURISTS FOR THEIR EXPENSES:
50 TOURISTS
18%
36% SATISFIES
NEUTRAL
DIS SATISFIES
46%
INTERPRETATION:

 For 36% tourists are satisfied for their expenses.
 For 46% tourists are neutral for their expenses.
 For 18% tourists are dissatisfied for their expenses.

4.10: TABLE SHOWING THE TOURISTS RATING ABOUT TOURISM SAFETY AND
SECURITY IN BANGALORE.
RATING NO OF TOURISTS PERCENTAGE
1 2 4
2 4 8
3 15 30
4 19 38
5 10 20
TOTAL 50 100
ANALYSIS:

 2 tourists rated 1.

4.10: TABLE SHOWING THE TOURISTS RATING ABOUT TOURISM SAFETY AND
SECURITY IN BANGALORE.
50 TOURISTS
38
30
19 20
15
10
8
2 4 4
1 2 3 4 5
INTERPRETATION:


4.11: TABLE SHOWING THE TOURISTS OPINION ON INFRASTRUCTURE OF

BANGLORE.
INFRASTRUCTURE NO OF TOURISTS PERCENTAGE
PROPER
INFRASTRUCTURE 35 70
IMPROPER
INFRASTUCTURE 15 30
TOTAL 50 100
ANALYSIS

 For 35 tourists are in the opinion of proper infrastructure.
 For 15 tourists are in the opinion of improper infrastructure.

4.11: TABLE SHOWING THE TOURISTS OPINION ON INFRASTRUCTURE OF

BANGLORE.
50 TOURISTS
30%
PROPER INFRASTRUCTURE
IMPROPER INFRASTRUCTURE
70%
INTERPRETATION:

 For 70% tourists are in the opinion of proper infrastructure.
 For 30% tourists are in the opinion of improper infrastructure.

4.12: TABLE SHOWING THE TOURISTS OPINION OF AGGRESSIVE ONLINE AND

OTHER MARKETING STRATEGIES TO PROMOTE BANGALORE.
PROMOTION NO OF TOURISTS PEERCENTAGE
YES 30 60
NO 20 40
TOTAL 50 100
ANALYSIS

 For 30 tourists agree yes to the opinion of aggressive online and marketing strategies
to promote Bangalore.
 For 20 tourists agree no to the opinion of aggressive online and marketing strategies
to promote Bangalore.

4.12: TABLE SHOWING THE TOURISTS OPINION OF AGGRESSIVE ONLINE AND

OTHER MARKETING STRATEGIES TO PROMOTE BANGALORE.
50 TOURISTS
40%
YES
NO
60%
INTERPRETATION:

 For 40% tourists agree yes to the opinion of aggressive online and marketing
strategies to promote Bangalore.
 For 60% tourists agree no to the opinion of aggressive online and marketing
strategies to promote Bangalore.

4.13: TABLE SHOWING THE TOURISTS OPINION ON FUND INVESTED IN

BANGALORE FOR HERITAGE MONUMENTS.
FUNDS NO OF TOURISTS PERCENTAGE
HIGH FUNDS 42 84
LOW FUNDS 8 16
TOTAL 50 100
ANALYSIS

 For 42 tourists agree hug funds to the opinion on fund invested in Bangalore for
heritage monuments.
 For 8 tourists agree low funds to the opinion on fund invested in Bangalore for
heritage monuments.

4.13: TABLE SHOWING THE TOURISTS OPINION ON FUND INVESTED IN

BANGALORE FOR HERITAGE MONUMENTS.
50 TOURISTS
16%
HIGH FUND
LOW FUND
84%
INTERPRETATION:

 For 84% tourists agree hug funds to the opinion on fund invested in Bangalore for
heritage monuments.
 For 16% tourists agree low funds to the opinion on fund invested in Bangalore for
heritage monuments.

4.14: TABLE SHOWING THE PRESENT POSITION AND CONDITION OF TOURISM

IN BANGLORE.
PRESENT POSITION
AND CONDITION NO OF TOURISTS PERCENTAGE
EXCELLENT 5 10
ABOVE AVERAGE 35 70
AVERAGE 10 20
POOR 0 0
TOTAL 50 100
ANALYSIS

 For 5 tourists excellent present position and condition of tourism in Bangalore.
 For 35 tourists above average present position and condition of tourism in Bangalore.
 For 10 tourists average present position and condition of tourism in Bangalore.
 For 0 tourists poor present position and condition of tourism in Bangalore.

4.14: TABLE SHOWING THE PRESENT POSITION AND CONDITION OF TOURISM

IN BANGLORE.
50 TOURISTS
10%
20%
EXCELLENT
ABOVE AVERAGE
AVERAGE
POOR
70%
INTERPRETATION:

 For 10%tourists excellent present position and condition of tourism in Bangalore.
 For 70% tourists above average present position and condition of tourism in
Bangalore.
 For 20% tourists average present position and condition of tourism in Bangalore.
 For 0% tourists poor present position and condition of tourism in Bangalore.

4.15: TABLE SHOWING THE LEVEL OF SUPPORT GIVEN BY GOVERNMENT AND

NON GOVERNMENT AGENCIES:
AGENCIES NO OF TOURISTS PERCENTAGE
GOVERNMENT 30 60
NON GOVERNMENT 20 40
TOTAL 50 100
ANALYSIS

 For 30 tourists the support given by government agencies.
 For 20 tourists the support given by non-government agencies.

4.15: TABLE SHOWING THE LEVEL OF SUPPORT GIVEN BY GOVERNMENT AND

NON GOVERNMENT AGENCIES:
50 TOURISTS
40%
GOVERNMENT
NON GOVERNMENT
60%
INTERPRETATION:
 For 60% tourists the support given by government agencies.

 For 40% tourists the support given by non-government agencies.

4.16: TABLE SHOWING THE COMMECIAL VIABILITY OF TOURISM IN

BANGALORE.
COMMERCIAL
VAIABILITY NO OF TOURISTS PERCENTAGE
GREAT 35 70
SATISFIABLE 10 20
NON SATISFIABLE 5 10
TOTAL 50 100
ANALYSIS

 For 35 tourists have great opinion on the commercial viability of tourism in
Bangalore.
 For 10 tourists have satisfiable opinion on the commercial viability of tourism in
Bangalore.
 For 5 tourists have non satisfiable opinion on the commercial viability of tourism in
Bangalore.

4.16: TABLE SHOWING THE COMMECIAL VIABILITY OF TOURISM IN

BANGALORE.
50 TOURISTS
10%
20% GREAT
SATISFIABLE
NON SATISFIABLE
70%
INTERPRETATION:
From the above graph it can be interpreted that out of 50 tourists,
 For 70% tourists have great opinion on the commercial viability of tourism in
Bangalore.
 For 20% tourists have satisfiable opinion on the commercial viability of tourism in
Bangalore.
 For 10% tourists have non satisfiable opinion on the commercial viability of tourism
in Bangalore.

4.17: TABLE SHOWING THE OPINION OF THE PROBLEM FACED BY THE

TOURISM IN BANGALORE BY TOURISTS.
PROBLEM LEVEL NO OF TOURISTS PERCENTAGE
LESS 35 70
MEDIUM 10 20
MORE 5 10
TOTAL 50 100
ANALYSIS

 For 35 tourists problem faced is less in Bangalore.
 For 10 tourists problem faced is medium in Bangalore.
 For 5 tourists problem faced is more in Bangalore.

4.17: TABLE SHOWING THE OPINION OF THE PROBLEM FACED BY THE

TOURISM IN BANGALORE BY TOURISTS.
50 TOURISTS
10%
20% LESS
MEDIUM
MORE
70%
INTERPRETATION:

 For 70% tourist problem faced is less in Bangalore.
 For 20% tourist problem faced is medium in Bangalore.
 For 10% tourist problem faced is more in Bangalore.

4.18: TABLE SHOWING THE OPINION OF COMMERCIAL PROSPECTS OF

TOURISM IN BANGALORE.
COMMERCIAL
PROSPECTS NO OF TOURISTS PERCENTAGE
YES
40 80
NO
10 20
TOTAL
50 100
ANALYSIS

 For 40 tourist agree yes for the commercial prospects.
 For 10 tourist agree no for the commercial prospects.

4.18: TABLE SHOWING THE OPINION OF COMMERCIAL PROSPECTS OF

TOURISM IN BANGALORE.
50 TOURISTS
20%
YES
NO
80%
INTERPRETATION:

 For 80% tourist agree yes for the commercial prospects.
 For 20% tourist agree no for the commercial prospects.

CHAPTER – V
SUMMARY OF FINDINGS, SUGGESTION AND
CONCLUSION.
5.1 FINDINGS:
 Majority of the tourists are in the age group of 40-60.
 Majority of the tourists are male.
 Majority of tourists agree for the safety and security provided is good.
 Majority of tourists are satisfied (in grading) for the safety and security.
 Majority of tourists are agreed for the negligence of safety and security.
 Majority of tourists says there is comfortable in safety and security for tourists.
 Majority of tourists have satisfaction in tourist’s safety and security.
 Majority of the tourists sometimes have disturbance due to personal problems.
 Majority of tourists have neutral opinion for the expenses done by tourists.
 Majority of tourists have rated 4 for the safety and security.
 Majority of tourists are agrees with proper infrastructure.
 Majority of tourists agree yes for online and other marketing strategies to promote
Bangalore.

 Majority of tourists are in the opinion of high fund investment for heritage
monuments.
 Majority of tourists have satisfactory present position and condition of tourism.
 Majority of the tourists support to the government agencies.
 Majority tourists are satisfiable about the assess the commercial viability of tourism
 Majority of the problem faced by tourists are less.
 Majority of tourist agree yes for the commercial prospects.

5.2 SUGGESTIONS
 Majority of the tourists are in the age group of 40-60 the tourism industry in
Bangalore has to concentrate on the age group and provide necessary facilities in
large number.
 Majority are males and tourism industry in Bangalore should give facility like giving
trust like good environment, good logistics facility, accommodation for female can
visit as male can visit by giving safety and security.
 Majority tourist satisfied (by grading) for the safety and security but that is not up to
mark so providing extra benefits in facility can satisfy the tourists.
 Majority of tourists are agreeing for the negligence it is one of the problem for
tourists so tourism industry in Bangalore should not neglect about any matter so that
tourists feel secured.
 Majority of tourists are satisfactory but not fully about the safety and security of
tourists so by getting feedbacks from the unsatisfactory tourist’s tourism industry in
Bangalore should try to improve the quality of facilitating tourists.
 Majority of the tourists enter into personal problem occurred by the tourists can make
them live the tourists visit so that the cost putted on the tourist cannot be refunded so
if it is possible tourism industry should refund.
 Majority of tourists have neutral opinion for the expenses done because in some
places the facilities are good but in some places facilities are not that much good.
 Majority of the tourists have rated 4 for the tourists safety and security but tourism
industry should look towards increasing the rating up to 5 so that the safety and
security will be fully satisfied and
 Majority of tourists will get soughs of belongingness and happy to visit Bangalore
again and again so trade industry will be getting good image of Bangalore in other
places.

 Majority of the tourists agree for the infrastructure is good but tourism industry
should look at it still more carefully so that tourists should not have little
infrastructure deficiency.
 Majority like the online and other marketing strategies so that they can get their
things in footstep and need not be searching for it when they come to tours and which
helps in promoting Bangalore also.
 Majority tourists are in the opinion of high funding for heritage monuments so
industry should look at it and reduce funds and look tourists enjoy visit with less
funds and also it should not occur loss to tourism industry also.
 Majority of tourists support the government agencies rather than non-government

agency but non-government agencies also act as giving good safety and security
measurements so for making understand of non-government agencies their activity
advertisements should be given.
 Majority of the tourists agree that problem faced is less which is the hard work of
government as well as non-government agencies and taking this as positive approach
both should increase their progress day by day in various activates and works.
 Majority of tourists agree for commercial prospects. And satisfiable about the assess
the commercial viability of tourism.

5.3 CONCLUSION
 The tourists are satisfied with the tourism.

 The tourists are rated 4 about the safety and security, because of this we may
consider that they are happy with their tourism.
 The tourist is comfortable by the facilities provided to them.
 The tourists are satisfied for the safety and security provided to them.
 Tourists are in the opinion of they are getting safety and security in proper way.
 There is neutral opinion for the expenses done by tourists which show that the
tourists are provided services for their money worth fully.
 The tourists agree yes for the commercial prospects.
 The problem faced by tourists is less.
 The tourists have great opinion on the commercial viability of tourism in Bangalore.
 The tourists support the government agencies more.
 The tourists have agree for average present position and condition of tourism in
Bangalore.
 The tourists agree hug funds to the opinion on fund invested in Bangalore for
heritage monuments.
 The tourists agree yes to the opinion of aggressive online and marketing strategies to
promote Bangalore.
 The tourists are in the opinion of proper infrastructure.
As my objective of the study:
I have done an in depth study about the impact of safety and security of tourism,
narrated the present position and condition of tourism in Bangalore, evaluated the level of
support given by government and non-government agencies towards tourism promotion in
Bangalore, assessed the commercial viability of tourism in Bangalore, line up the specific
problems faced by tourism in Bangalore, identified and narrated the commercial prospects of
tourism in Bangalore.

BIBILOGRAPHY
BOOKS:
 Tourism by Bernard Cohen and Charles R Goeldner.
 Public safety and security administration by P.J. Ortmeier.
 Bhatia.A.K, Tourism development, Principles and practices, sterling Publishers, New
Delhi 1982.
 Reilly T. Robert, ‘Travel and Tourism Marketing Techniques’. Delmar Publications,
New York.
WEBSITE:
 www.travelindustrycareers.org/industry-sector/transport.
 www.economywatch.com.
 www.gov.uk.
 www.touristmandmore.com.
 www.safecoastaltourism.org.
 www.researchgate.net.
 www.bangaloreindia.org.

Dear tourists,
I VEDASHREE.S pursuing MBA in G.F.G.C, Vijayanagar
As per the 3rd semester regulation, dissertation project report is to be submitted to university.
I am conducting a research on the topic -A Study on Tourism Industry in Bangalore with
Special Reference to Safety and Security of Tourists.
So I request you (tourists) to please fill this questionnaire to the best of your knowledge and
enable me to complete the project.
QUESTIONNAIRE:
 PERSONAL INFORMATION:
1. NAME:
2. AGE:
3. GENDER: MALE ( ) FEMALE ()
4. RELIGION:
 QUESTIONS ABOUT BANGLORE TOURISM:
5. Are you happy with tourist place in Bangalore:

Yes () No ( )
6. Are you a regular tourist to Bangalore:
Yes () No ( )
7. Bangalore is a garden city and it is a beautiful place:
Yes () No ( )
8. Visiting Bangalore is an:
Great experience ( ) Satisfactory experience ( ) Bad experience ( )
9. Do you find sought of belongingness when you come to Bangalore:

Yes ( ) No ( )

 QUESTIONS RELATED TO SAFETY AND SECURITY:
10. How did you feel the working system of safety and security is organised:
Great ( ) Satisfied ( ) Un-satisfied ( )
11. Are you finding negligence in safety and security system in Bangalore:
Yes ( ) No ()
12. Are you comfortable with the working system of safety and security :
Yes ( ) No ()
13. Do suffer for the expenses or money spent for the safety and security services
provided in Bangalore:
Yes ( ) No ()
14. Do you think safety and security service should be much more well organised :
Yes ( ) No ()
15. Do you think women are happy with safety and security provided:
Yes () No () May be yes ( ) May be ( )
 QUESTION RELATED TO PROJECT:
16. Do you think safety and security is well organised:

o YES ()
o NO ()
o MODERATE ()
17. Do you think safety and security in Bangalore is:
o Great ()
o Satisfied ()
o Not satisfied ()
18. Do you think there is negligence for safety and security:
o Agree ()
o Disagree ()
19. Are you comfortable with the safety and security provided:
o Yes ()
o No ()

20. Do you think whether the safety and security provided is satisfactory :
o Yes ()
o No ()
21. Do you feel disturbance due to personal issues:
o Always ()
o Sometimes ()
o Never ()
22. Do you feel expenses done in Bangalore is:
o Satisfactory ()
o Neutral ()
o Not satisfactory ()
23. How much do you rate for the safety and security in Bangalore:
o 1 ()
o 2 ()
o 3 ()
o 4 ()
o 5 ()
24. Do you feel infrastructure of Bangalore is:

o Proper ()
o Improper ( )
25. Do you think there is aggressive online and other marketing strategies to promote
Bangalore:
o Yes ()
o No ()
26. Do you think the fund invested in Bangalore for heritage monuments is
o High fund ( )
o Low fund ( )
27. Do you think present position and condition of tourism in Bangalore is
o Excellent ()
o Above average ()
o Average ()
o Poor ()
28. The support given by which kind of agencies is good
o Government ()
o non-government ()

29. Do you think commercial viability in Bangalore is

o Great ()
o Satisfiable ()
o Non satisfiable ( )
30. Do you think there is lack of problem:
o Less ()
o Medium ()
o More. ()
31. Do you think there is commercial prospects:
o Yes ()
o No ()
32. Any suggestions about safety and security of tourists.

…………………………………………………………………………………….
…………………………………………………………………………………….
Thank you for becoming a part of my research.

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“A STUDY ON TOURISM INDUSTRY IN BANGALORE WITH SPECIAL

REFERANCE TO SAFETY AND SECURITY OF TOURISTS”

Government First Grade College, Vijayanagar Page 1

Government First Grade College, Vijayanagar Page 2

Government First Grade College, Vijayanagar Page 3

Government First Grade College, Vijayanagar Page 4

1.2 SAFETY AND SECURITY

LIMITATIONS OF SAFETY AND SECURITY:

Government First Grade College, Vijayanagar Page 6

1.3 TOURISM IN BANGALORE:

BANGA LORE AT GLANCE

District Bangalore urban

Type Municipal corporation

Government First Grade College, Vijayanagar Page 7

Commissioner N Manjunatha Prasad

Megacity 709km sq.

Metro 8,005km sq.

Density 17,000/km sq.

Time zone UTC+05:30

Pin code 590XXX

Vehicle registration KA-01,02,03,04,05,41,50,51,52,53,57,58,59,60,61

Metro GDP $45 to $83billion(PPP)

Official language Kannada

Tourism places in Bangalore:

Government First Grade College, Vijayanagar Page 8

Government First Grade College, Vijayanagar Page 9

Government First Grade College, Vijayanagar Page 10

2.1 LITERATURE REVIEW

2. Sinha P.K and Sahoo.S.C.(1994):Service Marketing, Himalaya Publishing House

3. Bhatia A.K. (1997): “Tourism Management and Marketing”, Sterling Publication

Government First Grade College, Vijayanagar Page 11

5. Reddy A.K.V.S (2008): “Tourism – A Catalyst for Economic Development Seminar

7. Ganesan G.and Chandrasekar Rao.K (2006)

Government First Grade College, Vijayanagar Page 12

10. Aneja Puneet(2005)

11. Sasikumar K, Binu R (2004)

12. Sasankan Silpa (2004)

2.2 STATEMENT OF THE PROBLEM

1. Lack of proper infrastructure.

Government First Grade College, Vijayanagar Page 13

2.4 SCOPE OF THE STUDY

Government First Grade College, Vijayanagar Page 14

Type of research methodology

2.6 DATA COLLECTION

Government First Grade College, Vijayanagar Page 15

All tourists come to Bangalore.

2.8 PLAN OF ANALYSIS

Government First Grade College, Vijayanagar Page 16

2.9 LIMITATIONS OF THE STUDY

4. This made the reliability factor to come down.

7. The study is limited to Bangalore.

8. Due to the time constraints collecting detailed information may be difficult.

Government First Grade College, Vijayanagar Page 17

2.10 CHAPTER SCHEME

(As per the MBA DISSERTATION GUIDELINES from university website)

3. PROFILE OF THE ORGANIZATION :

4. DATA ANALYSIS & INTERPRETATION :

5. SUMMARY OF FINDINGS , CONCLUSIONS AND SUGGESTIONS :

Government First Grade College, Vijayanagar Page 18

Bangalore – The Garden City

Places of Tourism interest in Bengaluru (Bangalore)

Government First Grade College, Vijayanagar Page 19

Attara Kacheri (Karnataka High Court)