Conclusion (Nike)

Nike is a good example of innovative contemporary company that we would like to

join. Nike provides clear career paths and wonderful opportunity to expose your

potential. Company’s management is extremely effective and because of

decentralized approach combined with encouraging all sorts of innovation,

innovative ideas come from everywhere, allowing low-level managers to become part

of the history. Nike is a very successful company, a true market leader. Company’s

approach to marketing, advertising and getting feedback from the customers provides

an effective model on which others can learn. Also, Nike is a very flexible company

that feels and reacts to all shifting trends in its market and industry. Though the

company has certain ethical issues to resolve, it is still a socially responsible company

with strong image.