Do you have insurance/Investment plan on your name?

In which company you would like to purchase investment plan?

Which of these long-term savings you are aware of?

life insurance fixed deposit

mutual fund securities
other
9% 5%

19%
67%
Provide the reasons behind choosing particular investment company

safety brand name

good returns good track record
other
0%

48% 48%

4%
Are you able to recall “ad” about life insurance in general and/ or life insurance
product in particular?

yes no
24%

76%
If yes what is the main message that you get from the AD?

RISK COVERAGE
PROTECTION OF THE FAMILY
LONG TERM SAVINGS
TAX BENEFITS
OTHER
18% 0% 23%

59%
What kind of insurance policy / plan you would prefer to purchase at this stage?

life insurance child plans pension plans other

9% 0%
5%

86%
Do you agree that the services provided by insurance companies are delivered
effectively?

yes no
5%

95%