Pototan, officially the Municipality of Pototan, is a 1st class municipality in the province of Iloilo,

Philippines.

The town lies on the banks of the Suage River, 30 kilometres (19 mi) north from Iloilo City. The town
has an area of 94 km², 85% of which is agricultural land. In December 1997, it was declared as the
"Christmas Capital of Western Visayas" because of its famed Christmas Festival of Lights.

Considered the rice granary of Panay, the town is bordered by Dingle to the north, Zarraga to the
south, Barotac Nuevo to the east, New Lucena, Iloilo and Mina to the west.