Market Study

The mobile apps gain importance at a global level due to their ease of use and user-
friendly interface. As these apps provide the specific information required by the user,
these apps become the basic need of anyone using the personal portable devices such
as smartphones, tablets, or laptops, this market is segmented on the basis of
marketplace, app category, and geography. Based on the marketplace, it is classified
into Google play store, Apple app store, and others. By app categories, it is divided into
gaming, music & entertainment, health & fitness, travel & hospitality, e-Commerce &
retail, education & learning, and others (news and media, magazines, whether forecast,
food and beverages, and utilities). The regional market is further analyzed across North
America, Europe, Asia-Pacific, and LAMEA.
Global app downloads topped 175 billion and consumer spending exceeded $86 billion
in 2017. The difference between the total downloads App Annie is reporting (175b)
and the 91.5 billion recently reported by the firm Sensor Tower in its own year-end
wrap-up can be attributed to how the data was gathered. Sensor Tower’s figures are
drawn from the iOS App Store and Google Play. App Annie, however, also includes third-
party Android stores in its analysis – that’s how it has visibility into China, where Google
Play doesn’t have a presence. In 2017, consumers downloaded 178.1 billion mobile
apps to their connected devices. In 2022, this figure is projected to grow to 258.2
billion app downloads. The most-downloaded non-gaming app publishers in the
Google Play Store in January 2018 were Facebook, WhatsApp and Google. Facebook
ranked first with over 130 million monthly app downloads worldwide. Mobile games
are also set to generate a large volume of app downloads to mobile devices - all of
the leading gaming app publishers in the Google Play Store had double-digit download
figures without any signs of slowing down.

The global market application could worth 6,3 billion dollars in 2021, according to the
predictions of App Annie, this value represents a grew up of 380%, against the 1,3
billion dollars in 2016. The grew in large scale of the global market value, by the report,
must be the fact that exist even more people in the world using smartphone and the
big number of mobile app´s. The company tell the people spent most of the time using
their app´s, this continuous increase in the mobile users and the growth of unique
subscriber base in the telecom industry drive the market growth for the global mobile
application market during the forecast period. The attacks and threats to cyber
security is expected to be restraint the market as the wide spread internet connectivity
sometimes exposes the user information while installing the apps as well as using
them, creating a potential threat to the personal and confidential information.