Task10 Presentation

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Final Communication Plan

By: Jared Backner, Brady Ettenson, Jialiang Jiang,


Thomas Coppinger, Nick Lyons and Oscar
Agenda
Introduction

Situation

Background & Analysis

Recommendations

Response

Timeline

Conclusion

Q&A
Introduction
What Challenges Do We Face?
Consumer Reviews
The Cause
Background and Analysis
Musk Lacks Leadership
Employee Recommendation

Working Increase
Unionzie
Condition Productivity
Management
Recommendation
● Tesla and SpaceX
● Lack of Involvement
● Division of Responsibility
Consumer Recommendation

● Invest in advertise marketing campaign

● Use fuel efficiency as Teslas trademark

● Flipping Teslas negative image


The Next Steps

Create a Narrative

Advertisement - Consumer

Hire an Executive Staff - Management

Form a Union - Employees


Projected Budget

● Forming a Union: > $400,000 + Costs

Associated

● Hiring Executive Staff: 5 Employees - $1.15

million + Yearly Salaries, Benefits, etc.

● Running a Commercial: $350,000


Timeline
Closing

● Elon Musk hindering Teslas progress

● Must transform stakeholder outlook

● Solution to save Tesla from fall out


Questions
● Challenge
● Root cause
● Leadership
● Recommendation
● Budget
● Timeline
Thanks for listening!

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