Comparison of

Top QSR Brands

on Facebook in
Q4-2015

Oct 01, 2015 - Dec 31, 2015

 Top QSR Brands on Facebook Q4-2015

For this report, we looked at the Facebook

strategies of the top 10 QSR brands, according to
the annual list of the Top 50 best performing QSR
brands published in QSR Magazine.

Read on to find out how brands like Starbucks,

Burger King, Subway, Taco Bell and Pizza Hut
performed.
QSR Brands – Q4,2015
 Highlights

• With a growth rate of 1.9%, Wendy's enjoyed the highest Fan Growth Rate among the 10
brands analyzed

• Of the brands analyzed, Wendy's also engaged the best with their Fans

• Among the QSR brands analyzed, on an average, 88% of content posted by brands was
“brand related”

• 52,056 new Posts were written across these 10 ‘brand walls’. That’s an average
of 56.0 Posts per day - per wall!

QSR Brands – Q4,2015

 Key Findings

• Unsurprisingly, the most engaging content among the top brands is brand related –
pictures of food are universally loved!

• Apart from contents and offers, Fans of most brands engaged best with new products,
additions to menus as well as the re-introduction of old favorites.

• Between the fuss about their red cups, and their offers of free coffee - Starbucks
commanded the most Likes, Comments and Shares among the group.

QSR Brands – Q4,2015

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
 Fans
Starbucks Coffee had the largest fan base of 36,076,316 while Wendy's showed the highest fan
growth of 1.91%.
McDonald's(US) Taco Bell Burger King Chick-fil-A Panera Bread
Subway Starbucks Coffee Dunkin' Donuts US(US) Pizza Hut(US) Wendy's

2.50%

2.00%

1.50%
Growth %

1.00%

0.50%

0.00%
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000K

-0.50%
Number of Fans

QSR Brands – Q4,2015

 Fans - Geography
United States Philippines Countries < 2% Mexico Canada
Argentina Brazil Other Countries Germany United Kingdom
100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

QSR Brands – Q4,2015

 Conversations
Wendy's had the highest PTAT of 2.54% as a percentage of its average number of Fans during this
time period.
McDonald's(US) Taco Bell Burger King Chick-fil-A Panera Bread
Subway Dunkin' Donuts US(US) Starbucks Coffee Pizza Hut(US) Wendy's

3.0%
People talking about (as % of Fans)

2.5%

2.0%

1.5%

1.0%

0.5%

0.0%
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000K

Average Number of Fans

QSR Brands – Q4,2015

 Engagement - Posts
Dunkin' Donuts US(US) published the greatest number of posts (235). Wendy's had the highest
average engagement, with a score of 857.
Engagement Score Number of Posts
Number of Posts
0 50 100 150 200 250

Wendy's

Pizza Hut(US)

Dunkin'…

Starbucks…

Subway

Panera Bread

Chick-fil-A

Burger King

Taco Bell

McDonald's(…

0 100 200 300 400 500 600 700 800 900

Engagement Score
QSR Brands – Q4,2015
 Engagement Breakdown
Starbucks Coffee received the most number of Likes (3,658,834), the most number of Comments
(150,111) and had the most number of Shares (178,742).
Likes Comments Shares

Wendy's

Pizza Hut(US)

Starbucks Coffee

Dunkin' Donuts US(US)

Subway

Panera Bread

Chick-fil-A

Burger King

Taco Bell

McDonald's(US)

0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000

QSR Brands – Q4,2015

 Most Engaging Brand Posts

Pizza Hut(US) Burger King Pizza Hut(US)

Wed, Dec 2 at 9:06 AM EST Fri, Nov 20 at 6:23 PM EST Mon, Nov 9 at 12:37 PM EST

When these three families ordered a Triple Treat Box, It's here. It's real. It's $19.99. Order your Triple Treat
Chill out. Surge is here. #SurgeComeback
they weren't expecting this to happen. Box now. bit.ly/1kGcdZb

Engagement Engagement Engagement

Likes Comments Shares Sentiment Likes Comments Shares Sentiment Likes Comments Shares Sentiment
Score Score Score

1,000 41,668 4,386 15,145 Positive 1,000 112,261 6,190 12,590 Positive 1,000 58,579 17,322 16,594 Positive

QSR Brands – Q4,2015

 Most Engaging Brand Posts

Starbucks Coffee Wendy's Wendy's

Sun, Nov 1 at 9:00 AM EST Wed, Oct 21 at 2:42 PM EDT Mon, Oct 12 at 11:00 AM EDT

If you’ve got four bucks, you’ve got the 4 for $4 Meal.

Welcome back, red cups! The new 4 for $4 Meal. Believe it. Eat it.
Take that, economy.

Engagement Engagement Engagement

Likes Comments Shares Sentiment Likes Comments Shares Sentiment Likes Comments Shares Sentiment
Score Score Score

1,000 572,353 16,633 20,107 Positive 1,000 134,662 18,979 16,813 Positive 1,000 570,751 47,864 49,485 Positive

QSR Brands – Q4,2015

 Fan Posts
Starbucks Coffee's Facebook Page saw the highest number of Fan posts (16,497).

Wendy's

Pizza Hut(US)

Dunkin' Donuts US(US)

Starbucks Coffee

Subway

Panera Bread

Chick-fil-A

Burger King

Taco Bell

McDonald's(US)

0 2000 4000 6000 8000 10000 12000 14000 16000 18000

Number of Fan Posts
QSR Brands – Q4,2015
 Sentiment Analysis
Chick-fil-A received the highest percentage of Positive Sentiment (38.00%).

Negative Neutral Positive

Wendy's

Pizza Hut(US)

Dunkin' Donuts US(US)

Starbucks Coffee

Subway

Panera Bread

Chick-fil-A

Taco Bell

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

QSR Brands – Q4,2015

 Brand Responses
Pizza Hut US responded to the highest percentage of Fan posts (62.45%).

Taco Bell Chick-fil-A Panera Bread Subway Starbucks Coffee Dunkin' Donuts US(US) Pizza Hut(US) Wendy's
70.0%
% of Fan Posts Brand Responded to

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%
0 100 200 300 400 500 600 700 800 900 1000
Average Response Time (mins)

QSR Brands – Q4,2015

 Share Of Voice – Volume of Posts
Dunkin' Donuts US published the most with 235 posts, among the QSR brands

Dunkin' Donuts US(US) Subway Wendy's Taco Bell Chick-fil-A

McDonald's(US) Panera Bread Burger King Starbucks Coffee Pizza Hut(US)

11%

5%
34%
7%

5%

10%
5%

8% 10%
5%

QSR Brands – Q4,2015

 Share Of Voice – Likes
Starbucks Coffee received the largest volume of Likes (3,658,834), among the QSR brands.

Dunkin' Donuts US(US) Subway Wendy's Taco Bell Chick-fil-A

McDonald's(US) Panera Bread Burger King Starbucks Coffee Pizza Hut(US)

1%
1%

5%

24%

37%

3%
7%

3%
17%
2%

QSR Brands – Q4,2015

 Share Of Voice – Comments
Starbucks Coffee received the largest volume of Comments (150,111), among the QSR brands.

Dunkin' Donuts US(US) Subway Wendy's Taco Bell Chick-fil-A

McDonald's(US) Panera Bread Burger King Starbucks Coffee Pizza Hut(US)

3% 3%

8%

25%

29%

5%

6%
11%
9%

1%

QSR Brands – Q4,2015

 Share Of Voice – Shares
Starbucks Coffee received the largest volume of Shares (178,742), among the QSR brands.

Dunkin' Donuts US(US) Subway Wendy's Taco Bell Chick-fil-A

McDonald's(US) Panera Bread Burger King Starbucks Coffee Pizza Hut(US)

2% 3%

10%

23%

29%

5%

10%

12% 5%

1%

QSR Brands – Q4,2015

 Campaign Comparison
During this time period, TACO BELL® AND PLAYSTATION® GAME was the most engaging campaign
run by Taco Bell. Pizza Hut US published the most content (15) in its $5 Flavor Menu campaign.
Engagement Score Number of Posts
Number of Posts
0 2 4 6 8 10 12 14 16

Enter for a chance to…

$5 Flavor Menu(Pizza…

#BeDunkinCool(Dunki…

#StarbucksReserve(Sta…

#WhereSuperHeroesEa…

#SandwichAptitudeTes…

#HolidayMVP(Chick-…

#McWhopperProposal(…

TACO BELL® AND…

McPick 2 for $2…

0 100 200 300 400 500 600 700 800 900 1000
Engagement Score
QSR Brands – Q4,2015
Thanks For Reading!

To generate your own free report like this

for your own brands, head over to
Unmetric now
Create Your Free
Social Media Report Now
 Thanks!

Please contact us at

NotJustNumbers@unmetric.com

for any further information