RESEARCH OBJECTIVE AND METHODOLOGY

2.1 RESEARCH OBJECTIVE OF THE STUDY

The objective is to study those factors which can accelerate the marketability of the TATA VISTA
compared to its competitors.

 To understand the market potentiality for VISTA.

 To determine the acceptable price of the product.

 To determine the requirements and needs of the potential customers.

 To serve the customer through channel of distribution.

 To face the keen competition.

AREA CONSIDERED FOR THIS STUDY ARE:

Automobile history

Industry investment

Industry growth

Vehicle production

Auto export
2.2 RESEARCH METHODOLOGY

The process used to collect information and data for the purpose of making business decisions.
The methodology may include publication research, interviews, surveys and other
research techniques, and could include both present and historical information.
Research methodology is a way to systematically solve the research problem. It may be understood
as a science of studying how research is done scientifically. In it we study the various steps that
are generally adopted by a researcher in studying his research problem along with the logic behind
them. It is necessary for the researcher to know not only the research methods or techniques but
also the methodology.

2.3 RESEARCH DESIGN

Research designs are concerned with turning the research question into a testing project. The best
design depends on your research questions. Every design has its positive and negative sides. The
research design has been considered as a "blueprint" for research, dealing with at least four
problems: what questions to study, what data are relevant, what data to collect, and how to analyze
the results.

2.3.1 Types of Research Design

Exploratory Research:

Exploratory research is a type of research conducted for a problem that has not been clearly
defined. Exploratory research helps determine the best research design, data collection method and
selection of subjects. It should draw definitive conclusions only with extreme caution. Given its
fundamental nature, exploratory research often concludes that a perceived problem does not
actually exist. Exploratory research often relies on secondary research such as reviewing available
literature and/or data, or qualitative approaches such as informal discussions with consumers,
employees, management or competitors, and more formal approaches through in-depth interviews,
focus groups, projective methods, case studies or pilot studies. The Internet allows for research
methods that are more interactive in nature.

Descriptive research:

Descriptive research, also known as statistical research, describes data and characteristics about
the population or phenomenon being studied. However, it does not answer questions about eg:
how/when/why the characteristics occurred, which is done under analytic research. Although the
data description is factual, accurate and systematic, the research cannot describe what caused a
situation. Thus, Descriptive research cannot be used to create a causal relationship, where one
variable affects another. In other words, descriptive research can be said to have a low requirement
for internal validity. The description is used for frequencies, averages and other statistical
calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey
investigation. Qualitative research often has the aim of description and researchers may follow-up
with examinations of why the observations exist and what the implications of the findings are.

Causal Research:

It is the testing of a hypothesis on the cause and effect within a given market. Casual Research
explores the effect of one thing on another and more specifically, the effect of one variable on
another. The research is used to measure what impact a specific change will have on existing norms
and allows market researchers to predict hypothetical scenarios upon which a company can base
its business plan. For example, if a clothing company currently sells blue denim jeans, casual
research can measure the impact of the company changing the product design to the color white.
Following the research, company bosses will be able to decide whether changing the color of the
jeans to white would be profitable. To summaries, casual research is a way of seeing how actions
now will affect a business in the future.
 FINDINGS

 TATA MOTORS is number three in passenger car market after maruti-suzuki & hyundai.

 Majority of the customers see TATA MOTORS with savings.

 Most of the customers spend large sum of money

 Out of the samples, people are highly convinced that TATA MOTORS will yield them better
results

 As the sales of Maruti grows as well as Hundai’s santro is still doing well in mid size and small
size segment so the INDICA VISTA may be a good options for the company in this term for
sustaining sales in long run as well as in the current situations.

 Product will have a gradual progress. Because most industries would wait for the response
about the product from other Company

 Customers were educated by me, about fuel efficient cars by TATA MOTORS