INTRODUCTION TO THE STUDY

India is the second largest manufacturer and producer of two-wheelers in the

world. It stands next only to Japan and China in terms of the number of two-wheelers
produced and domestic sales respectively. This distinction was achieved due to variety of
reasons like restrictive policy followed by the Government of India towards the passenger car
industry, rising demand for Group of India and Honda of Japan. It has been the world’s
biggest manufacturer of two-wheeled motorized vehicles since 2001, when it produced 1.3
billion motorbikes in a single year.

In this report we will study about the three leading two-wheeler companies: Hero, Bajaj
Auto and TVS.

BAJAJ AUTO is a major Indian automobile manufacturer. It is India’s largest and the
world’s 4th largest two and three-wheeler maker. It is based in Pune, Maharashtra, with plants
in Akurdi and Chakan. Its real growth in numbers has come in the last four years after
successful introduction of a few models in the motorcycle segment.

TVS MOTOR is the third largest two-wheeler manufacturer in India and ranks among the
top ten globally. It is the first company in the world to be honored with The Deming prize for
Total Quality Management. The company was the first in India to launch 2-seater 50cc
moped and 100cc Indo-Japanese motorcycles.

HERO MOTORS limited, based in Delhi, is the world’s third largest manufacturer of
motorcycles after Honda and Yamaha. Hero is a joint venture that began in 1984 between the
Hero group of India and Honda group of Japan.

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 OBJECTIVES OF THE STUDY
 To compare the leading two-wheeler companies in bikes segment i.e. Hero, TVS and

Bajaj.

 To know the market share of these companies.

 To analyze the customer satisfaction.

 To analyze the customer preference.

 To know which manufacturer is providing better services.

 To study the behavioral factors of consumers in motor bikes.

 To suggest various factors to improve sales.

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 SIGNIFICANCE OF THE STUDY

 Few years before, only few models of bikes were available in the market and
not much option was available in the bikes segments, but now a day’s situation
is changed.
 The major leader of bikes are Hero , Bajaj Auto and TVS Motors.
 In this study consumer preferences will be recorded.
 It signifies that whether consumers are satisfied with their two wheeler or not.
 Also which company captured the major market share.

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 CONCEPTUALIZATION

Consumer behavior comprises the entire spectrum of activities and processes, which
individuals engage in when buying, using, acquiring or disposing of goods and services.
The focus of study in consumer behaviour is the individual making the purchase, but
sometimes he may be purchasing on behalf of somebody else. the study of consumer
behaviour is concerned with the decision process involved in a purchase. This process may
comprise physical and mental activities preceding and following the purchase event. During
this decision process, the consumer is influenced by a variety of factors.
This study is based on the consumer preferences towards bikes and scooters. During
the pilot survey I met some consumers who used bikes, but before using the bikes they used
scooter and they said that bikes are more successful now a days then the scooters because
bikes are available in large no of varieties with features, price, mileage etc
Consumer profile and the various companies producing consumption related items bikes and
scooters are studied in this project. Study of consumer behavior is the study of how
individuals make decisions to spend their available resources (like time, money and efforts)
on the

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 REVIEW OF EXISTING LITERATURE

SOURCE 1: TRIBUNE NEWS SERVICE,INDIA INNOVATIVE ,SEP

21,2003,GOURAV CHAUDHARY New Delhi

Bajaj Auto Limited (BAL) is undertaking a portfolio realignment exercise involving

greater focus on the motorcycle segment and innovative products in the scooter category to
revive domestic consumer interest in this segment

The product realignment exercise has primarily been necessitated by the changing
consumer preferences, and once market leaders, BAL was eventually relegated to lower ranks
in the competitive two-wheeler market. In an exclusive interview to The Tribune, group Vice
President Mr. Bajaj said that of the three sub-segments in motorcycles Bajaj were leaders in
two. Motorcycles presently account for 76 per cent of the two-wheeler industry sales

Mr. Bajaj acknowledged that the two-wheeler industry has seen growth tapering off in
the first few months of the current year. “Though scooters as a category declined, Bajaj Auto
at 14.6 per cent continues to record above industry growth (10.6 per cent) rate in motorcycles.

Mr. Bajaj did acknowledge that steel price increase will affect prices of
automobiles and two-wheelers as the “affect is severe and cannot be absorbed on permanent
basis by automobile industry.

He said that prices of steel have increased much more in India than in the
international market, as Indian steel have booked substantial export orders, from China. “In
the prevailing situation, the government should substantially reduce import duties to protect
Indian consumers”, Mr Bajaj pointed out.

With consumer preferences changing from scooters to motorcycles we are unable to

hold on to the number one position and had to relinquish its to a company (Hero) that had
only motorcycles in its product portfolio”. Mr. Bajaj said. NEW DELHI: The two-wheeler
business is heating up in India with Japanese automobile majors Yamaha and Suzuki
announcing new launches in the category in a bid to boost their sales.

SOURCE 2: TNN ,6,2012,,6.24 AM,DIPTI JAIN

While Suzuki Motorcycle India (SMIPL) launched Hayate, a 110cc bike targeting the semi-
urban and rural population in India, Yamaha marked its foray into the scooter segment in the
country with the 'Ray' model , aimed at young women. SMIPL also launched a new product,
Swish 125, in the scooter category.

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"Suzuki is growing at around 30% yearon-year in India. In the motorcycle segment, we are
yet to take off in India. Our objective is to marketing.be a volume player as we go ahead,"
said Atul Gupta, vice president, sales and marketing.
Despite Suzuki's dominance in the four-wheeler category in India, the company has not been
able to make its mark in the two-wheeler segment. The company is targeting a market share
of 35% in the scooter segment, up from 25% in the next one year, with the launch of the new
product. SMIPL, which is "virtually non-existent " in the motor cycle segment, is also
targeting its market share in the segment to grow four times in the next two years, from the
current countr.1

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 RESEARCH METHODOLOGY
Research in common parlance refers to a search for knowledge. Research can also
define as a systemized effort to gain new knowledge. Research methodology is a way to
systematically solve the research problem. It may be understood as a science of studying how
research is done systematically. This include over all research design, the sampling
procedure, the data collection method and analysis procedure.

Research Design: -

Research design is the arrangement of conditions for collection and analysis of data in
a manner that aims to combine relevant information to the research purpose with economy in
procedure.
This study is mainly descriptive research study, which is concerned with describing
the characteristics of a particular individual, group or a situation.

Sample Plan: -

Sampling Unit Bikes

Sampling Size 120
Area covered Sonipat city
Method of contact Questionnaire
Research Instrument Questionnaire/Literature/Articles

Collection of Data: -It includes both primary and secondary data.

 Primary Data: - Primary data gathered by using structured questionnaire &

getting it filled with respondents.
 Secondary Data: -
It’s collected through: -
a. Books
b. Articles
c. Websites
Analysis Pattern: -
a. By using percentages of data
b. By using pie- charts and Bar diagrams
By using tables

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 COMPANY’S PROFILE:

Founder Jamnalal Bajaj

Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries. Dominant
presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Office Akurdi Pune - 411035 India Tel.: +(91)-(20)-
27472851 Fax: +(91)-(20)-27473398

Works

E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com

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 KEY PERSONS:
Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Direct

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 COMPANY'S HISTORY
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in
India. In 1959, it obtained license from the Government of India to manufacture two- and
three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it
started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000
vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced
and sold 1 million vehicles in a year.
Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in
Maharashtra, western India, which produced 2,314,787 vehicles in 2009-10. The sales are
backed by a network of after sales service and maintenance work shops all over the country.

Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak
1976 - Bajaj Super
1977 - Rear engine Autorickshaw
1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100
1990 - Bajaj Sunny
1994 - Bajaj Classic
1995 - Bajaj Super Excel
1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)
2000 - Bajaj Saffire
2001 - Eliminator, Pulsar
2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover
DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2006 - Bajaj Platina
2007 - Bajaj Pulsar-220cc
 2009 – Bajaj Discover DTS-Si 100,125cc

Upcoming Models

Bajaj Krystal
Bajaj Blade
Bajaj Sonic
Bajaj XCD String

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 COMPANY PROFILE

“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship
company Hero Cycles. The two-wheeler manufacturing business of bicycle components had
originally started in the 1940’s and turned into the world’s largest bicycle manufacturer
today. Hero, is a name synonymous with two-wheelers in India today. The Munjals roll their
own steel, make free wheel bicycle critical components and have diversified into different
ventures like product design. The Hero Group philosophy is: “To provide excellent
transportation to the common man at easily affordable prices and to provide total satisfaction
in all its spheres of activity”. The Hero group vision is to build long lasting relationships with
everyone (customers, workers, dealers and vendors). The Hero Group has a passion for
setting higher standards and “Engineering Satisfaction” is the prime motivation, way of life
and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of Hero
Motors (HHM), headed an alliance between the Munjal family and Honda Motor Company
Ltd. (HMC). HHM Mission Statement is: “We, at Hero, are continuously striving for synergy
between technology, systems, and human resources to provide products and services that
meet the quality, performance, and price aspirations of our customers. While doing so, we
maintain the highest standards of ethics and societal responsibilities, constantly innovate
products and processes, and develop teams that keep the momentum going to take the
company to excellence in the new millennium”. This alliance became one of the most
successful joint ventures in India, until the year 1999 when HMC had announced a 100%
subsidiary, Honda Motorcycle & Scooter India (HMSI). This announcement caused the HHM
stock price to decrease by 30 percent that same day. Munjal had to come up with some new
strategic decisions as, HMSI and other foreign new entry companies were causing increased
intensity of rivalry for HHM.

But Hero is no more in the joint venture as it broke in 2012. Now Hero group of India has
emerged as HERO MOTO CORP.

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 BOARD OF DIRECTORS
No. Name of the Directors Designation
1 Mr. Brijmohan Lall Munjal Chairman & Whole-time
Director
2 Mr. Pawan Munjal Managing Director
3 Mr. Toshiaki Nakagawa Jt. Managing Director
4 Mr. Takao Eguchi Whole-time Director
5 Mr. Satyanand Munjal Non-executive Director
6 Mr. Om Prakash Munjal Non-executive Director
7 Mr. Tatsuhiro Oyama Non-executive Director
8 Mr. Masahiro Takedagawa Non-executive Director
9 Mr. Narinder Nath Vohra Non-executive & Independent
Director
10 Mr. Pradeep Dinodia Non-executive & Independent
Director
11 Gen.(Retd.) Ved Prakash Non-executive & Independent
Malik Director
12 Mr. Analjit Singh Non-executive & Independent
Director
13 Dr. Pritam Singh Non-executive & Independent
Director
14 Ms. Shobhana Bhartia Non-executive & Independent
Director
15 Dr. Vijay Laxman Kelkar Non-executive & Independent
Director

Hero Motorcycle Ltd.

Type Public company BSE:HEROHONDA M
Founded January 19, 1984 in Gurgaon, Haryana, India
Headquarters Haryana, India
Key people Om Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, Chairman Mr.
Toshiaki Nakagawa, Joint Managing Director
Mr. Pawan Munjal, Managing Director

Industry Automotive
Products Motorcycles, Scooters
Revenue U$ 2.8 billion
Website http://www.herohonda.com/site/home/home.asp

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 Hero Motorcycles Limited is an Indian manufacturer of motorcycles and scooters. Hero is a
joint venture that began in 1984 between the Hero group of India and Honda from Japan. It
has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when
it produced 1.3 million motorbikes in a single year. Hero's Splendor is the world's largest
selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in Haryana, India. It
specializes in dual use motorcycles that are low powered but very fuel efficient.

Models
Hero Splendor Plus

Hero Passion Plus

Hero Karizma

Hero CBZ

Hero Super Splendor

Hero CD Dawn

Hero CD Deluxe

Hero Achiever

Hero Glamour

Hero Ambition

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 TVS MOTOR COMPANY
The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar. As one of
India’s largest industrial entities it epitomizes Trust, Value and Service. It all began way back
in 1984 when Sundaram Clayton Limited (A TVS Group company) introduced its 50 CC
mopeds in the arena of road racing, notching up unbelievable speeds of 105 kmph. Since
then, there has been no looking back for TVS Motor Company. TVS Racing was established
in 1987 with the objective of improving the performance of its bikes. Over the years it has
provided valuable data, design inputs, development of reliable motorcycle models, excellent
vehicle dynamics & handling etc. The true evidence of it is seen in today's TVS Victor and
TVS Fiero. Today, there are over thirty companies in the TVS Group, employing more than
40,000 people worldwide and with a turnover in excess of USD 2.2 billion.
With steady growth, expansion and diversification, TVS commands a strong presence in
manufacturing of two-wheelers, auto components and computer peripherals. We also have
vibrant businesses in the distribution of heavy commercial vehicles passenger cars, finance
and insurance.
TVS Motor Company Limited, the flagship company of the USD 2.2 billion TVS Group, is
the third largest two-wheeler manufacturer in India and among the top ten in the world, with
an annual turnover of over USD 650 million.
The year 1980 is one to be remembered for the Indian two-wheeler industry, with the roll out
of TVS 50, India's first two-seater moped that ushered in an era of affordable personal
transportation. For the Indian Automobile sector, it was a breakthrough to be etched in
history. TVS Motor Company is the first two-wheeler manufacturer in the world to be
honoured with the hallmark of Japanese Quality – The Deming Prize for Total Quality
Management.

MANY FIRSTS TO THE AUTOMOTIVE INDUSTRY IN INDIA

TVS has been at the forefront in bringing a revolution in the way personal
commutation was happening, way back in the 1980s. Beginning with launching a simple,
easy-to-use moped for the middle class in India in the 1980s to launching 7 new bikes in a
single day (first time in the history of the automotive industry in the world), TVS has often
taken the unbeaten path to innovation.

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 Ushering in the personal transportation revolution
1980 Launched TVS 50, India's first 2 seater 50 cc moped
1984 First Indian company to introduce 100 cc Indo - Japanese
motorcycles
1994 Launched India's First indigenous scooterette (sub - 100 cc
variomatic) - TVS Scooty
1996 Introduced India's first catalytic converter enabled motorcycle, the
110 cc Shogun

1997 Introduced India's first 5 speed motorcycle, Shaolin

2000 Launched India's first 150 cc, 4 stroke motorcycle - The Fiero
2001 Launched India's first fully indigenously designed and
manufactured motorcycle.

2004 Launched the revolutionary VT-I engine for the best in class
mileage in TVS Centra

2006 Launched TVS Apache - first bike to win 6 awards in a row

2007 Apache RTR - first two wheeler in India to have racing inspired
engine and features.
2008 TVS Flame, TVS Scooty Electric Vehicle and Three wheeler TVS
King launched.

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 ANALYSIS AND INTERPRETATION

Q1) Do you have a bike?

yes
120

---
No

140

120

100

80

60

40

20

0
YES NO

INTERPRETATION: - It is observed that mostly the customers are having bikes.

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Q2) Which bike do you have?

Hero 60

Bajaj 40

TVS 20

Any other --

HERO
BAJAJ
TVS

INTERPRETATION: - Out of the sample size of 120 customers, 60 customers are of Hero,
40 are of Bajaj and 20 customers of TVS bikes are taken into consideration.

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Q3) Which Model do you Have?

Hero Bajaj TVS

Splender 40 CT 100 2 Flame 1

Passion 11 Discover 16 Star City 4

Karizma 4 Pulsar 14 Apache 14

Any other 5 Any other 8 Any other 1

HERO

45

40

35

30

25

20

15

10

0
splender passion Karizma other

INTERPRETATION: - In Hero mostly the customers are having splendor while the ratio of
the customers using Passion, Karizma and other bikes are comparatively low

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 BAJAJ
18

16

14

12

10

8 BAJAJ

0
CT100 DISCOVER PULSER OTHER

INTERPRETATION: - In Bajaj the customers are giving more preference to Discover and
Pulsar models.

TVS
16

14

12

10

8
TVS
6

0
FLAME APACHE STAR CITY OTHER

INTERPRETATION: - In TVS the customers are giving more preference to STAR CITY
and APACHE models.

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Q4) For how long do you own a bike?

0-1 year 7

1-2 year 48

2-3 year 31

above 3 year 34

60

50

40

30

20

10

0
0-1 YEAR 1-2 YEAR 2-3 YEAR Above 3 year

INTERPRETATION: - It is observed that mostly the customers are having 1year old bikes.

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Q5) For what purpose do you use your Motor Bike?

Hero Bajaj TVS

Office Purpose 48 27 12

Personal purpose 45 35 10

Joy Purpose 15 18 5

Other 52 20 7

60

50

40

HERO
30
BAJAJ
TVS
20

10

0
office purpose personal joy other

INTERPRETATION:- Very less customers are using their bikes for joy purpose.

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Q6) How do you come to know about this Motor Bike?
Hero Bajaj TVS
Newspaper 23 28 14

Television 35 21 10

Magazine 5 8 3

Friends & Relative 52 14 12

60

50

40

Hero
30
Bajaj
TVS
20

10

0
Newspaper Television magazine Friends & relative

INTERPRETATION: - It is observed that the awareness of Hero bikes mostly comes from
friends while of Bajaj and TVS the awareness comes from newspapers and televisions.

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Q7) Are you satisfied with the performance of the bike that you are currently having?

Yes 84(70%)
No 21(17%)
Can’t say 15(13%)

YES
NO
Can't say

INTERPRETATION:- Out of the sample size of 120 customers, 84 customers says that they
are satisfied with the performance of their bikes. On the other hand 21 customers are not
satisfied with the performance of the bikes that they are having. While the remaining 15
customers are unable to say anything.

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Q8) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes 84
No 11
Can’t say 25

yes
no
Can't say

INTERPRETATION: - Out of the sample size of 120 customers, 84 customers agrees with
the fact that advertisements play a very significant role in influencing their behavior to
choose the bike. On the other hand 11 customers do not agree to this fact. While remaining
25 customers are not sure about it.

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Q9) Which Factor below Influence your decision?

Hero Bajaj TVS

Price 21 35 16

Mileage 45 21 9

Quality 25 31 11

Resale Value 15 12 3

Status symbol 51 33 8

HERO
60

50

40

30

20

10

0
Price Price Quality Resale Value Status symbol

INTERPRETATION:- In Hero bikes the mileage of the bike and the value that it adds to the
status symbol of the customers influences the decision criteria of most of the customers

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 BAJAJ
40

35

30

25

20

15

10

0
Price Price Quality Resale Value Status symbol

INTERPRETATION:- In Bajaj bikes customers gets more influenced by the price and
quality of the bike and also they think that it adds value to their prestige.

TVS
18

16

14

12

10

0
Price Price Quality Resale Value Status symbol

INTERPRETATION: - In TVS bike the economic price of the bikes influences the buying
behavior of the customers

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Q10) How would you rate the following factors of Bikes with respect to different company?

Hero Bajaj TVS

Mileage 74% 72% 68%

Price 68% 65% 47%

Pick up 70% 80% 62%

Maintenance 58% 62% 74%

Look & Shape 85% 80% 72%

Brand Image 53% 55% 59%

INTERPRETATION: - It is observed that in rating of different features of different bikes

people give maximum rating to the look and shape of the bike. At the second level they give
their rating to the pick up. At the third level they rate mileage. And at the fourth level they
give points to maintenance. At last they rate price and brand.

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Q11) If new Bike with good features comes in, then would you like to change your bike?

Hero Bajaj TVS

Yes 18 28 12

No 29 5 4

Can’t say 13 7 4

35

30

25

20 HERO
BAJAJ
15
TVS
10

0
YES NO Can't say

INTERPRETATION:- It is observed that the customers of Hero bikes are not ready to
change their bikes even if a new bike comes in with good features. While majority of the
customers of Bajaj and TVS are ready to change their bikes if new bike provides some good
features to them.

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 FINDINGS OF THE STUDY
 During this research project we came in to contact with many customers who are
having bikes. It is observed that mostly the customers are having bikes.

 Out of the sample size of 120 customers, 60 customers are of Hero, 40 are of Bajaj
and 20 customers of TVS bikes are taken into consideration.

 In Hero mostly the customers are having splendor while the ratio of the customers
using Passion, Karizma and other bikes are comparatively low

 In Bajaj the customers are giving more preference to Discover and Pulsar models.

 In TVS the customers are giving more preference to STAR CITY and APACHE
models.

 It is observed that mostly the customers are having 1year old bikes.

 Very less customers are using their bikes for joy purpose.

 It is observed that the awareness of Hero bikes mostly comes from friends while of
Bajaj and TVS the awareness comes from newspapers and televisions

 Out of the sample size of 120 customers, 85 customers says that they are satisfied
with the performance of their bikes. On the other hand 21 customers are not satisfied
with the performance of the bikes that they are having. While the remaining 16
customers are unable to say anything.

 Out of the sample size of 120 customers, 84 customers agrees with the fact that
advertisements play a very significant role in influencing their behavior to choose the
bike. On the other hand 11 customers do not agree to this fact. While remaining 25
customers are not sure about it.

 In Hero bikes the mileage of the bike and the value that it adds to the status symbol of
the customers influences the decision criteria of most of the customers

 In Bajaj bikes customers gets more influenced by the price and quality of the bike and
also they think that it adds value to their prestige.

 In TVS bike the economic price of the bikes influences the buying behavior of the
customers.

 It is observed that the customers of Hero bikes are not ready to change their bikes
even if a new bike comes in with good features. While majority of the customers of
Bajaj and TVS are ready to change their bikes if new bike provides some good
features to them.

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 CONCLUSION

 Hero is considered to be most fuel-efficient bike on Indian roads.

 Most of the Hero bikes are purchased by people because they prefer mileage and
status symbol and rest are purchased by those who are more price and quality
conscious.

 While buying a motorcycle, economy is the main consideration in form of

maintenance

and fuel efficiency.

 Majority of the respondent had bought their motorcycle for 1 year.

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 LIMITATIONS OF THE STUDY

 One of the major limitations this project is Time factor.

 Another problem was with Language, while doing the research work we faced a lot of
problem regarding language. Since every person can’t understand English

 Also due to limited time period we couldn’t able to cover more area. That’s why we
were restricted with the area also

 The research work is influenced by the exaggeration of the respondent’s.

 Sample size for this report is 120 only which may not dispute the actual picture of this
study.

 The mood of the respondents while filling up questionnaire can also have adverse
impact on finding true study.

 There may be sampling error.

 The research report is subject to sonipat city only. so the conclusion drawn cannot be
applicable to whole of India or national level.

 The economic constraints of researcher can also have adverse impact on true study of
report.

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 SUGGESTIONS & RECOMMENDATIONS

1. Bajaj should introduce some more models having more engine power.

2. Hero should think about fuel efficiency in upper segment bikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of spare parts should also be given due

importance.

5. They should also introduce some finance/discount schemes for students.

6. The price should be economic.

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 ANNEXURE
QUESTIONNAIRE

Name : ______________________________
Age : ______________________________
Sex : ______________________________
Address : ______________________________
Phone no : ______________________________

Instructions:-
 Tick in the appropriate box.
 The information provided by you is confidential and is used only for academic purpose.

Q1) Do you have a bike?

Yes No

Q2) Which Bike do you have?

Hero Bajaj TVS

Q3) Which Model do you have?

Hero:- Splendor Passion

Karizma Other

Bajaj:- CT 100 Discover

Pulsar Other

TVS:- Flame Apache

Star city Other

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Q4) For how long do you own a bike?

0-1 year 1-2 year

2-3 year above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose Other

Q6) How do you come to know about this Motor bike?

Newspaper Television

Magazines Friends/Relatives

Q7) Are you satisfied with the performance of the bike that you are currently having?

Yes No Can’t say

Q8) Does advertisement influence your decision in choosing a Motor Bike?

Yes No Can’t say

Q9) Do you have full knowledge about bikes before buying?

Yes No Can’t say

Q10 Which factor below influence your decision?

Price Mileage Quality

Resale Value Status Symbol

Q11) How would you rate the following factors of bikes with respect to different
companies?

TVS Hero Bajaj

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 Mileage

Price

Pick up

Maintenance

Look/Shape

Brand Image

Q12) If new bike with good feature comes in, then would you like to change your bikes?

Yes No Can’t say

Q13) Any Suggestions for Company

_____________________________________________________________________
_________

_____________________________________________________________________
______________

Date: (Signature)

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 BIBLIOGRAPHY

1. www.herohonda.com

2. www.bajaj.com

3. www.twowheeler.com

4. www.extrememachines.com

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