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Here are some creative and effective content marketing ideas for your B2B
ecommerce business:
Use Content Upgrades
With creating and using content upgrades for your B2B ecommerce site, it
is vital that you first understand the type of content that your potential
customers would be interested in. Of course, no one likes to get spammed
and therefore people are always wary in sharing their email address just
about anywhere. Hence, your content upgrade should make them
enthusiastic and make them want to share their email with you.
Some useful content upgrade ideas for B2B ecommerce business are:
Believe it or not, blogs still work. If you hadn’t known already, traffic from
search engines is highly targeted, and one of the best ways to rank on
Google and attract a huge pool of potential customers to your site is to start
a blog. The key to creating a successful blog is to make sure that your blog
posts provide value to your readers, who will be both existing and new
customers.
Just remember, your goal with a blog is not to sell your products or services,
but to provide your visitors with value, and trust us, these leads will definitely
return to your blog, often over and over again, before they make a purchase.
Email Marketing
Another effective content marketing idea for B2B ecommerce sites is email
marketing. This is typically known to be the most engaging content type
because of the fact that emails directly land in the most personal space of
your users. Sending an email to one of your users’ account can be related
sending the person a physical mail to their house. Of course, the content
has to be engaging.
Remember, if a user has shared his/her email address with you, you have
developed a trust with them already. Therefore, you need to make sure that
the content they receive from you via email is useful to them and pertinent
to their needs, and not just spam, which can completely ruin your business’s
reputation.
eBooks
While there are specific industries, such as internet marketing, health and
fitness, etc. that can benefit from creating eBook content, typically any
business that deals with customers that require and appreciate information
can benefit from this content marketing idea.
User Generated Content
As the name suggests, this is content that will be created and shared by
your customers upon your request. This is one of the best ways to have your
customers engage with your brand or company and encourage them to
help market the same. From posts to reviews to product demos, you can
request your customers to generate any type of content they like that will
be helpful for your ecommerce business.
User generated content is a great option for typically any type of business
dealing with any type of product or customer service. For instance, if your
ecommerce site sells sporting goods, you can invite your customers to
create real-time reviews of your products or even a video content of your
product in action. This is an amazing way to generate more sales, since it
comes directly from your existing customers and therefore will reflect
positively to potential customers.
User Generated Content
As discussed, your content is key, and will be king, only if you learn to use it
the right way, delivering a fulfilling experience to your target audience. In
addition to attracting new users and generating leads, you should also use
your content to build a strong brand presence as well as retain your
customers.