Patanjali Ayurved

Patanjali Ayurved Limited is an Indian

consumer goods company. Manufacturing
units and headquarters are located in the
industrial area of Haridwar while the
registered office is located at Delhi.[5] The
company manufactures mineral and
herbal products. It also has manufacturing
units in Nepal under the trademark Nepal
Gramudhyog[6] and imports majority of
herbs in India from Himalayas of
Nepal.[7][8] According to CLSA and HSBC,
Patanjali is the fastest growing FMCG
company in India. It is valued at ₹30 billion
(US$440 million) and some predict
revenues of ₹5,000 crore (US$730 million)
for the fiscal 2015–16.[9][10][11] Patanjali
declared its annual turnover of the year
2016-17 to be estimated ₹10,216 crore
(US$1.5 billion).[12]Baba Ramdev has
stated in his interview with CNN-News18
that profit from Patanjali Products goes to
charity.[13]
Patanjali Ayurved Limited

Logo
Type Private[1]
Industry Consumer goods

Founded 2006

Founder Baba Ramdev

Acharya Balkrishna
Headquarters Haridwar, Uttarakhand,
India
Area served South Asia and Middle
East[2]
List:
India
Nepal
Bangladesh
Sri Lanka
Products Foods, beverages,
cleaning agents,
personal care products,
Ayurvedic medicine
Revenue ₹12,000 crore
(US$1.7 billion) (2017-
18[3])
Number of employees 200,000 (2011–12)[4]
Website www.patanjaliayurved
.net
www.patanjaliayurved
.org

History
Baba Ramdev established the Patanjali
Ayurved Limited in 2006 along with
Acharya Balkrishna with the objective of
establishing science of Ayurveda in
accordance and coordination with the
latest technology and ancient
wisdom.[14][15][16]

Balkrishna owns 98.6% of Patanjali

Ayurved, and as of March 2018, has a net
worth of US$6.1 billion.[17]

Revenues
Revenues
Year
(In ₹ Crore)

2009-10 200

2010-11 317

2011-12 446

2012-13 850

2013-14 1,200

2014-15 2,006

2015-16 5,008

2016- 17 11,526[3]
Future Group which has tied up with
Patanjali sells about ₹30 crore
(US$4.4 million) worth of Patanjali
products every month.[18][19][20]

Production
Patanjali Food and Herbal Park at
Haridwar is the main production facility
operated by Patanjali Ayurved.[21] The
company has a production capacity of
₹350 billion (US$5.1 billion) and is in the
process of expanding to a capacity of
₹600 billion (US$8.7 billion) through its
new production units at several places,
including Noida, Nagpur, and Indore.[3] The
company plans to establish further units in
India and in Nepal.[22][23]

In 2016, the Patanjali Food and Herbal

Park was given a full-time security cover of
35 armed Central Industrial Security Force
(CISF) commandos.[24][25][26] The park will
be the eighth private institute in India to be
guarded by CISF paramilitary forces.[26]
Baba Ramdev is himself a "Z" category
protectee of central paramilitary forces[26]

Products
Toothpaste by Patanjali Ayurved

Patanjali Ayurved[27] produces products in

the categories of personal care and
food.[28][29] The company manufactures
more than 900 products including 45 types
of cosmetic products and 30 types of food
products. According to Patanjali, all the
products manufactured by Patanjali are
made from Ayurveda and natural
components[30][31][32][33][34] Patanjali has
also launched beauty and baby
products.[35] Patanjali Ayurvedic
manufacturing division has over 300
medicines for treating a range of ailments
and body conditions, from common cold
to chronic paralysis.[36][37][38]

Patanjali launched instant noodles on 15

November 2015.[39][40][41] Food Safety and
Standards Authority of India slapped a
notice on the company as neither Patanjali
nor Aayush, which are the two brand
names under which Patanjali got licenses,
have got any approval for manufacturing
instant noodles.[42][43][44][45]

In 2016, Patanjali has announced to enter

the textile manufacturing centre. The
company is reported to manufacture not
only traditional clothes such as Kurta
Payjama but also popular western clothes
such as jeans.[46]

On 5 November 2016, Patanjali announced

that it will set up a new manufacturing
plant Patanjali Herbal and Mega Food Park
in Balipara, Assam by investing
₹1,200 crore (US$170 million) with the
manufacturing capacity of 1,000,000
tonnes (2.2 × 109 lb) of goods per year.
The new plant will be the largest facility of
Patanjali in India and will be operational by
March 2017. Patanjali already has around
50 manufacturing units across India.[47]

Sales and distribution

Patanjali Ayurved sells through nearly
4,700 retail outlets as of May 2016.[32][48]
Patanjali also sells its products online and
is planning to open outlets at railway
stations and airports.[49] Patanjali
Ayurveda has tied up with Pittie Group and
Kishore Biyani's Future Group on 9 October
2015.[32] As per the tie-up with Future
Group, all the consumer products of
Patanjali will be available for the direct
sale in Future Group outlets.[50][51][52]
Patanjali Ayurveda products are also
available in modern trade stores including
Reliance retail, Hyper city and Star Bazaar
apart from online channels.[32][53][54][55][56]
Patanjali Ayurved, co-founded by yoga
guru Ramdev, is targeting Rs 10,000-crore
revenue in 2016-17, after sales grew 150
per cent in the previous financial year to Rs
5,000 crore.[57]

Patanjali Ayurved has also started its

FMCG expansion in form of dealership and
distributorship channels across the
country and expects wider growth in
Overseas distribution as well.[58]

Controversies
On 21 June 2017, The Nepal Department
of Drug Administration asked Patanjali
Ayurved in a public notice to immediately
recall six medical products as they were
found to be of “substandard quality”. All
medicines mentioned in the notice — six
out of seven from Patanjali — had failed
the microbial tests used to detect bacteria,
mold and other toxins.[59][60]

In 2015, the Maharashtra government

announced plans to sell excessive
material from its Van Dhan Jan Dhan
scheme to Patanjali. The government set
up this scheme to sell medicinal and
herbal products, derived from the forests
of Maharashtra, to the consumer in
government-established shops.[61] Forest
Minister Sudhir Mungantiwar stated that
its plan to sell wholesale to Patanjali is an
effort to increase production from the Van
Dhan Jan Dhan scheme. Members of the
opposition party have stated that the
forest products are a national asset, and
plans to sell them to Patanjali is a form of
favoritism.[62]

Patanjali’s Amla juice had also been

suspended by the armed forces’ Canteen
Stores Department (CSD) in April after it
failed the quality test at a Public Health
Laboratory in Kolkata.[63]

See also
Acharyakulam
Bharat Swabhiman Trust
 Patanjali Yogpeeth
Yog gram

References
1. "Patanjali CEO Acharya Balkrishna
number -8084993236Among India's
Richest: ChaMagazine" . NDTV. NDTV. 18
September 2016. Retrieved 10 January
2017.
2. "Patanjali to launch 'Swadeshi' jeans
soon, exploring global markets with
FMCG" . Firstpost. 12 September 2016.
Retrieved 4 December 2016.
3. "Patanjali and its grand plans: Ramdev
expects Rs 20,000 cr revenue in FY18" ,
Business Standard, 4 May 2017
4. "Employment for more than 2 lac : Food
& Herbal Park, Patanjali Ayurved" . IBTL. 22
September 2012.
5. Aradhak, Purusharth. "430 acres allotted
to Patanjali" . The Hindu. Retrieved
26 February 2017.
6. "Nepal Gramudhyog, the Patanjali
Trademark" .
7. "10 stunning facts about Baba Ramdev's
Patanjali Ayurved" . Yahoo Finance. 28
August 2015.
8. [1] "Patanjali Ayurved injects new life
into herbal market, helps rivals sell more
personal care products" The Economics
Time
9. "Are PEs bending over backwards to
invest in Patanjali?" . The Hindu. 11
January 2016.
10. "Patanjali is disrupting India's consumer
space" . IIFL. 6 February 2016.
11. "HSBC Global Rsearch cuts target
prices of Britannia Dabur and Nestle
between 6% and 16%, says Patanjali" .
Economic Times. 5 February 2016.
12. Arnab Dutta (5 May 2017). "Ramdev's
Patanjali shakes up FMCG order; next up
'nutritious restaurants' " . Business
Standard. Archived from the original on 15
July 2017. Retrieved 15 July 2017.
13. "Profit From Patanjali Products Goes to
Charity: Ramdev" . news18. 26 April 2016.
14. "Patanjali Ayurved FAQ's" . Patanjali
Ayurverd. Retrieved 22 January 2016.
15. "Baba Ramdev's Business Empire
Soars, With His Own Rising Profile" .
HuffPost India.
16. [2] "The Patanjali effect" Business-
Standard
17. "Forbes profile: Acharya Balkrishna" .
Forbes. Retrieved 16 March 2018.
18. "Baba Ramdev's Patanjali Group
compels FMCG firms Hindustan Unilever
and Dabur to expand portfolio" . IBT times.
26 January 2016.
19.
http://www.india.com/news/india/patanjali-
ayurved-doubles-its-profit-in-one-year-set-
to-catch-up-with-rivals-1051546/ Patanjali
Ayurved doubles its profit in one year; set to
catch up with rivals
20. "Inside Baba Ramdev's Patanjali
empire" .
21. "Patanjali Plans a Pre-Diwali Launch for
its Noodles Brand" . Advertising Age India.
AdAge India Bureau. 26 October 2015.
22. "Ramdev to open herbal factory in
Nepal" . Web Dunia. 18 April 2015.
23. "Patanjali herbal park in Nepal" . Insight
TV News Network. 28 February 2015.
24. Yadav, Yatish (9 March 2016). "CISF
Team to Guard Ramdev's Food Park" . NEW
DELHI: Indian Express.
25. Sharma, Varun (8 March 2016).
"Ramdev's Food Park Gets Round-The-
Clock Protection From Paramilitary CISF" .
NDTV.
26. "Ramdev's food park gets full-time CISF
cover" . The Tribune India. 9 March 2016.
27. Upadhyay, Kavita. "Patanjali Ayurved
fined Rs. 11 lakh" . The Hindu. Retrieved
13 July 2017.
28. "Divya Putrajeevak Seed natural herb for
treatment of infertility" . NDTV. 29 January
2015.
29. "Ramdev's herbal factory now in
America" . The Echo of Nepal. 17 April
2015. Archived from the original on 5 May
2015.
30. "Ramdev's ayurvedic products to foray
into open market" . Business Today. 2
March 2012.
31. "Cosmetics after yoga" . ABP News. 13
January 2015.
32. "Here's Why Baba Ramdev Is Making
Corporate India Uncomfortable" .
Indiatimes. 13 January 2015.
33. "We plan to open Patanjali outlets at
Railway stations, airports: Ramdev" . 21
May 2015.
34. "Ramdev turns his Ayurved enterprise
into an FMCG empire" . 28 June 2015.
35. "Patanjali to launch baby-care
products" . Business Standard. 17
November 2015.
36. "Ramdev's Patanjali biggest domestic
buyer of red sanders" . The Times of India.
17 April 2015.
37. "From soaps to cornflakes: Did you
know Baba Ramdev is an FMCG tycoon" .
Firstpost. 13 January 2015.
38. "Balkrishna launches elixir for
children" . WebIndia. 23 May 2015.
39. "Ramdev's Patanjali launches noodles" .
The Hindu. 16 November 2015.
40. "FSSAI sends notice to Baba Ramdev's
company" . ibnlive.com.
41. "Trouble mounts for Ramdev's Atta
Noodles, FSSAI issues notice to Patanjali
Ayurved" . Navbharat Times.
42. "No Approval for Patanjali Instant
Noodles, Says Food Safety Regulator" .
NDTV. 18 November 2015.
43. " 'No licence for noodles': FSSAI slaps
showcause on Patanjali" . The Indian
Express. 21 November 2015.
44. "Patanjali's Atta Noodles in trouble:
Baba Ramdev breaks silence, drags Modi
govt into controversy" . oneindia.com. 19
November 2015.
45. "Patanjali Atta noodles gets notice" .
livehindustan.com.
46. "Patanjali to enter textile manufacturing
sector, says Ramdev - The Economic
Times" . The Economic Times. Retrieved
30 October 2016.
47. "Baba Ramdev wants to sell Patanjali
products through 30 lakh shops, online by
2017 - The Economic Times" . The
Economic Times. Retrieved 7 November
2016.
48. "Baba Ramdev expands empire beyond
yoga to FMCG" . The Economic Times. 13
January 2015.
49. "Ramdev's Patanjali Ayurved enters big
retail with Future Group tie-up" . India
Today.
50. "Ramdev products available in Big
bazaar" . Nayi Duniya. 9 October 2015.
51. "Future group and Patanjali tie-up" .
Patrika. 9 October 2015.
52. "Future Group partners Patanjali
Ayurveda" . The Hindu. 9 October 2015.
53. "Patanjali products to be sold in Khadi
bhandars" . Amar Ujala. 18 December
2014.
54. "Baba Ramdev's Patanjali Ayurveda to
make, sell DRDO food products" . ABP Live.
25 August 2015.
55. "Baba Ramdev's Patanjali Ayurveda To
Sell DRDO Food Products" . HuffPost India.
24 August 2015.
56. [3] "Patanjali Ayurved to invest Rs
1,150 crores, eyes doubling revenue" The
Hindu
57. Dutta, Arnab (27 April 2016). "Baba
Ramdev's Patanjali aims to double its
revenue to Rs 10,000 cr in 2016-17" .
Retrieved 16 March 2018 – via Business
Standard.
58. "Patanjali Ayurved Ltd Distributorship
and Dealership process online" . CDN
Times. 21 November 2016.
59. "Nepal asks Ramdev's Patanjali to recall
six medical products" . indianexpress.com.
23 June 2017. Retrieved 16 March 2018.
60. "Nepal Asks Baba Ramdev's Patanjali
Ayurveda To Immediately Recall Six
'Substandard' Products" .
outlookindia.com. Retrieved 16 March
2018.
61. "Maharashtra govt initiates Van Dhan
Jan Dhan scheme for Ayurvedic medicines
- Medical Dialogues" . Medicaldialogues.in.
26 October 2015. Retrieved 15 February
2017.
62. "Maharashtra Plans A Tie-Up With Baba
Ramdev To Sell Forest Products" , NDTV,
19 January 2016, retrieved 15 February
2017
63. "Patanjali's Amla Juice Found Unfit For
Consumption, Defence Department
Suspends Sale" . outlookindia.com.
Retrieved 16 March 2018.

External links
Official website
Retrieved from
"https://en.wikipedia.org/w/index.php?
title=Patanjali_Ayurved&oldid=856750427"

Last edited 1 day ago by Edwardx

Content is available under CC BY-SA 3.0 unless

otherwise noted.