ELC550 BLENDED LEARNING WEEK 8

ELC550 PROPOSED TEXTS FOR ARTICLE ANALYSIS

In this exercise, you are required to work in groups of FOUR. You are supposed to search for relevant
articles based on a topic/ theme, which is decided unanimously by all the group members. Each article
is of about 300 - 400 words in length and you are required to fill in the details from the articles in the
given template for the approval of the lecturer.

Proposed Theme/Topic Shibuya Crossing.

General objective of
To inform the audience
articles

To inform the audience the facts about Shibuya crossing on how it

Specific Objective become one of the most busiest, attractives and famous’s crossing in the
world.

Shibuya crossing become one of the most busiest, attractive and famous
Thesis Statement pedestrian crossing in the world because of its social, technological,
geographical and historical’s factor.

Article 1 Busiest pedestrian crossing in Tokyo (geographical)

The Tokyo urban area is home to over 38 million people, more than the
population of several countries around the world.

Supporting details:

1) Tokyo is home to the Shibuya Crossing, which is the busiest

pedestrian crossing in the world.
2) At Shibuya Crossing, approximately 2,500 pedestrians cross at a
Main Idea 1: time, coming from all directions at once.
3) In fact, during rush hours, which is usually morning and evening,
pedestrians crossing could fill a stadium with all the people
crossing.
4) It is a diagonal crossing or “scramble,” meaning that the lights at
all the intersection turn red at the same time and all the
passengers cross from all direction.

Main Idea 2: Close proximity to the Shibuya Station.

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Supporting details:

1) Shibuya Station is the third busiest transportation hub in Tokyo.

2) The station is the beginning and end of two subways lines.
3) Bullet trains can also access the station, making it a major hub.
4) The station handles approximately 2 million people daily.

Shibuya crossing is located in Tokyo, the world largest city that

accomodate over a million people a day and located near the third busiest
Conclusion
train stations. Therefore, shibuya crossing becomes the busiest pedestrian
crossing because of its geographical factor.

Tone objective

Intended audience General public people

To inform the reader about the geographical factor that contribute to

Purpose
shibuya crossing becomes one of the most busiest crossing in the world.

Misachi,J. (2018). The World's Busiest Pedestrian Crossing. Retrieved

Reference from https://www.worldatlas.com/articles/what-is-the-world-s-busiest-
pedestrian-crossing.html

Lecturer’s comment

Article 2 Center of Youth Culture (Social)

Shibuya is where the latest popular trends get their start, you will find the
majority of pop culture-loving Japanese youth hanging out.

Supporting details :

1) During the 1970s and 80s, fashionable shopping centers such

Main Idea 1: as Shibuya 109 and Shibuya Parco opened here one after another,
cementing Shibuya in as the place for style-loving youth to hang out.
2) Soon afterwards, Shibuya Center-gai the main shopping street in
Shibuya, became home to a number of CD shops and arcades,
further making Shibuya into a city of young people.
3) And from the youth that gathered in Shibuya, soon completely new
styles and fashions were developed.

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4) In the 1990s, "Shibuya-kei" style was born, a total music and

fashion movement that has ultimately spread out across the world in
one form or another.

Shibuya is also known as centre of arts because it is home for a numbers

of museum, art exhibition and live theaters.

Supporting details :

1) Museums featuring unique exhibitions such as

the Bunkamura or Shoto Museum of Art, porcelain displays from
Main Idea 2 : artisans across Japan at the Toguri Museum of Art, exhibits by
young artists of Tokyo Wonder Site Shibuya
2) Art galleries for the blind like Gallery TOM and others are gathered
all across Shibuya.
3) There are also many live houses and theaters that cater to fans of
live music here.
4) There are also many places that do not require tickets in advance.

Many people especially youngsters and tourists come over in order to

experience the current trends, youth culture and social life of Japanese
Conclusion people in Shibuya. Thus, Shibuya crossing become famous and busiest as
the crossing become the main road that connecting all this exciting
places.

objective
Tone
no bias

General public people

Intended audience
Travelers

To inform the reader that there are many interesting places that make
Purpose Shibuya Crossing become famous and busiest as it is one of the main
crossing that connecting all the shopping, eating and hangout places.

Keyes, H. (2016). Shibuya, Tokyo's Center of Youth Culture - Just What

Is It Like?.MATCHA Japan Travel Magazine. Retrieved from
Reference
https://matcha-jp.com/en/1170 Retrieved from https://matcha-
jp.com/en/1170

Lecturer’s comment

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Article 3 Advertising and Big Screen Architecture of Shibuya. (technological)

The massive density and variety of textual material, visuals and

billboards such as commercially oriented which inscribed on all the
available surfaces.

Supporting details

1) During the Edo era, the center street was marked as a place of
display by the kishi and bana which was the doorway banners of
various merchants.
Main Idea 1: 2) Tokyo nowadays, seems continued the tradition but in the other
form like a frontage-high neon or a mile-long laser or piles of
silicon chips along the street pathways.
3) The spatial reach of the Japanese city street which expands ups
and downs including those shops, eating places, bars, and
businesses located anywhere within the vertical range of the
sidewalks.
4) Shibuya effectively became known as a fashionable place in the
1970s through the institutional advertising strategies.

Large screens are now central to the experience of Shibuya Crossing.

Supporting details

1) Its availability to the railway station.

Main Idea 2: 2) Renewed the existing traditional entrance arch that marking the
start of the “Centre Gai”.
3) The screens affectively amplify a sense of excitement and
expectation about the urban territory being entered
4) Captured the crowd’s attention while waiting at the crossing and
left an impact to the potential consumers or buyers.

Shibuya is a hot places for business and the variety in advertising medium
and technologies becoming one of the main attraction for tourist and
Conclusion people to come over and experiences the spectacular views of the colourful
LED and billboard. Therefore, the Shibuya Crossing become popular and
attractive because of this factor.

Tone no bias, formal and objective

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General public people

Intended audience Advertising company
Business people

To inform the reader that Shibuya is marked by an unusually enormous

Purpose expansion of screen technologies, from the large scale to the miniature
which then, assembled it as one of the major urban city in Tokyo, Japan.

Morris B. (2010). Un/Wrapping Shibuya: Place, Media, and

Reference Punctualization, Space and Culture 13(3) 285–303. Retrieved from
file:///C:/Users/user/Downloads/W_10_Shibuya_Place_Media.pdf

Lecturer’s comment

Article 4 Hachiko (The Statue Of Shibuya’s Faithful Dog)

( Historical Attraction)
Hachiko serves as a meeting point in the swarming Shibuya crossing and
district.

Supporting details:

1) Hachikō’s sculpture is Shibuya’s most iconic landmark.

2) Amid the uninterrupted flow of travelers coming and going

Main Idea 1: between the station and the famous rallying point, many stop
there to wait for their friends. Benches have been placed there for
people to be able to sit while waiting.

3) The statue is often decorated with banners or other accessories to

advertise the various events organized in Shibuya.

4) The area around the statue also serves as a smoking zone.

Hachiko the Akita Inu and his loyalty is one of the most famous pet
stories in the world

Main Idea 2: Supporting details:

1) Hachikō became a national celebrity in the 1932 when Tokyo

newspapers publicized history.

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2) In May 1925, the professor died of apoplexy at his workplace.

Hachiko waited for him faithfully every evening at the station for
the next decade until his own death

3) The story stirred up a lot of emotion in Japan, and was widely

publicized in the media. It was given a title ("faithful dog").

4) Its story has twice been made into a movie

The dog has gone on to become a symbol of enduring loyalty nationwide,

and the Hachiko statue that was built at several places like the Shibuya
Conclusion station and near the Shibuya Crossing now serves as a hot place for
meeting and waiting for friends. Therefore, the Shibuya Crossing become
popular because of the existence of this statue.

Tone no bias, reverent, nostalgic and objective

Intended audience General public people, travellers and historians

To inform the reader about the historical attraction which is the

Purpose Hachiko’s Statue that will captured tourist attraction to visit Shibuya
crossing.

Kanpai (2015). HACHIKO (THE STATUE OF SHIBUYA’S

Reference FAITHFUL DOG. Retrieved from https://www.kanpai-
japan.com/tokyo/hachiko-shibuya.

Shibuya crossing become one of the most attractive, busiest and famous
pedestrian crossing in the world firstly because of the geographical factor
in which Shibuya accommodate over a million people a day and located
near the third busiest train stations. Next, social factor as Shibuya crossing
Overall conclusion is one of the main crossing that connecting all the shopping, eating and
hangout places. Technological factor as there are variety in advertising
medium and technologies used by the business and advertising company
to promote their goods and lastly because of historical attraction factor
which is the Hachiko’s Statue.

Lecturer’s comment

Lecturer’s overall
comment

Accept

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Accept with minor

changes

Accept with major

changes

Reject (change topic)

GROUP MEMBERS
NAME STUDENT ID
1 SITI NOORSYARAFANA BT SAHIMI 2017974525
2 NORHASNITA BT AHMAD JAIS 2017516333
3 NUR AMIRAH BT MOHD ZAIDI 2017318005
4 NUR IZZAH NAJWA BT ABU BAKAR 2017597899