Podcast Metrics by Triton Digital® Analyzing the listenership and performance of your podcast content just got easier. At Triton Digital, we are continuously working to provide you with comprehensive, enterprise-level measurement and analytics tools that enable you to better understand the performance of your on-demand and podcast content. Our Podcast Metrics measurement service is built in accordance with the IAB’s Podcast Technical Measurement Guidelines, providing accurate and insightful data into the consumption of your podcast content. The metrics include: Downloads (Net) The number of unique files that were downloaded, including both partial & complete downloads. Downloads (Gross) The number of non-unique files that were downloaded, including both partial & complete downloads. Listeners (Net) The number of individual users that downloaded content for either immediate or future consumption Downloaded Hours (Net) The number of hours of podcast content that were downloaded, as a sum of the valid Downloads. This includes both pertial & complete downloads. Fue teed der t8 Aran Lae fae atte > Poms Mn The MR UT erect Oem URS CRMURCRS AEN EEC SEE sinene canted eet ttn Eo MMR aes lt ” * » ss Peete cust renee me anus “ » = 7 ability to view metrics by date range, : ‘ : 7 eel aC ieem terete elC > : > o title, and more. Data can be exported into an! : : ; a Excel file for analyzing offline. : 2 2 a For more information or to get started, contact Solutions@TritonDigital.com