Cabadonga, Kent Loyd N.

March 27, 2019

AC4

Synthesis on Strategy Evaluation and Control

Assessing how well the company is doing needs a proper strategic

evaluation and control for them to know where and what part of the strategies’
implemented needs to be adjusted or improved. We plan but things won’t
always go straightly as there are a lot of factors that we might have failed to
consider and the world itself is constantly changing.

According to Prachi Juneja, strategy evaluation is as significant as

strategy formulation because it throws light on the efficiency and effectiveness
of the comprehensive plans in achieving the desired results. No best-laid
plans can guaranty a 100% success. Carefully crafted strategies may not
necessarily lead you astray, but they will almost always change and evolve
during their standard three- to five-year implementation. It’s simply a fact
that your internal and external environments will change and affect your
strategy as it’s being implemented. For this reason, it’s incredibly important
to create systems of evaluation and control to monitor your organization’s
performance. Establishing a control process as part of strategic management
allows you to immediately course-correct if planned strategies cause
unintended or unexpected results. (C. Yochum, 2019). Evaluation and control
are not all about the implementation process, they could also be a tool for
assessing the validity of strategic plans.

D Moore on his module 9 in Strategic evaluation and control presented

that the evaluation and control process works is quite straightforward: set
performance objectives, compare actual performance against objectives, take
whatever action is necessary to improve performance. By setting performance
objectives the organization is forced to constantly re-examine its targets
(usually the strategic goals and objectives) and ensure they have measurable,
realistic outcomes.

The whole point to this is for companies to take strategy evaluation and
control systems seriously. It’s way better than finding your company at the
depth of lessons on failure. Through these systems, problems are detected
and perhaps resolutions can be made before serious damage incurs.
Strategies fail because not enough attention is paid to important things.
Proper evaluation and control might as well not enough to save a company
from going astray but it will surely help.