How to Create a Content Marketing Strategy

1. Define your goal.

2. Conduct persona research.
To develop a successful plan, you need to clearly define your content's target audience -- also
known as your buyer persona.
3. Run a content audit.
if you've been doing weekly blog posts for the past year, creating an ebook that distills all your blog
posts into one ultimate guide would be a one way to offer information in a different format.

4. Choose a content management system.

Have a system in place where you can manage your content. A few vital parts of content
management include content creation, content publication, and content analytics.
5. Brainstorm content ideas.
HubSpot's Website Grader
Website Grader grades vital areas of your marketing and sends you a detailed report to help you
optimize and improve each area.

BlogAbout
Get your mind gears going with IMPACT's unique content idea generator, BlogAbout. This tool works a bit
like Mad Libs, but instead of joke sentences, it shows you common headline formats with blanks where you
can fill in the subject you have in mind.
Feedly
This popular RSS feed is a wonderful way to keep track of trendy topics in your industry and find content
ideas at the same time.
BuzzSumo
Discover popular content and content ideas at BuzzSumo. This company offers a number of market
research tools, one of which uses social media shares to determine if a piece of content is popular and
well-liked.
6. Determine which types of content you want to create.
7. Publish and manage your content.