A STUDY ON

“MARKET ANALYSIS ON VETERNARY PRODUCTS”

WITHREFERENCE

TO
PETCARE

Submitted by

L.RAGHAVENDRA NAIDU

(H.T. No. 0900101035)

Project submitted in partial fulfillment for the degree of

MASTER OF BUSINESS ADMINISTRATION

By

Vikrama simhapuri university ,Nellore-524001

 DEPARTMENT OF BUSINESS
MANAGEMENT
VIKRAMA SIMHAPURI
UNIVERSITY
SPSR NELLORE DISTRICT – 524001
ANDHRA PRADESH

CERTIFICATE
This is to certify that project report entitled “A STUDY ON MARKET
ANALYSIS ON VETERNARY PRODUCTS “ WITH REFERENCE TO
PETCARE IN
-HYDERABAD ” submitted by L.RAGHAVENDRA NAIDU(Reg.
No.0900101035) to the Department ofBusiness Management,
VIKRAMA SIMHAPURI UNIVERSITY,NELLORE in partial
fulfillment of requirements for the award of degree of MBA is a
bonafide record of work carried out under my supervision. The
contents of this project, in full or in part have not been submitted in any
form to any other institute or university for the award of any degree or
diploma.

Mrs.J.VIJETHA Dr.
Suja.S.Nair
Internal Guide, Incharge Head
of Department,
Dept. of Business Management, Dept. of Business
Management,
VSU, Nellore. VSU, Nellore.
 DECLARATION

I declare that this project report entitled “MARKET ANALYSIS

ON VETERNARY PRODUTS” is Original and bonafied work of
my own in the partial fulfillment of the requirement for the award of
the degree of MASTER OF BUSINESS ADMINISTRATION
and submitted to the department of Business Management, vikrama
Simhapuri University, dargamitta Nellore.

I further state that I am alone responsible for omissions or

commissions if any. The empirical finding and conclusion on this
report are based on the information collected by me.

Place:
Date: L.RAGHAVENDRA
NAIDU

ABSTRACT
The Indian pharmaceutical market is a very fragmented market and does not
recognize product patent. Hence brand differentiation is very difficult in a
market. Where there are over 50 brands for every molecule. Thus the
relationship between the medical representative (The main medium of
promotion) and the Doctor is the key driver for sales.

Veterinary products are not consumer oriented goods. So, without Doctor
Suggestions customer will not prescribe.

In a ethical market product promotion is directed solely to the qualified doctor,

no. advertising mentioning brand names allowed in the lay press. The medical
representative is the major means of promotion though other Media like Direct
mail, Journal advertising, conferences also play a role albeit a limited one.

A study on market analysis of veterinary products” this topic reveals regarding

to petcare products how the brand is positioning in the market. How far these
therapeutics helps to the consumers and doctors to clear the diseases. And to
know the perception of customers towards the company and its products.

For this data gathering I used to interact with doctors to know the present boom
for the products between the company product and competitor products. And
second tool is questionnaires survey questions should be categorized into three
types.

1. Overall satisfaction question:

“How satisfied are you overall with petcare” company

2. Key attitude: Satisfaction with key areas of business, e.g. Sales, Marketing,
Operations etc.
3. Drill Down: Satisfaction with issues that are unique to each attitude, and
upon which action may be taken to directly remedy that key attributes issues.
For enhance the growth of products company should develop the relationship
with Doctors for this develop marketing representatives play a key role because
M.R. are main Media promotion. The company will fallow these strategies it
will be the benchmark for competitors.
 ACKNOWLEDGMENTS

I would like to express my sincere gratitude to the following people whose

support, help has encouraged me to complete the project successfully.

I thank Prof.C.R.Visweswara Rao, M.A., Ph.D.,Vice-Chancellor,

and Prof.V.Narayana Reddy, M.A.,Ph.D., Registrar, Vikrama Simhapuri
University, Nellore for their support and encouragement.

I take this opportunity to express my deep and sincere gratitude to my faculty

J.VIJETHA Associate Professor in Department of Business Management in
vikrama simhapuri university for her encouragement and valuable guidance in
this Project Report.

I am also thankful to HOD SUJA.S.NOIR associate professor in department of

business management in VSU, for her encouragement and valuable guidance in
this project report.

I am particularly indebted to Mr. N.V. PRAKASH Project Manager for

allowing me to carryout my project work in the organization and valuable
guidance and suggestions to enhance my business skills.

I would like to express my sincere gratitude to all of my other faculty members

for their encouragement in doing this project.
 TABLE OF CONTENTS

CONTENTS PAGE
NO:

List of Tables:
I
List of Figures: II

CHAPTER-1

 Introduction
1

CHAPTER-2

 Company/Organization profile
16/33

CHAPTER-3

 Data analysis and interpretation

52

CHAPTER-4

 Findings
67
 Recommendations
68
 Conclusion
69
CHAPTER-5

 Bibliography
72
CHAPTER-6
  Appendix A-Organization structure
75
 Appendix B-Druggist Questionnaire

S.NO TABLE PAGE NO:

1 Druggist know the pet care 47

2 Druggist and customer know notix 48

3 Interested in selling pet products 49

4 Petcare products margins 50

5 Druggist preference to buy/sell a product 51

6 category of petcare is Mostly used

6.1 Pet soap 52
53
6.2 Pet shampoo
54
6.3 Pet talc 55
6.4 Dewormers

7 About Petcare products are

7.1 Quality 57
58
7.2 Price
59
7.3 Availability
8 Druggist get Petcare products 60

76
 Appendix C-Personal interview with doctors
77

LIST OF TABLES
S.NO FIGURES PAGE NO:

1 Druggist know the pet care 47

2 Druggist and customer know notix 48

3 Interested in selling pet products 49

4 Petcare products margins 50

5 Druggist preference to buy/sell a product 51

6 What category of petcare is Mostly used

6.1 Pet soap 52
53
6.2 Pet shampoo
54
6.3 Pet talc 55
6.4 Dewormers

7 About Petcare products are

7.1 Quality 57
58
7.2 Price
59
7.3 Availability
8 From where you get Petcare products 60

LIST OF FIGURES
ii