Beliefs

Tendulkar is a practising Hindu. He is a devotee of the deity Ganesha and was a disciple of the
guru Sathya Sai Baba of Puttaparthi, whom he visited on several occasions.[350][351][352] In 1997,
Tendulkar captained the Indian National side, playing against a World Eleven team, in the Unity
Cup which was held at the Sri Sathya Sai Hill View Stadium in Puttaparthi, in Baba's
presence.[353][354] The death of Sai Baba on Tendulkar's 38th birthday caused him to cancel his
celebrations.[355][356] The cricketer is also known to celebrate Ganesh Chaturthi at home and
frequently visits temples during night when it is calm and quiet.[357][358]

Business interests

Tendulkar's popularity has led him to be a pioneer in India on cricket business dealings when he
signed a record sports management deal with WorldTel in 1995, the value of the deal being ₹30
crore (US$4.2 million) over five years.[359][360] His next contract with WorldTel in 2001 was valued
at ₹80 crore (US$11 million) over five years.[361] In 2006, he signed a contract with Saatchi and
Saatchi's ICONIX valued at ₹180 crore (US$25 million) over three years.[362]

Tendulkar has opened two restaurants: Tendulkar's[363] (Colaba, Mumbai) and Sachin's[364]
(Mulund, Mumbai) and Bangalore. Tendulkar owns these restaurants in partnership with Sanjay
Narang of Mars Restaurants.[citation needed]

Tendulkar co-owns the Kochi ISL team in the Indian Super League Football in association with
PVP Ventures owned by Prasad V Potluri. The team has been named as Kerala Blasters after his
nickname "Master Blaster".[365][366][367] He also jointly owns the badminton team Bengaluru Blasters
which participates in the Premier Badminton League.[368]

In 2013, Tendulkar was listed at 51st position in Forbes' list of world's highest-paid athletes, with
his total earnings estimated to be US$22 million.[369] In October 2013, the net worth of Tendulkar
was estimated at US$160 million by Wealth-X, making him India's wealthiest cricket
player.[370][371]