Professional Documents
Culture Documents
All of the criteria consist of statements which judges will rate from 1 to 4, where:
1=Strongly Disagree 4=Strongly Agree
(The higher the score the better)
1. Clear, concise, confident, professional and stayed within the six-minute time frame.
2. Creative, energetic and delivered a memorable message that made you want to learn
more.
3. Product or service concept, customer benefits and market opportunity are clear,
compelling and believable.
4. Business idea seems feasible and viable.
5. The group is coachable and open to feedback and suggestions.
6. The business is compelling.
1. Problem and market need. The pitch was compelling, easy to understand, and focused
around a clearly articulated problem and market need.
3. Opportunity Sizing. The Market is clearly described, sized and characterized, as are the
target customer.
4. Business Model. The pitch shows an understanding of operations – how the company will
make money (for non-profits-receive funding) and deliver its product and/or services.
6. Marketing and sales. The company describes a realistic and effective marketing and sales
strategy.
7. Management Team. The company has identified the necessary employees, skills,
experiences it needs to succeed. The team has what it takes to execute the plan.
8. Financial projections. The group or participant has realistic financial projections in terms
of sales, margins, and expenses.