“An extraordinary book, exhilaratingly written and masterfully researched. I couldn't put it down. Required reading for anyone who wants to know where we go from here. Bravo!” —JAMES BURKE, author and director of the BBC’s Connections ‘THE GENIUS TT THE BEAST A RADICAL RE? VISION OF CAPITALISM HOWARD BLOOMMORE PRAISE FOR THE GENIUS OF THE BEAST “Howard Bloom’s newest book nails it once and for all. Hard to believe a book could clarify and illuminate everything swirling through and around our belea- gueted selves, but this one does it!” —Richard Foreman, MacArthur Genius Award winner, founder of the Ontological-Hysteric Theater, and the man the New York Times calls the “gray wizard of experimental theater” “Howard Bloom’s books on leadership are a gift to civilization. The Genius of the Beast is the best business history I’ve read, and I’ve read many. It does res- onate to my frequency! It does.” —Alex Lightman, author of Brave New Unwired World: The Digital Big Bang and the Infinite Internet, CTO of FutureMax Group, and CTO of the United Nations’ Intergovernmental Renewable Energy Organization “Riveting, brilliant, remarkable, distressing, optimistic, and beautifully written. A glorious tour-de-force history of the world. I found myself quoting facts from The Genius of the Beast to my friends and displaying a level of eru- dition far greater than they were accustomed to. A great book.” —Michael Zilkha, owner of Zilkha Biomass Energy “Bloom isa brilliant synthesizer who connects the dots so the rest of us can see.” —Paul Herr, author of Primal Management and inventor of the Horsepower Survey™ “If the world pays attention to Howard Bloom, the future of capitalism and the future of the world will change.” —Bob Krone, provost of Kepler Space University “Bloom makes a culture rock ’n’ roll as he blows away past myths, present cul- de-sacs, and future blind alleys. If the safest place in any crisis is always the hard ccuth, Bloom doesn’t hesitate to tell us what's real, what works, and how we can escape the mess we are in. Pay heed!” —Don Edward Beck, PhD, chairman of Global Centers for Human Emergence and coauthor of Spiral Dynamics: Mastering Values, Leadership and Change “Read with delight this terrific book in which Bloom rewrites the history of the West and shows us what capitalism is really all about—or what at its best it demands of us and how it rewards our innermost natures. Bloom is a thinker of the order of Herbert Spencer or Henri Bergson—he tries to see the whole picture from the origin of the universe through the origin of life to the originsof humanity and the continuity of the creativity of the cosmos in our personal and social behavior. His insights along the way are mind-churning: his por- trayal of Plato’s real genius as a marketer is brilliant. The bacteria who poi- soned their environment and thus moved evolution upward... what a metaphor. Columbus's greatest skill was marketing, not navigation; the role of tea rituals; and the tale of soap; all are wonderful. I’ve been writing about Max Weber and ‘the spirit of capitalism’ and it makes me even more aware of the brilliance of Bloom’s argument about what is in the beast and how it can be tapped: capitalism does nor just emerge from the Protestant ethic but from the nature of the human animal and its cosmic inheritance. Let’s hope this side of the beast can win out over its parochial and narrow other self that longs for the safety of the tribe. But about the West at its best, he’s right: Capitalism = Service. An amazing and brilliant book.” —Robin Fox, founder of the Anthropology Department at Rutgers University, former director of research for the H. E Guggenheim Foundation, coauthor of The Imperial Animal, and author of Kinship and Marriage “The Genius of the Beast: A Radical Re-Vision of Capitalism is AMAZING!!!!” —Steven Johnson Leyba, author of COYOTE SATAN AMERIKA and The Last American Painter “There is a resonating message in The Genius of the Beast. The human being is front and center in history. Front and center in the past, present, and future. That human being is our client. The Genius of the Beast explains the centrality of understanding our client’s emotions. It explains the paramount importance of delivering outcomes that satisfy those emotions and of delivering those outcomes in an ethical manner. This message is fundamental in a time when there’s a frac- ture in the investment business as we continue the shift toward retirement man- agement. The old normal does not fit the current situation anymore. There are too many unsolved problems. There are too many unsolvable problems. The investment profession needs a new language. Traditional finance and economics described the client in terms of rational utility. That language is no longer good enough. We need new words that help us understand our clients’ emotional needs, That’s why we’ve put The Genius of the Beast in our advanced curriculum for retirement management analysts and have cited it in our own book, RIIA’s Advisory Process: How to Benefit from ‘The View across the Silos.” —Frangois Gadenne, chairman of the board and executive director, Retirement Income Industry Association, and coauthor of RIIA’s Advisory Process: How to Benefit from “The View across the Silos” “This book will simultaneously tease your brain, arouse your emotions, and motivate you as it probes deeply into the soul of man, society, and capitalismas the engine of Western civilization. The author gifts us with a counterculture manifesto that resurrects the goodness of capitalism while also connecting to the roots of humanity, of the human soul as a microcosm of the soul of society. «+» ‘The future of the human race is hidden in our fantasies.’ For me this book was science fiction in reverse, the lucid explanation of how good is bad, bad is good, and above all, the raw fact that every advance of civilization has been an advance of connectivity. The author joins William Greider and John Bogle as one of the moral wise men mentoring capitalism back toward its social pur- pose: doing well by doing good—satisfying individual natural emotional needs to reengineer society over and over again... . [The Genius of the Beast] will grab you by the throat and shake your fundamental perceptions of \ife.” —Robert D. Steele, number one nonfiction reviewer at Amazon.com, creator Marine Corps Intelligence Center, CEO of OSS.net, Inc., thitty-year veteran of clandestine, technical, and corporate intelligence, and author of On Intelligence: Spies and Secrecy in an Open World “A delightful and insightful roller-coaster ride into the future of capitalism, ripe with Howard Bloom’s trademark gusto for kaleidoscopic adventure on the frontiers of history, biology, physics, marketing, economics, and management.” —Nova Spivack, CEO and founder of Twine.com, webs the world’s leading pioneer of seman “At last, a consistent, free-flowing, unmutilated vision for those who want to see the connection between physics, emotions, business, and society. Some Bloomian terms and concepts (like reperception, messianic capitalism, cycles of boom and crash, and the universe feeling out for her possibilities) have already invaded my everyday speech. This is exactly what we need: a science book meant for action and an action manual rooted in science.” —Pascal Jouxtel, partner, Eurogroup Institute, Paris “In The Genius of the Beast, Howard Bloom achieves what he has set out to do—articulating a thoroughly secular call ro what amounts to a spiritual sion. By tracing the capitalist impulse to innovate all the way back to its humble origins in bacteria and ants, Bloom conveys a powerful moral and evo- lutionary imperative for us to reinvent ourselves—and reinvigorate this system—for the sake of our collective future.” —Andrew Cohen, founder of EnlightenNext “This book is beyond genius. It is genius. Genius new concepts, genius new visions, and genius new insights to bump our species up. . .. The Genius of the Beast arrived at a critical time in my life. . .. I was depressed and cynical about capitalism. With the new lens provided by this book, I went from a limiced, news-based mind-set into a realm where I can see capitalism clearly from a microscope and from the Hubble at the same time. To get to know Marx as a