Krissalane G.

Gomez

“Knowing the market is being the market.”

Everybody constantly says that knowing your market is everything. Saying it is

one thing, but simply understanding why it is so significant will help you stay ahead of
the pack. Your market entails your customers and your competitors.

Apparently, your customers are the ones who purchase from your business.
Getting to comprehend what they prefer, how much they will spend, what they enjoy,
love, and what they need will give you a better understanding of what they will want
from you, empowering you to translate your product into somewhat that will sell to your
target market. Executing research into your customer demographics can be extremely
conducive. Demographics pertain to a person’s social statistics, such as his or her age,
location, gender, and marital status. Digging even deeper into a customer attitudes,
values, and interests and hobbies give you an even better abstraction of who’s going to
purchase your product or service.

A rational point to start to evaluate your customer is by looking at your

competitors. Both entrepreneurs took their time at the start to properly research what
their customers wanted, what their competition was doing and where they could
generate a niche for themselves. They are acting as disruptors in their sector, forcing
change to catalyze crystal clear water between themselves and the rest of the pack.

They said you cannot please everyone. It’s impossible. Human beings have
particular tastes and preferences. That being said, you can please numerous people, as
long as you know who they are and what it is that they like.
Knowing your market means that you can magnet customers effectively, sell a product
or service they’ll actually desire to buy, and make sure that whatever you’ve got on offer
is the correct price.