= mee (MED- «nemo 6 » DARDEN &@ UVA-F-1049.55RN ‘BUSINESS PUBLISHING Version 12 ‘Universrry/Vinciaa . ‘THE BODY SHOP INTERNATIONAL PLC 2001: ANI IN TO FINANCIAL MODELING Finance bored the pants off me; | fell asleep more times than not.' —Anita Roddick. founder, ‘The Body Shop Intemational Roddick, as self-righteous as she is ambitious, professes to be unconcemed (with financial results}. . . . “Our business is about two things: social change and action, ‘and skin care," she snaps. “Social change and action come first. You money- conscious people ... just don't understand.” Well, maybe we don’t but we sure know this: Roddick is one hell of a promoter... . She and her husband, Gordon, ‘own shares worth not far from $300 million. Now that's social action.” ‘One of our greatest frustrations at The Body Shop is that we're still judged by the ‘media and the City by our profits, by the amount of product we sell, whereas we ‘want, and have always wanted, to be judged by our actions in the larger wortd, by the positive difference we make.’ — Anita Roddick In the late 1990s, The Body Shop International PLC, previously one of the fastest ‘growing manufacturer-retailers in the world, ran aground. Annual revenue growth of 20 percent| ‘becoming something of a mass-market line as itexpanded into “almost every mall in America, as well as virtually every comer on Britain's shopping streets. ‘ita: Roddick. founder. of The. Body. Shop, stepped down as CEO in 1998° after numerous unsuccessful attempts to reinvent the company. i the French food giant Danone SA came on board as CEO. rt In fiscal-year 2001, Fev ReNeNSepERE, but LESSEE Gora si he as, “Tt ee outcome. a UVA-F-1349 Fall trom Grace.” Wall Street Journal Europe, June 8, 2001. a mained on the company’s boar of dectoe nd, opether with ber haba, Gordon Roddick, . : er a ee ae meta tine 00, “Sera “Body Shop Secks » Makeover—U.K. Commetics Retailer Confirms Sale Talks with Mexico's* UVA-F-1349 ‘This method starts. with: of financial statements (¢.y., through: jine how each account will ‘A ‘what the resulting new balances will be. While exactly true to the mechanics