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Types of customer personalities

1. Timid: This is the customer that tries to avoid your gaze, who would rather browse quietly
without anyone interfering. They typically don’t like being the only customer somewhere as
they feel watched. How to deal with them: Be friendly and welcoming. Ask once ‘Can I help
you?’ Then leave them to make the next move.
Illiterate customers can be timid sometimes. We should greet such customers with a smile
and make them feel comfortable.
2. Knowledgeable customer: Such customers will have deep knowledge and understanding of
all the bank products. Listen to them carefully and summarize to check the understanding.
3. Analytical: Analytical customers have all the data and statistics ready with them. They might
talk more and need more time. Always give the right facts to such customers. Be quick and
precise with them.
4. Egoistic: This is the customer that wants to be treated as a VIP. How to deal with it: Be
friendly and efficient. Try to maintain eye contact with such customers and give personalized
service.
5. Chatty: This customer will beam and thrive in your attention. He or she might not initiate
conversation, but if you do, you’re likely to be there for a while. Usually old people come
under this category. How to deal with them: Be friendly with them. But if they sway away
from the subject try to bring them back to the track.
6. Irate: Some customers want to be attended to immediately. Otherwise they get irritated and
angry. Stay calm with them. Apologize honestly and empathize.

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