Definitions of Basic Terms of Management

Paradox: A statement that seems contradictory or absurd but is actually valid

‫عبارة‬ or true.
‫موهمة‬
Content Content analysis is a research technique used to make replicable and
Analysis: valid inferences by interpreting and coding textual material. By
‫تحليل‬ systematically evaluating texts (e.g., documents, oral
‫المحتوى‬ communication, and graphics), qualitative data can be converted into
quantitative data.