In organizational theory, culture is a commonly researched subject matter.

A link is often

drawn between a strong organizational culture and dominance in the market place.

Culture is shaped by an organization’s unique history and situational growth. It can be

defined as the values, beliefs, and expectations more or less shared by the

organization’s members. It affects the way a company does business and makes known

relevant employees, customers, suppliers, and competitors. Managers and upper level

executives are responsible for instilling the values and norms into employees so they

not only know what is expected of them, but are eager to perform in such a way as to

benefit the company. A top-rate administrator is able to create sources of meaning and

identification by providing an atmosphere that is rewarding for its employees and

customers. (Scott and Davis, 2007)

A nation’s culture is similar to that of an organization, is comprised of the symbols,

values, rituals, and traditions of the people living in a particular region. Language, food,

and family traditions are all rooted in national culture. How people behave at home and

how they behave in public is related to the standards and values of the nation. Cultures

differ in relationships between individuals and society,conducting the conflict and

conceptions of class and gender. All of these things are comparable to organizational

culture.

Strong and Weak Organizational Culture

McDonalds is an example of strong organizational culture.The Chinese are recognized

for their great traditions and rich culture and so, Everyone had a doubt about whether
McDonalds would be able to transform its established business model from the West

into somewhat apt for the customers in the East. But all the doubts were gone as

McDonalds was not only able to transform but it was a great success too. McDonalds

enjoyed a overwhelming success all over Asia. McDonalds has restaurants in 119

countries and is employing more than 1.5 million people across the world. McDonalds

sell hamburgers, various types of chicken sandwiches, French fries and breakfast. One

of the main characteristics of McDonalds is that it is known for its menu.It has a

standard menu but deviates from its standard menu from country to country ( religious

prohibition of beef consumption in India) or to make available products that are familiar

to that country ( sale of McRice in Indonesia). Portugal is the only country which has

McDonalds restaurants serving soup.

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